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Author: Elissa Moses
Publisher: John Wiley & Sons
ISBN: 9780471298489
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
"A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population." -Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co. "Elissa Moses's book does the best job I've ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth." -Marian Salzman, Worldwide Director, Brand Futures Group "Insights from The $100 Billion Allowance have already helped Philips better connect to global youth." -Cor Boonstra, President, Royal Philips Electronics N.V. "Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses's new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook." -Joseph T. Plummer, Executive Vice President, Director of Brand Strategy on Global Accounts, McCann Erickson Worldwide "Elissa Moses is one of those rare shrinks who knows how to actively listen and exactly when to ask why . . . but she never stops there. Elissa offers the clear explanations for action that any consumer-oriented company always needs." -Gerard Dufour, Founding Partner, BLIS, former Senior Director of Marketing, Royal Philips Electronics N.V. "Elissa Moses feels the pulse of the global teen market and finds it vibrating with energy and bursting with potential for the astute marketer." -Arthur Selkowitz, Chairman and CEO, D'Arcy Masius Benton & Bowles "The $100 Billion Allowance is filled with some wonderful insights for all marketers . . . and parents." -Ron Berger, Chief Executive Officer, Messner Vetere Berger McNamee Schmetterer/EURO RSCG
Author: Elissa Moses
Publisher: John Wiley & Sons
ISBN: 9780471298489
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
"A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population." -Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co. "Elissa Moses's book does the best job I've ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth." -Marian Salzman, Worldwide Director, Brand Futures Group "Insights from The $100 Billion Allowance have already helped Philips better connect to global youth." -Cor Boonstra, President, Royal Philips Electronics N.V. "Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses's new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook." -Joseph T. Plummer, Executive Vice President, Director of Brand Strategy on Global Accounts, McCann Erickson Worldwide "Elissa Moses is one of those rare shrinks who knows how to actively listen and exactly when to ask why . . . but she never stops there. Elissa offers the clear explanations for action that any consumer-oriented company always needs." -Gerard Dufour, Founding Partner, BLIS, former Senior Director of Marketing, Royal Philips Electronics N.V. "Elissa Moses feels the pulse of the global teen market and finds it vibrating with energy and bursting with potential for the astute marketer." -Arthur Selkowitz, Chairman and CEO, D'Arcy Masius Benton & Bowles "The $100 Billion Allowance is filled with some wonderful insights for all marketers . . . and parents." -Ron Berger, Chief Executive Officer, Messner Vetere Berger McNamee Schmetterer/EURO RSCG
Author: United States. Congress. House. Committee on Ways and Means. Subcommittee on Select Revenue Measures
Publisher:
ISBN:
Category : Indians of North America
Languages : en
Pages : 436
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Book Description
Author: United States. Congressional Budget Office
Publisher:
ISBN:
Category : Air
Languages : en
Pages : 46
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Book Description
This Congressional Budget Office (CBO) study, written by Terry Dinan, examines how the potential costs of a carbon-allowance program would be distributed among U.S. households of different incomes. This analysis was done at the request of the Ranking Minority Member of the House Committee on Commerce.
Author: William S. Becker
Publisher: St. Martin's Griffin
ISBN: 1429953578
Category : Political Science
Languages : en
Pages : 133
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Book Description
When the 44th President of the United States is elected, he will face urgent crises on three major fronts: the American economy, the wars in Iraq and Afghanistan, and the growing threat to the world environment caused by climate change. This short, powerful book shows the way forward: a clear action plan for the new President's first 100 days, that if implemented will set America on course for dynamic job creation and economic growth, reduce our conflicted dependence on foreign oil, and produce energy that is green, affordable, and renewable. Backed by sound science and based on the best ideas of America's experts, The 100 Day Action Plan to Save the Planet outlines practical steps that include: *Launch a "clean energy surge" and create a powerful new workforce of green manufacturing, supply, technology, management, and support jobs. *End carbon subsidies that make fossil fuels much cheaper than their actual cost. *Create a market by requiring all federal buildings, facilities, and transportation to be fueled by renewable green energy. *Reward innovation and early adoption of renewable energy in the private sector. * Work constructively with other nations for global solutions to the climate crisis. It's not too late; climate change can be dramatically reversed. Green energy is the key to America's economic strength and independence—but the nation needs the president to act boldly and decisively, just as Franklin Delano Roosevelt did in his first 100 days in office, during a time of similar urgency.
