The 200-MPH Billboard PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The 200-MPH Billboard PDF full book. Access full book title The 200-MPH Billboard by Mark Yost. Download full books in PDF and EPUB format.
Author: Mark Yost
Publisher: Motorbooks International
ISBN: 9780760328125
Category : Sports & Recreation
Languages : en
Pages : 332
Get Book Here
Book Description
Demystifies the economics and politics behind NASCAR sponsorship--and shows how corporate deals have transformed NASCAR itself.
Author: Mark Yost
Publisher: Motorbooks International
ISBN: 9780760328125
Category : Sports & Recreation
Languages : en
Pages : 332
Get Book Here
Book Description
Demystifies the economics and politics behind NASCAR sponsorship--and shows how corporate deals have transformed NASCAR itself.
Author: Mark Yost
Publisher: Motorbooks
ISBN: 161673759X
Category : Sports & Recreation
Languages : en
Pages : 320
Get Book Here
Book Description
What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard. A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnson’s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider’s look at what these changes have meant for NASCAR and its devoted fans.
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 970
Get Book Here
Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author: M. Morgan
Publisher: Springer
ISBN: 0230101615
Category : History
Languages : en
Pages : 260
Get Book Here
Book Description
The Impact of 9-11 on the Media, Arts, and Entertainment is the fourth volume of the six-volume series The Day that Changed Everything? This volume's contributors include P.J. Crowley, Mel Dubnick, Nancy Snow, Michèle Cloonan, and other leading scholars.
Author: Michael Kackman
Publisher: Routledge
ISBN: 1135850941
Category : Art
Languages : en
Pages : 300
Get Book Here
Book Description
From viral videos on YouTube to mobile television on cell phones and beyond, this book examines television in an age of technological, economic, and cultural convergence. It contains essays that establishes television's importance in a shifting media culture.
Author: Scott Beekman
Publisher: Bloomsbury Publishing USA
ISBN: 1567206611
Category : Sports & Recreation
Languages : en
Pages : 192
Get Book Here
Book Description
This is the first work to go beyond the popular myths of stock car racing to fully examine the sport's true history. NASCAR Nation: A History of Stock Car Racing in the United States details the ongoing saga of this quintessentially American pastime. Looking at the drivers, events, and teams, it positions NASCAR racing within larger social, economic, and cultural trends in an attempt to address the sport's phenomenal growth and popularity. This chronological examination of the evolution of stock car racing is the first history to go beyond the widely held myth that it was "invented" by Prohibition-era moonshiners. The book traces stock car racing history from its beginnings, to the formation of The National Association for Stock Car Auto Racing (NASCAR) in 1948, through today. Of course, readers will meet the sport's many colorful personalities, including the Earnhardts, Richard Petty, Jeff Gordon (who has raked in more than $70 million in career winnings), "Fireball" Roberts, Darrell Waltrip, Daytona pioneer Bill France, and women drivers like Janet Guthrie, Louise Smith, and Jennifer Jo Cobb. While the focus is on NASCAR, the book also examines other prominent stock car racing organizations to round out its comprehensive portrait.
Author: John Wilmshurst
Publisher: Routledge
ISBN: 1136401652
Category : Business & Economics
Languages : en
Pages : 413
Get Book Here
Book Description
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 512
Get Book Here
Book Description
Author: Linda E. Swayne
Publisher: SAGE
ISBN: 1412973821
Category : Business & Economics
Languages : en
Pages : 1960
Get Book Here
Book Description
The first reference resource to bring both sports management and sports marketing all together in one place.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
Get Book Here
Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
