Author: Judie Lannon
Publisher: John Wiley & Sons
ISBN: 0470517913
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.
Author: Patricio Sáiz
Publisher: Routledge
ISBN: 1000549380
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author: Srinath Raghavan
Publisher: Harvard University Press
ISBN: 0674731298
Category : History
Languages : en
Pages : 369
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Book Description
The war of 1971 that created Bangladesh was the most significant geopolitical event in the Indian subcontinent since partition in 1947. It tilted the balance of power between India and Pakistan steeply in favor of India. Srinath Raghavan contends that the crisis and its cast of characters can be understood only in a wider international context.
Author: Westerners. Chicago Corral
Publisher:
ISBN:
Category : West (U.S.)
Languages : en
Pages : 408
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Book Description
Author: Olivier Saillard
Publisher: Harry N. Abrams
ISBN: 9781419724657
Category : Design
Languages : en
Pages : 0
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Book Description
On January 21, 1971, couturier Yves Saint Laurent presented his Spring-Summer haute couture collection. Inspired by the garments of the war years, the collection included short dresses, platform shoes, square shoulders, and exaggerated makeup. The show caused an outrage among the public, the critics, and the press alike, earning it the title of "Paris's ugliest collection." Nevertheless, the haute couture designs of the runway made their way to the boulevards, giving full sway to the "retro" trend that quickly conquered the streets. Yves Saint Laurent: The Scandal Collection, 1971 offers a behind-the-scenes look at the influential collection that drew fire in the fashion world from the collection's inspiration to the press coverage that followed. Beautifully illustrated and documented with well-researched essays, this book is enriched with personal interviews and archival photographs of the show, the models, the designs, and the textile and print samples, as well as sketches and international press clippings. Olivier Saillard is the director of the Palais Galliera, Museum of Fashion, and the curator of the Yves Saint Laurent 1971: The Scandal Collection exhibition. Dominique Veillon is an historian.
Author: M. Morley
Publisher: Springer
ISBN: 0230239455
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Author: Westerners. New York Posse
Publisher:
ISBN:
Category : West (U.S.)
Languages : en
Pages : 754
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Book Description
Author: David Hepworth
Publisher: Henry Holt and Company
ISBN: 162779400X
Category : Music
Languages : en
Pages : 288
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Book Description
The basis for the new hit documentary 1971: The Year That Music Changed Everything, now streaming on Apple TV+. A rollicking look at 1971 - the busiest, most innovative and resonant year of the 70s, defined by the musical arrival of such stars as David Bowie, Pink Floyd, Led Zeppelin, and Joni Mitchell On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie," The Rolling Stones' "Brown Sugar," The Who's "Baba O'Riley," Zeppelin's "Stairway to Heaven," Rod Stewart's "Maggie May," Marvin Gaye's "What's Going On," and more. David Hepworth, an ardent music fan and well regarded critic, was twenty-one in '71, the same age as many of the legendary artists who arrived on the scene. Taking us on a tour of the major moments, the events and songs of this remarkable year, he shows how musicians came together to form the perfect storm of rock and roll greatness, starting a musical era that would last longer than anyone predicted. Those who joined bands to escape things that lasted found themselves in a new age, its colossal start being part of the genre's staying power. Never a Dull Moment is more than a love song to the music of 1971. It's also an homage to the things that inspired art and artists alike. From Soul Train to The Godfather, hot pants to table tennis, Hepworth explores both the music and its landscapes, culminating in an epic story of rock and roll's best year.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 60
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Westerners. Chicago Corral
Publisher:
ISBN:
Category : West (U.S.)
Languages : en
Pages : 304
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Book Description
