The 10 Commandments of Author Branding PDF Download
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Author: Shayla Raquel
Publisher:
ISBN: 9781734135701
Category :
Languages : en
Pages :
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Book Description
Writing your book is the easy part. It's the marketing and branding that make authors pull out their hair.And yet, what if you could approach marketing and branding confidently, knowing you can attract loyal readers for life? What if you could use social media without feeling sleazy? What if book marketing could actually be-gasp!-fun? Friendly and pragmatic, The 10 Commandments of Author Branding is the solution for writers who don't want to trade their souls for a few book sales. Shayla Raquel entertains with her quirky wit while offering common sense wisdom to help authors feel excited and prepared when marketing their books. Each commandment includes a list of action tips for readers to implement their new strategy immediately. Shayla's commandments teach authors how to:Be yourself, not a marketing robot.Choose a social media platform that works for you.Launch your book without slamming your head against a wall.Find book ambassadors who fangirl over your book.Practice consistency rather than giving up after a month. By providing authors practical tips on her award-winning blog, teaching overflowing writer workshops, and walking alongside novice writers from first draft to Amazon's best-sellers lists, Shayla Raquel has coached countless authors over the last decade as an editor, marketer, and indie publishing advocate. Get ready to embrace authenticity, gain book ambassadors, and create your tribe.
Author: Shayla Raquel
Publisher:
ISBN: 9781734135701
Category :
Languages : en
Pages :
Get Book Here
Book Description
Writing your book is the easy part. It's the marketing and branding that make authors pull out their hair.And yet, what if you could approach marketing and branding confidently, knowing you can attract loyal readers for life? What if you could use social media without feeling sleazy? What if book marketing could actually be-gasp!-fun? Friendly and pragmatic, The 10 Commandments of Author Branding is the solution for writers who don't want to trade their souls for a few book sales. Shayla Raquel entertains with her quirky wit while offering common sense wisdom to help authors feel excited and prepared when marketing their books. Each commandment includes a list of action tips for readers to implement their new strategy immediately. Shayla's commandments teach authors how to:Be yourself, not a marketing robot.Choose a social media platform that works for you.Launch your book without slamming your head against a wall.Find book ambassadors who fangirl over your book.Practice consistency rather than giving up after a month. By providing authors practical tips on her award-winning blog, teaching overflowing writer workshops, and walking alongside novice writers from first draft to Amazon's best-sellers lists, Shayla Raquel has coached countless authors over the last decade as an editor, marketer, and indie publishing advocate. Get ready to embrace authenticity, gain book ambassadors, and create your tribe.
Author: Marc Gobe
Publisher: Simon and Schuster
ISBN: 1621531937
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Book Description
Author: Paul Kemp-Robertson
Publisher: Penguin UK
ISBN: 0241328985
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Author: David Hazony
Publisher: Simon and Schuster
ISBN: 1416562516
Category : Religion
Languages : en
Pages : 306
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Book Description
Part memoir, part scholarship, part manifesto for a vital approach to life, David Hazony’s book tackles some of the most painful human questions that stand at the heart of who we are as modern, thinking people and offers answers that are sure to start a new discussion about the meaning of one of our most enduring, yet least understood, traditions. Across the Western World, the Ten Commandments have become a source of both inspiration and controversy, whether in Supreme Court rulings, in film and literature, or as a religious icon gracing houses of worship of every Christian and Jewish denomination. But what do the commandments really stand for? According to polls, less than half of all Americans can even name more than four of them. Fewer still can name all ten or have a clear idea of the ideals they were meant to promote. For most of us, agnostics and faithful alike, they have been relegated to the level of a symbol, and the teachings they contain are all but forgotten. In Western life today, the Ten Commandments are everywhere— except where we need them most. In The Ten Commandments, David Hazony offers a powerful new look at our most venerable moral text. Combining a fresh reading of the Old Testament’s most riveting stories and ancient rabbinic legends with a fearless exploration of what ails society today, Hazony shows that the Ten Commandments are not just a set of obscure laws but encapsulate a deeply valuable approach to life—one that is as relevant now as it was when they first appeared more than two millennia ago.
Author: Karen Bartleson
Publisher: Happy About
ISBN: 1617300004
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Computer chip industry veteran Bartleson provides ideas for creating better standards, increasing respect for the standardization process, and ways for leveraging others' industry expertise to create more effective technical standards.
Author: Heinz Duthel
Publisher: BoD – Books on Demand
ISBN: 3739246979
Category : Crafts & Hobbies
Languages : en
Pages : 19
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Book Description
10 Commandments for the future author Save time and money with the 10 writer commandments Book Cover Design Considerations Book Formats Available to Self-Publishers Choosing the Best Format for Your Type of Writing Do You Have Enough for a Book.txt How Long Should It Take to Write a Book and Other Common Questions Marketing Your Book Pre-Publishing Decisions You Need to Make The Importance of Editing Why and How to Outline Your Book Writing Options Available
Author: Jiju Antony
Publisher: Emerald Group Publishing
ISBN: 1789736870
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Presented from the perspective of practitioners, researchers and academics, The Ten Commandments of Lean Six Sigma serves as a practical guide for senior managers and executives who want to achieve operational and service excellence in various manufacturing, service and public sector organizations.
Author: Marc Gobe
Publisher: Simon and Schuster
ISBN: 1581157371
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Christopher Lehane
Publisher: Macmillan + ORM
ISBN: 1137050314
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must! In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
