Author: Nikolay Tzonev
Publisher: Nikolay Tzonev
ISBN: 151188567X
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
Are you using Online Distribution sites as part of your marketing strategy? Do you know the various types of websites that are available and the pros and cons of each? These pages provide a complete account of the many different approaches to online distribution including websites, social media, blogs, and mobile advertising. Every vital online marketing strategy is presented, with honest evaluations of the advantages and disadvantages of each, so you can take this information and immediately use it in your business. This eBook will help you start or improve the online presence of your business. This short, but thorough overview of online distribution platforms will help you plan and develop a marketing campaign that works.
Author: DIWAKAR EDUCATION HUB
Publisher: DIWAKAR EDUCATION HUB
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 491
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Book Description
MCQs Highlights - 1. Complete Units Cover Include All 10 Units Question Answer 2. 400 Practice Question Answer Each Unit 3. Total 4000 + Practice Question Answer 4. Try to take all topics MCQ 5. Include Oriented & Most Expected Question Answer 6. As Per the New Updated Syllabus 7. All Question With Answer & Explanations For More Details Call 7310762592
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Catherine A. Meadows
Publisher: Springer
ISBN: 3642299636
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
This book constitutes the thoroughly refereed post-conference proceedings of the 7th International Workshop on Security and Trust Management, STM 2011, held in Copenhagen, Denmark, in June 2011 - co-located with IFIPTM 2011, the 5th IFIP International Conference on Trust Management. The 12 revised full papers presented together with 4 invited papers were carefully reviewed and selected from 33 submissions. Focusing on high-quality original unpublished research, case studies, and implementation experiences, STM 2011 features submissions from academia, industry, and government presenting novel research on all theoretical and practical aspects of security and trust in information and communication technologies.
Author: Ali Farhoomand
Publisher: Bloomsbury Publishing
ISBN: 1137083808
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/farhoomand/index.asp
Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1605660272
Category : Business & Economics
Languages : en
Pages : 5266
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Book Description
"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
Author: Thomas N. Ingram
Publisher: Taylor & Francis
ISBN: 1000994333
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. The new 11th edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies; Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised ‘Sales Management in Action’ boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter. This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.
Author: Thomas Rudolph
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110417227
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Author: Venkata Ramana Badarla
Publisher: Springer Nature
ISBN: 3031236904
Category : Computers
Languages : en
Pages : 297
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Book Description
This book constitutes the refereed proceedings of the18th International Conference on Information Systems Security, ICISS 2022, held in Tirupati, India, during December 16–20, 2022 The 8 full papers and 5 short papers included in this book were carefully reviewed and selected from 55 submissions. They were organized in topical sections as follows: ostinato: cross-host attack correlation through attack activity similaritydetection; DKS-PKI: a distributed key server architecture for public keyinfrastructure;generating-set evaluation of bloom filter hardening techniques in privaterecord linkage; etc
Author: Meena Rani Nimmagadda
Publisher: Springer Nature
ISBN: 9464633743
Category : Electronic books
Languages : en
Pages : 1000
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Book Description
Zusammenfassung: This is an open access book. About the ICRBSS-2023 International Conference on Reinventing Business Practices, Start-ups, and Sustainability-Responsible Consumption and Production- ICRBSS 2023 brings together scholars, researchers, educators, and professionals from around the world to discuss the latest trends, challenges, and opportunities in the spheres of businesses, regulatory environment, consumer groups, advocacy agencies and the environment at large. The sub-theme of the conference this year- Responsible Consumption and Production is the 12th goal of the UN Sustainable Development Goals. The conference provides a platform for industry experts, policymakers, and the academic fraternity to share their experiences and insights. The sessions are designed to promote interaction among participants through keynote speaker sessions, panel discussions, presentations, and the like
