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Author: Sheila E. Jelen
Publisher: Lexington Books
ISBN: 1666907456
Category : Social Science
Languages : en
Pages : 225
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Book Description
Testimonial Montage: A Family of Israeli Holocaust Testimonies from the Cracow Ghetto Resistance explores interconnected testimonies of four Holocaust survivors who were members of the Akiva youth group in Cracow, Poland, who participated in the ghetto resistance. Drawing on literary and photographic discourse, Jelen extracts the contours of personal narrative from the collective voice present in these interconnected testimonies. Attuned to stories of lost youth, sexual exploitation, and the dissolution of community and family, Jelen approaches Holocaust testimonies as one would members of a family with their shared experiences and common background, but also as individuals with their own unique voices. Departing from historical methodologies, Jelen models a different, wholistic approach to Holocaust testimonies, one which seeks to make sense of testimonies in the full breadth of their unfolding, across time, across space, and across genre.
Author: Sheila E. Jelen
Publisher: Lexington Books
ISBN: 1666907456
Category : Social Science
Languages : en
Pages : 225
Get Book Here
Book Description
Testimonial Montage: A Family of Israeli Holocaust Testimonies from the Cracow Ghetto Resistance explores interconnected testimonies of four Holocaust survivors who were members of the Akiva youth group in Cracow, Poland, who participated in the ghetto resistance. Drawing on literary and photographic discourse, Jelen extracts the contours of personal narrative from the collective voice present in these interconnected testimonies. Attuned to stories of lost youth, sexual exploitation, and the dissolution of community and family, Jelen approaches Holocaust testimonies as one would members of a family with their shared experiences and common background, but also as individuals with their own unique voices. Departing from historical methodologies, Jelen models a different, wholistic approach to Holocaust testimonies, one which seeks to make sense of testimonies in the full breadth of their unfolding, across time, across space, and across genre.
Author: Robert W. Bly
Publisher: Entrepreneur Press
ISBN: 161308417X
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders
Author: Doris Sommer
Publisher: Harvard University Press
ISBN: 9780674536586
Category : Fiction
Languages : en
Pages : 392
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Book Description
Let the reader beware. Educated readers naturally feel entitled to know what they're reading--often, if they try hard enough, to know it with the conspiratorial intimacy of a potential partner. This book reminds us that cultural differences may in fact make us targets of a text, not its co-conspirators. Some literature, especially culturally particular or "minority" literature, actually uses its differences and distances to redirect our desire for intimacy toward more cautious, respectful engagements. To name these figures of cultural discontinuity--to describe a rhetoric of particularism in the Americas--is the purpose of Proceed with Caution. In a series of daring forays, from seventeenth-century Inca Garcilaso de la Vega to Julio Cortázar and Mario Vargas Llosa, Doris Sommer shows how ethnically marked texts use enticing and frustrating language games to keep readers engaged with difference: Gloria Estefan's syncopated appeal to solidarity plays on Whitman's undifferentiated ideal; unrequitable seductions echo through Rigoberta Menchú's protestations of secrecy, Toni Morrison's interrupted confession, the rebuffs in a Mexican testimonial novel. In these and other examples, Sommer trains us to notice the signs that affirm a respectful distance as a condition of political fairness and aesthetic effect--warnings that will be audible (and engaging for readings that tolerate difference) once we listen for a rhetoric of particularism.
Author: Ingham, Mark Bruce Nigel
Publisher: IGI Global
ISBN: 166845338X
Category : Photography
Languages : en
Pages : 682
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Book Description
Autobiographical memory and photography have been inextricably linked since the first photographs appeared during the 19th century. These links have often been described from each other's discipline in ways that often have led to misunderstandings about the complex relationships between them. The Handbook of Research on the Relationship Between Autobiographical Memory and Photography covers many aspects of the multiple relationships between autobiographical memory and photography such as the idea that memory and photography can be seen as forms of mental time and the effect photography has on autobiographical memory. Covering key topics such as identity, trauma, and remembrance, this major reference work is ideal for industry professionals, sociologists, psychologists, artists, researchers, scholars, academicians, practitioners, educators, and students.
Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1119417015
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
Author: Georg M. Gugelberger
Publisher: Duke University Press
ISBN: 9780822318446
Category : Literary Criticism
Languages : en
Pages : 332
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Book Description
Presented as the authentic testimony of the disenfranchised, the colonized, and the oppressed, testimonio has in the last two decades emerged as one of the most significant genres of Latin America's post-boom literature. In the political battles that have taken place around the formation of the canon, the testimonio holds a special place: no other single genre of literature has taken up such a large part of current debate. Initially hailed in the 1970s as a genuine form of resistance literature, testimonio has since undergone a significant change in its critical reception. The essays in The Real Thing analyze the testimonio, its history, and its place in contemporary consciousness. Although the literature of testimony arose on the margins of institutional power and its ends were in large part political change, the canonization of testimonio by the academic Left has moved it from margin to center, ironically bringing about the institutionalization of its transgressive and counter-hegemonic qualities. Discussing Latin American works ranging from Salvadorian writer Roque Dalton's Miguel Marmol to I . . . Rigoberta Menchu, a work that earned its author a Nobel Prize, this collection explores how critical writing about testimonio has turned into discourse about the institution of academia, the canon, postmodernism and postcolonialism, and the status of Latin American studies generally. Contributors. John Beverley, Santiago Colás, Georg M. Gugelberger, Barbara Harlow, Fredric Jameson, Alberto Moreiras, Margaret Randall, Javier Sanjines, Elzbieta Sklodowska, Doris Sommer, Gareth Williams, George Yúdice, Marc Zimmerman
Author: Hana Noor Al-Deen
Publisher: Routledge
ISBN: 1136686010
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Recently, the communication discipline has devoted increasing energy toward the study of aging, yet most of the research has insufficiently addressed a crucial factor in communicative relationships--culture. Meanwhile, cross-cultural/intercultural communication has not adequately addressed the aging process. Combining three powerful elements--communication, aging, and culture--all of which have an increasingly profound impact on today's multicultural society, this book focuses on older Americans in various communicative contexts within the framework of their cultures. Composed of original research by experts in their respective fields, the book combines communication, aging, and culture for a unique examination of those elements in American society. Section 1 deals with perspectives in cross-cultural communication and aging. These perspectives both illustrate the issues that greatly affect the lives of our elders and suggest ways to improve their status. Section 2 showcases three American co-cultures: Hawaiian, Arab, and Mormon illustrate how language, attitudes, and mentoring can serve as the links for maintaining cross-generational continuity in multicultural society. Section 3 demonstrates that many American organizations frequently contribute to the hardships that both internal elder customers (employees) and external elder customers (residents and patients) must endure. Section 4 incorporates popular culture and aging. It presents the role of selective popular media in portraying our elders. Because Americans rely heavily on the media, their mediated perceptions can have a profound impact on their attitudes toward the older population. Designed as a reader or supplementary text for college students in communication, gerontology, anthropology, sociology, and other related fields, this text can also be used by professionals in gerontological service areas, by libraries, and as a personal reference. It offers extensive appendices, figures, and tables for additional reference.
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 107
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Book Description
Unleash the Power of Video Marketing and Achieve Unprecedented Success! 🚀 Dive into the world of "Video Marketing Triumphs: Revealing the Success Code!" 🚀 Unlock the secrets of captivating storytelling, engagement that converts, and strategies that make your videos shine in the digital age. In this comprehensive guide, you'll discover the proven blueprint for video marketing success, used by industry leaders and innovative creators. 📽️ Master the Art of Storytelling: Craft narratives that resonate, connect emotionally, and leave a lasting impact on your audience. 🔥 Drive Engagement: Harness the true potential of your videos with engagement strategies that create a devoted following and turn viewers into loyal customers. 🎥 Technical Mastery: From production to optimization, learn the technical wizardry that makes your videos stand out in a crowded digital landscape. 🌟 Personalization and Data Insights: Tailor your content, optimize your strategies, and harness the power of data for unparalleled success. 🌐 Future-Proof Your Approach: Stay ahead of the curve with insights into emerging trends like augmented reality, virtual reality, and interactive video experiences. Whether you're a seasoned marketer or a budding content creator, "Video Marketing Triumphs" equips you with the tools, knowledge, and inspiration to thrive in the world of online video. Don't miss your chance to elevate your brand, engage your audience, and achieve triumphs in video marketing! 📚 Grab your copy today and embark on a journey to video marketing success like never before! 📚
Author: Irvin Hoh
Publisher: Irvin Hoh
ISBN: 6299818123
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Your presentation reflects your professionalism. That's why it's crucial to create one that effectively communicates your message. Not creative? No problem! This book is written with non-designers in mind, drawing on the author's extensive experience and tried-and-tested methodology to help you organize your ideas into visual messages that are easy for your audience to understand. Using fundamental design principles and tools, we'll explore why a good slide works and a weak one fails. Throughout this book, you'll gain practical advice that you can apply immediately to enhance your presentations. The six key lessons in the StickySLIDES method include the following: - Structure the flow - Link the content - Illustrate the message - Draw the attention - Evaluate professionalism - Spark the excitement
Author: Ann Gordon
Publisher: Peter Lang
ISBN: 9780820461250
Category : Art
Languages : en
Pages : 172
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Book Description
Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