Author: Mayssoun Sukarieh
Publisher: Routledge
ISBN: 1134650884
Category : Education
Languages : en
Pages : 274
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Book Description
Over the last decade, "youth" has become increasingly central to policy, development, media and public debates and conflicts across the world – whether as an ideological symbol, social category or political actor. Set against a backdrop of contemporary political economy, Youth Rising? seeks to understand exactly how and why youth has become such a popular and productive social category and concept. The book provocatively argues that the rise and spread of global neoliberalism has not only led youth to become more politically and symbolically salient, but also to expand to encompass a growing range of ages and individuals of different class, race, ethnic, national and religious backgrounds. Employing both theoretical and historical analysis, authors Mayssoun Sukarieh and Stuart Tannock trace the development of youth within the context of capitalism, where it has long functioned as a category for social control. The book’s chapters critically analyze the growing fears of mass youth unemployment and a "lost generation" that spread around the world in the wake of the global financial crisis. They question as well the relentless focus on youth in the reporting and discussion of recent global protests and uprisings. By helping develop a better understanding of such phenomena and critically and reflexively investigating the very category and identity of youth, Youth Rising? offers a fresh and sobering challenge to the field of youth studies and to widespread claims about the relationship between youth and social change.
Author: Jennifer Gidley
Publisher: Bloomsbury Publishing USA
ISBN: 0313076596
Category : Family & Relationships
Languages : en
Pages : 279
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Book Description
How do young people see the future? Are they optimistic or pessimistic? Do their views vary from culture to culture? Are young people actively engaged in creating their desired futures or are they passively receiving the future? What effect has globalization on youth culture? How is the future taught in schools? These and many other questions are dealt with in this volume of comparative empirical research from around the world on how youth see the future. Generally, youth are considered immature, irresponsible toward the future, cliquish, impressionistic, and dangerous toward self and others. They are considered as a mass market—two billion strong—the passive recipients of globalization. Most recently in OECD nations, youth have become fodder for political speeches—they are the problem that reflects both the failure of the welfare state (dependence on the state), the failure of globalization (unemployment), and postmodernism (loss of meaning and the crisis of the spirit). In the Third World, youth are seen not only as the problem, but equally as the force that can topple a regime (as in Yugoslavia). However, youth can also be seen as carriers of a new worldview, a new ideology. These and other views concerning youth are examined in this volume of comparative empirical research. Studies from around the world provide intriguing answers to questions about how youth see the future and their future roles. This book will be of particular interest to scholars, students, researchers, and policymakers involved with youth issues and future studies.
Author: Mara Rockliff
Publisher: Running Press Kids
ISBN: 076244648X
Category : Young Adult Nonfiction
Languages : en
Pages : 114
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Book Description
Can you change the world with your wallet? You already do. In this frank, teen-friendly manifesto, Mara Rockliff reveals what you're really buying when you spend your money on a cell phone, a cheap t-shirt, or fast food -- and shows the way to better choices, both for people and the planet. Start seeing the world for real, and discover how you can make a difference. You've got buying power -- now let's see you change the world for good! GET REAL has been selected as an Honor Book in the Nonfiction category for the 2011 Green Earth Book Award.
Author: Ayantunji Gbadamosi
Publisher: Routledge
ISBN: 1351819054
Category : Business & Economics
Languages : en
Pages : 666
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Book Description
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author: Jennifer A. Sandlin
Publisher: Routledge
ISBN: 1135237107
Category : Education
Languages : en
Pages : 609
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Book Description
"Utopian in theme and implication, this book shows how the practices of critical, interpretive inquiry can help change the world in positive ways.... This is the promise, the hope, and the agenda that is offered."--Norman K. Denzin, From the Foreword "Its focus on learning, education and pedagogy gives this book a particular relevance and significance in contemporary cultural studies. Its impressive authors, thoughtful structuring, wide range of perspectives, attention to matters of educational policy and practice, and suggestions for transformative pedagogy all provide for a compelling and significant volume."--H. Svi Shapiro, University of North Carolina–Greensboro Distinguished international scholars from a wide range of disciplines (including curriculum studies, foundations of education, adult education, higher education, and consumer education) come together in this book to explore consumption and its relation to learning, identity development, and education. Readers will learn about a variety of ways in which learning and education intersect with consumption. This volume is unique within the literature of education in its examination of educational sites – both formal and informal – where learners and teachers are resisting consumerism and enacting a critical pedagogy of consumption.
Author: Joel Spring
Publisher: Routledge
ISBN: 1135632758
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture. Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. He then traces the rise of consumerist ideology in the 20th century by looking closely at: the impact of the home economics profession on the education of women as consumers and the development of an American cuisine based on packaged and processed foods; the influence of advertising images of sports heroes, cowboys, and the clean-shaven businessman in shaping male identity; the outcomes of the growth of the high school as a mass institution on the development of teenage consumer markets; the consequences of commercial radio and television joining with the schools to educate a consumer-oriented population so that, by the 1950s, consumerist images were tied to the Cold War and presented as the "American way of life" in both media and schools; the effects of the civil rights movement on integrating previously excluded groups into the consumer society; the changes the women's movement demanded in textbooks, school curricula, media, and advertising that led to a new image of women in the consumer market; and the ascent of fast food education. Spring carries the story into the 21st century by examining the evolving marriage of schools, advertising, and media and its ongoing role in educating the consumer-citizen and creating an integrated consumer market. This book will be of wide interest to scholars, professionals, and students across foundations of education, history and sociology of education, educational policy, mass communications, American history, and cultural studies. It is highly appropriate as a text for courses in these areas.
