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Languages : en
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Author: Christian N. Madu
Publisher: Chi Publishers Inc
ISBN: 9780967602363
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Quality function deployment (QFD) is an effective tool to help organizations become more competitive by designing their products and services to satisfy cutomers' requirements. The manager is guided on a step-by-step process to attaining this goal. This book is precise and direct and focuses on key issues in building the House of Quality otherwise known as QFD. By reading this book, the manager understands how to solicit customer requirement information, how design requirements are matched to customer requirements, how weights are assigned, how priorities are developed, and how activities can be benchmarked. The manager also understands how to solve the critical problems that help achieve customer satisfaction. This book also guides the reader to understand how companywide quality activities are related to QFD. This link is often lacking in other presentations of QFD that often fail to show the linkage between QFD and other quality initiatives and management programs.
Author: Keuning Doede
Publisher: Routledge
ISBN: 1135035415
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
Management: A European Perspective adopts a step-by-step approach based on the key managerial skills – planning, organization, implementation, supervision and control – to provide a practical introduction to the field. Looking at some leading international companies, Keuning draws on various managerial and organizational concepts, including industrial democracy, corporate governance, ethics, culture and gender, ICT related changes in industries, e-business, risk management and network organization. Among the special features designed to enhance the learning process are: Detailed case studies demonstrating the practical implications of the concepts discussed References in the form of examples and brief studies (with a European or international focus) Numerous discussion questions relating to each chapter's theory Material from European newspapers and magazines to reinforce the book's practical orientation This book is an ideal introduction for students starting out their business program.
Author: Andrew J. Sherman
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416993
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers - or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.
Author: Texas Instruments Incorporated
Publisher:
ISBN: 9780895120557
Category : BA-55 Professional Business Analyst (Calculator)
Languages : en
Pages : 200
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Book Description
Author: John Grieve Smith
Publisher: Springer
ISBN: 1349071145
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 1119802865
Category : Business & Economics
Languages : en
Pages : 482
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Book Description
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.
Author: Calvin L. Hodock
Publisher: Prometheus Books
ISBN: 1615921788
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
Innovation is the lifeblood of American business. Without the creativity to find the next must-have product or service, companies quickly lose their competitive edge. Knowing this, corporate leaders invest heavily in research and development.Notwithstanding the dollars spent on R & D, the fact remains that better than 90 percent of innovation initiatives fail to achieve their return-on-investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate?Taking a case history approach, Calvin Hodock examines eight typical innovation blunders that continually doom new product development. From misjudging the market and dead-on-arrival products to fatal frugality and timetable tyranny, he discusses not only why such mistakes occur but also the dire consequences to both investors and employees. When Polaroid declared bankruptcy, because it missed the digital imaging trend, the company's employees lost their retirement and pension benefits. Now the failure of the American automobile industry to create gotta have cars threatens to wreak long-term havoc in a large segment of American workers.Among the problems Hodock points to are breakdowns in the marketing research process, marketing dishonesty, lack of real-world preparation among newly graduated MBAs, CEOs under pressure to deliver unrealistic earning targets, clueless boards of directors, and the general absence of accountability.After analyzing each problem, Hodock emphasizes the lesson learned and concludes with a list of best practices for successful innovation. He shows how even modest improvements in the innovation process can double the bottom line for any company while making their shareholders more prosperous and happier.Hodock's incisive analysis and illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and anyone interested in the future of American business.Calvin L. Hodock (Skillman, NJ) is professor of marketing at Berkeley College, Garret Mountain and Middlesex Campuses, an adjunct professor at New York University's Stern School of Business, and a guest lecturer at the University of Pennsylvania's Wharton School of Business. He is the former chairman of the board of the American Marketing Association, the world's largest professional marketing society. He is also on the board of directors for NuVim, Inc. He has previously published for the American Marketing Association, McGraw-Hill, and the Advertising Research Foundation.
Author: Brian Leavy
Publisher: Bloomsbury Publishing
ISBN: 1137208937
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
This is a concise, thematic strategy text which will help students to see organizations from the perspective of the Chief Executive and to understand and debate the challenges, opportunities and issues which constitute the role of the CEO.
