The 100 Greatest Advertisements PDF Download
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Author: Julian Lewis Watkins
Publisher: Courier Corporation
ISBN: 0486205401
Category : Design
Languages : en
Pages : 266
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Book Description
More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
Author: Julian Lewis Watkins
Publisher: Courier Corporation
ISBN: 0486205401
Category : Design
Languages : en
Pages : 266
Get Book Here
Book Description
More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
Author: Julian Watkins
Publisher: Courier Corporation
ISBN: 0486144089
Category : Design
Languages : en
Pages : 266
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Book Description
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Author: Joe La Pompe
Publisher: Gestalten Verlag
ISBN: 9783899554625
Category : Design
Languages : en
Pages : 224
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Book Description
The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
Author: James Twitchell
Publisher: Crown
ISBN: 0609807234
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613
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Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author: Daniel Delis Hill
Publisher: Ohio State University Press
ISBN: 9780814208908
Category : Art
Languages : en
Pages : 356
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Book Description
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Author: Victor O. Schwab
Publisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author: Guy Lynn Sumner
Publisher: North Audley Media
ISBN: 0981643213
Category : Advertising
Languages : en
Pages : 230
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Book Description
Author: Edwin L Battistella
Publisher: Oxford University Press
ISBN: 0190451246
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people. Cody's ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail. In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.
Author: Harry Paul Jeffers
Publisher: Citadel Press
ISBN: 9780806524764
Category : Biography & Autobiography
Languages : en
Pages : 344
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Book Description
Contains profiles, ranked in order of significance, of the world's most influential heroes of all time.
