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Author: Art Directors Club
Publisher: Courier Dover Publications
ISBN: 0486836215
Category : Art
Languages : en
Pages : 177
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Book Description
The publishing boom of the early twentieth century led to an entirely new vocation, that of art direction for editorial publications and advertising. In 1921, the recently formed Art Directors Club resolved to show that their profession involved more than just signage for selling products. Their exhibition of paintings and drawings, intended to prove their work worthy of artistic consideration, was judged by a jury that featured some of the era's most distinguished names in illustration and art, including Ashcan School painter Robert Henri; Charles Dana Gibson, creator of the "Gibson Girl"; and outstanding New York artist Joseph Pennell, among others. This reproduction of the exhibition's catalog offers a generous selection of more than 300 halftone images, accompanied by an appendix of the ads' corresponding sources. New to this edition are added pages of brilliant color reproductions of a selection of the best materials. Entries by leaders in the field include J. C. Leyendecker's ads for Arrow shirts, Maxfield Parrish's Mazda Lamp calendar pages, Franklin Booth's line art, and contributions by Norman Rockwell, Edward Penfield, N. C. Wyeth, and other luminaries. Students of art, illustration, and advertising as well as professional illustrators, historians, and anyone with an appreciation of advertising art will find this volume a richly evocative source of historic commercial art.
Author: Art Directors Club
Publisher: Courier Dover Publications
ISBN: 0486836215
Category : Art
Languages : en
Pages : 177
Get Book Here
Book Description
The publishing boom of the early twentieth century led to an entirely new vocation, that of art direction for editorial publications and advertising. In 1921, the recently formed Art Directors Club resolved to show that their profession involved more than just signage for selling products. Their exhibition of paintings and drawings, intended to prove their work worthy of artistic consideration, was judged by a jury that featured some of the era's most distinguished names in illustration and art, including Ashcan School painter Robert Henri; Charles Dana Gibson, creator of the "Gibson Girl"; and outstanding New York artist Joseph Pennell, among others. This reproduction of the exhibition's catalog offers a generous selection of more than 300 halftone images, accompanied by an appendix of the ads' corresponding sources. New to this edition are added pages of brilliant color reproductions of a selection of the best materials. Entries by leaders in the field include J. C. Leyendecker's ads for Arrow shirts, Maxfield Parrish's Mazda Lamp calendar pages, Franklin Booth's line art, and contributions by Norman Rockwell, Edward Penfield, N. C. Wyeth, and other luminaries. Students of art, illustration, and advertising as well as professional illustrators, historians, and anyone with an appreciation of advertising art will find this volume a richly evocative source of historic commercial art.
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 248
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Book Description
Author: John Fagg
Publisher: Penn State Press
ISBN: 0271095814
Category : Art
Languages : en
Pages : 393
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Book Description
Often seen as backward-looking and convention-bound, genre painting representing scenes of everyday life was central to the work of twentieth-century artists such as John Sloan, Norman Rockwell, Jacob Lawrence, and others, who adapted such subjects to an era of rapid urbanization, mass media, and modernist art. Re-envisioning the Everyday asks what their works do to the tradition of genre painting and whether it remains a meaningful category through which to understand them. Working with and against the established narrative of American genre painting’s late nineteenth-century decline into obsolescence, John Fagg explores how artists and illustrators used elements of the tradition to picture everyday life in a rapidly changing society, whether by appealing to its nostalgic and historical connotations or by updating it to address new formal and thematic concerns. Fagg argues that genre painting enabled twentieth-century artists to look slowly and carefully at scenes of everyday life and, on some occasions, to understand those scenes as sites of political oppression and resistance. But it also limited them to anachronistic ways of seeing and tied them to a freighted history of stereotyping and condescension. By surveying genre painting when its status and relevance were uncertain and by looking at works that stretch and complicate its boundaries, this book considers what the form is and probes the wider practice of generic categorization. It will appeal to students and scholars of American art history, art criticism, and cultural studies.
Author: Regina Lee Blaszczyk
Publisher: MIT Press
ISBN: 0262017776
Category : Technology & Engineering
Languages : en
Pages : 397
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Book Description
A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting—not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.
Author: Patricia Johnston
Publisher: Univ of California Press
ISBN: 0520321316
Category :
Languages : en
Pages : 423
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Book Description
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 652
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Book Description
Author: Harry Lewis Bird
Publisher: Wildside Press LLC
ISBN: 1434475549
Category : Fiction
Languages : en
Pages : 442
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Book Description
A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.
Author:
Publisher:
ISBN:
Category : Academic libraries
Languages : en
Pages : 300
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Book Description
Author: Neil Harris
Publisher: University of Chicago Press
ISBN: 9780226317588
Category : Family & Relationships
Languages : en
Pages : 470
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Book Description
Selected essays written over a period of fifteen years.
Author: Boston Public Library
Publisher:
ISBN:
Category : Bibliography
Languages : en
Pages : 506
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Book Description
