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Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 0471662062
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 0471662062
Category : Business & Economics
Languages : en
Pages : 162
Get Book Here
Book Description
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Author: Mark Alexander Palmer
Publisher: AuthorHouse
ISBN: 1467865192
Category : Reference
Languages : en
Pages : 300
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Book Description
The 10 Deadly Sins of Antipreneurship provides business owners and anyone contemplating starting a business with easy-to-understand and refreshing insights into the common pitfalls of business. Reading this book will help you avoid the following 10 Deadly Sins: 1 Not understanding the game 2 Having the wrong personality 3 Having insufficient skills 4 Forgetting to plan ahead 5 Picking the wrong team 6 Not having enough money 7 Not understanding marketing 8 Forgetting your systems 9 Not having an eStrategy 10 Limiting your options
Author: Dr. Ope Banwo
Publisher: Dr Ope Banwo
ISBN:
Category : Design
Languages : en
Pages : 142
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Book Description
The 10 Avoidable Mistakes Of A Product Launch That Will Cost You Money, Destroy Your Brand Credibility, And Make You Cry… how to turn them around for a 6-figure product launch online. I am glad to share important knowledge on 10 deadly sins of the 6-figure product launch. In this course, we're going to be talking about the avoidable mistakes of a product launch that will cost you money, destroy your brand credibility and literally make you cry. These are lessons I learned from my very first product launch where we made $365,000 in five days and yet I still ended up crying like a baby because I made so many cardinal sins during that product launch. We could have made a million dollars easy, in that five day period, but I ended up in tears at the end of the day because the mistakes were just too many. We were lucky we still ended up with $365,000. Many people who had to go through the same mistakes, basically, died up in the marketplace and they could never rise again. I will encourage you to get this book if you want to be in the product launch business, if you want to launch a product, either as an internet marketer, a business owner or an entrepreneur, all this applies.
Author: James H. Drummond
Publisher: Infinity Publishing
ISBN: 0741422557
Category : Marketing
Languages : en
Pages : 186
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Book Description
Learn effective strategies to succeed in today's highly competitive marketplace. Through examples and case studies the author demonstrates that much of the money spent on "marketing activity" is wasted and fails to attract customers.
Author: Leigh Brown
Publisher:
ISBN: 9781943817054
Category :
Languages : en
Pages :
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Book Description
Author: Maury Fertig
Publisher: Amacom Books
ISBN: 9780814408742
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
"Are you a sinner when it comes to investing? During his long and successful career at Salomon Brothers, Maury Fertig witnessed many smart people making very bad investment decisions -- all because they let their emotions influence their judgment. He realized that whether the result of ego, competitiveness, or just plain laziness, these dire behaviors were rooted in seven common and recognizable human weaknesses: * Envy: focusing on the success of others * Vanity, or Pride: an unwillingness to take advice * Lust: an infatuation with an investment, despite warnings that it is not sound * Avarice: a tendency to hold onto a stock for too long, decreasing its return * Anger, or Wrath: irrational behavior that sacrifices steady progress for a quick hit * Gluttony: compulsive and excessive investing * Sloth: ignoring finances altogether The Seven Deadly Sins of Investing helps readers recognize their investing vices, and offers practical strategies to help them correct the error of their ways. Illustrated by real stories about real investors who have given in to temptation, the book provides solid financial advice for avoiding common pitfalls and staying on the path to "salvation" -- and wealth."
Author: Alan Cohen
Publisher: "O'Reilly Media, Inc."
ISBN: 1449362265
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens—or should happen—when you take a product from prototype to production. For makers looking to go pro or product development team members keen to understand the process, author Alan Cohen tracks the development of an intelligent electronic device to explain the strategies and tactics necessary to transform an abstract idea into a successful product that people want to use. Learn 11 deadly sins that kill product development projects Get an overview of how electronic products are manufactured Determine whether your idea has a good chance of being profitable Narrow down the product’s functionality and associated costs Generate requirements that describe the final product’s details Select your processor, operating system, and power sources Learn how to comply with safety regulations and standards Dive into development—from rapid prototyping to manufacturing Alan Cohen, a veteran systems and software engineering manager and lifelong technophile, specializes in leading the development of medical devices and other high-reliability products. His passion is to work with engineers and other stakeholders to forge innovative technologies into successful products.
Author: Jim Lewis
Publisher: Wheatmark, Inc.
ISBN: 1604942282
Category : Business & Economics
Languages : en
Pages : 126
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Book Description
"Five Deadly Sins CEOs Make in Sales" is a business fable designed to help CEOs recognize five common sales management mistakes that negatively impact financial results. Whether you are the CEO of a small company with only one salesperson or you manage thousands, it's very likely that you have committed at least one of the sins described in this book. Don't worry; you are not alone. The logic that leads senior executives to commit these sins over and over makes sense and is pervasive. There are hundreds of how-to books to help individual salespeople sell better, but there are few designed to help CEOs, the lead sales executive, understand why their sales organization is not generating more revenue. This fable is about Jack Ressler, CEO of Acme, Inc., and what happens when the company misses its quarterly revenue target. Instead of making Jack the scapegoat for the poor results, the chairman and board of directors decide to help Jack discover the five deadly sins. This book is based on the work and experience of the author, who admits to having committed all five sins. Fortunately, he found out soon enough to be able to help others avoid the same fate. The story is short, enlightening, and provocative. About the Author Jim Lewis is the founder and CEO of Princeton Sales Partners, LLC, an executive management coaching and consulting firm to CEOs on the best practices of selling and sales management, located in Princeton, New Jersey.
Author: Luis (de Granada)
Publisher:
ISBN:
Category : Christian life
Languages : en
Pages : 506
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Book Description
Author:
Publisher:
ISBN:
Category : Times (London, England)
Languages : en
Pages : 1002
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Book Description
