Author: Paulette S. Padanyi
Publisher:
ISBN:
Category : Nonprofit organizations
Languages : en
Pages : 496
Book Description
Testing the Boundaries of the Marketing Concept
Author: Paulette S. Padanyi
Publisher:
ISBN:
Category : Nonprofit organizations
Languages : en
Pages : 496
Book Description
Publisher:
ISBN:
Category : Nonprofit organizations
Languages : en
Pages : 496
Book Description
The Routledge Companion to Nonprofit Marketing
Author: Adrian Sargeant
Publisher: Routledge
ISBN: 1134114915
Category : Business & Economics
Languages : en
Pages : 499
Book Description
Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Publisher: Routledge
ISBN: 1134114915
Category : Business & Economics
Languages : en
Pages : 499
Book Description
Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Marketing Accountability for Marketing and Non-Marketing Outcomes
Author: V. Kumar
Publisher: Emerald Group Publishing
ISBN: 1838675639
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Publisher: Emerald Group Publishing
ISBN: 1838675639
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Dissertation Abstracts International
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 734
Book Description
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 734
Book Description
Successful Marketing Strategy for High-tech Firms
Author: Eric Viardot
Publisher: Artech House
ISBN: 9781580537018
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Publisher: Artech House
ISBN: 9781580537018
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Author:
Publisher: John Wiley & Sons
ISBN: 1394310544
Category :
Languages : en
Pages : 310
Book Description
Publisher: John Wiley & Sons
ISBN: 1394310544
Category :
Languages : en
Pages : 310
Book Description
Boundary-Spanning Marketing Organization
Author: G. Tomas M. Hult
Publisher: Springer Science & Business Media
ISBN: 1461438195
Category : Business & Economics
Languages : en
Pages : 84
Book Description
Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
Publisher: Springer Science & Business Media
ISBN: 1461438195
Category : Business & Economics
Languages : en
Pages : 84
Book Description
Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
Marketing
Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415213974
Category : Business & Economics
Languages : en
Pages : 576
Book Description
Publisher: Taylor & Francis
ISBN: 9780415213974
Category : Business & Economics
Languages : en
Pages : 576
Book Description
Market Research Handbook
Author: ESOMAR
Publisher: John Wiley & Sons
ISBN: 9780470517932
Category : Business & Economics
Languages : en
Pages : 654
Book Description
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
Publisher: John Wiley & Sons
ISBN: 9780470517932
Category : Business & Economics
Languages : en
Pages : 654
Book Description
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
Marketing Strategy and Management
Author: Michael J. Baker
Publisher: Bloomsbury Publishing
ISBN: 1137342137
Category : Business & Economics
Languages : en
Pages : 553
Book Description
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Publisher: Bloomsbury Publishing
ISBN: 1137342137
Category : Business & Economics
Languages : en
Pages : 553
Book Description
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.