Author: Julian Watkins
Publisher: Courier Corporation
ISBN: 0486144089
Category : Design
Languages : en
Pages : 266

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Book Description
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.

Author: Julian Lewis Watkins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 233

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Book Description

Author: Julian Lewis Watkins
Publisher:
ISBN:
Category :
Languages : en
Pages : 234

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Book Description

Author: Julian Lewis WATKINS
Publisher:
ISBN:
Category :
Languages : en
Pages : 232

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Book Description

Author: Julian Watkins
Publisher:
ISBN: 9781213805569
Category :
Languages : en
Pages : 0

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Book Description

Author: Julian L. Watkins
Publisher:
ISBN:
Category :
Languages : en
Pages : 233

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Book Description

Author: Julian Lewis Watkins
Publisher:
ISBN:
Category :
Languages : en
Pages : 232

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Book Description

Author: Julian L. Watkins
Publisher:
ISBN:
Category :
Languages : en
Pages : 233

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Book Description

Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613

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Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Author: Joe La Pompe
Publisher: Gestalten Verlag
ISBN: 9783899554625
Category : Design
Languages : en
Pages : 224

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Book Description
The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.