Market Research Methodologies: Multi-Method and Qualitative Approaches

Market Research Methodologies: Multi-Method and Qualitative Approaches PDF Author: Takhar-Lail, Amandeep
Publisher: IGI Global
ISBN: 1466663723
Category : Business & Economics
Languages : en
Pages : 326

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Book Description
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

Market Research Methodologies: Multi-Method and Qualitative Approaches

Market Research Methodologies: Multi-Method and Qualitative Approaches PDF Author: Takhar-Lail, Amandeep
Publisher: IGI Global
ISBN: 1466663723
Category : Business & Economics
Languages : en
Pages : 326

Get Book Here

Book Description
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

International Public Relations

International Public Relations PDF Author: Ian Somerville
Publisher: Routledge
ISBN: 1317507908
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

Occupational Therapies Without Borders E-Book

Occupational Therapies Without Borders E-Book PDF Author: Dikaios Sakellariou
Publisher: Elsevier Health Sciences
ISBN: 0702065102
Category : Medical
Languages : en
Pages : 673

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Book Description
The new edition of this landmark international work builds on the previous two volumes, offering a window onto occupational therapy practice, theory and ideas in different cultures and geographies. It emphasizes the importance of critically deconstructing and engaging with the broader context of occupation, particularly around how occupational injustices are shaped through political, economic and historical factors. Centering on the wider social and political aspects of occupation and occupation-based practices, this textbook aims to inspire occupational therapy students and practitioners to include transformational elements into their practice. It also illustrates how occupational therapists from all over the world can affect positive changes by engaging with political and historical contexts. Divided into six sections, the new edition begins by analyzing the key concepts outlined throughout, along with an overview on the importance and practicalities of monitoring and evaluation in community projects. Section Two explores occupation and justice emphasizing that issues of occupational injustice are present everywhere, in different forms: from clinical settings to community-based rehabilitation. Section Three covers the enactment of different Occupational Therapies with a focus on the multiplicity of occupational therapy from the intimately personal to the broadly political. Section Four engages with the broader context of occupational therapy from the political to the financial. The chapters in this section highlight the recent financial crisis and the impact it has had on people's everyday life. Section Five collects a range of different approaches to working to enable a notion of occupational justice. Featuring chapters from across the globe, Section Six concludes by highlighting the importance and diversity of educational practices. - Comprehensively covers occupational therapy theory, methodology and practice examples related to working with underserved and neglected populations - Gives a truly global overview with contributions from over 100 international leading experts in the field and across a range of geographical, political and linguistic contexts - Demonstrates how occupational injustices are shaped through political, economic and historical factors - Advocates participatory approaches which work for those who experience inequalities - Includes a complete set of new chapters - Explores neoliberalism and financial contexts, and their impact on occupation - Examines the concept of disability - Discusses theoretical and practical approaches to occupational justice

Teoría y métodos para marcas de territorio

Teoría y métodos para marcas de territorio PDF Author: Jordi de San Eugenio Vela
Publisher: Editorial UOC
ISBN: 8490290318
Category : Business & Economics
Languages : es
Pages : 287

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Book Description
La competición de países, naciones, ciudades y regiones para captar recursos, talento, infraestructuras o eventos, entre otros aspectos, ha provocado el advenimiento de una lucha renovada por la singularidad, por el reconocimiento y por la diferenciación, por una hegemonía simbólica que cotiza al alza en el marco de una emergente economía de la identidad. En este contexto, los territorios ceden sus proyecciones habituales de identidad territorial a una recién llegada identidad simbólica gestionada, en parte, mediante la trasformación de territorios en marcas. La determinación de un estado de la cuestión con voluntad holística, que ordene y sistematice aquello que se ha dicho y se ha hecho sobre el tema, con la finalidad de situar en perspectiva las implicaciones inherentes a la construcción de marcas (branding) para espacios geográficos, se perfila como el objetivo principal de esta obra.

BAR International Series

BAR International Series PDF Author:
Publisher:
ISBN:
Category : Archaeology
Languages : en
Pages : 494

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Book Description


Dominio Político: Permanencias Y Cambios

Dominio Político: Permanencias Y Cambios PDF Author:
Publisher: Teseo
ISBN: 9871354266
Category : Social Science
Languages : es
Pages : 202

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Book Description
Este libro es resultado de un trabajo colectivo llevado adelante por un grupo de investigadores de distintos perfiles, orígenes institucionales y hasta de diferentes edades. La idea que los convocó fue la posibilidad de desarrollar, a partir de la construcción de la noción dominio político, algunos de los ya clásicos problemas tratados por la Ciencia Política. Las cuestiones de orden metodológico, las correspondientes al Estado, la democracia, la representación, la ciudadanía y los movimientos sociales se tomaron como casos testigos del desafío teórico asumido. Estos fenómenos debían ser construidos en sus propias singularidades para ser enmarcados en el cuadro ofrecido por el dominio político como noción devenida en categoría-instrumento.

Boletín americanista

Boletín americanista PDF Author:
Publisher:
ISBN:
Category : America
Languages : es
Pages : 260

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Book Description


Diplomatic correspondence. Miscellaneous correspondence, documents, etc

Diplomatic correspondence. Miscellaneous correspondence, documents, etc PDF Author:
Publisher:
ISBN:
Category : El Chamizal (Mexico and Tex.)
Languages : en
Pages : 650

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Book Description


Chamizal Arbitration

Chamizal Arbitration PDF Author: United States
Publisher:
ISBN:
Category : El Chamizal (Mexico and Tex.)
Languages : en
Pages : 650

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Book Description


Socio-Economic Approach to Management Treatise

Socio-Economic Approach to Management Treatise PDF Author: Henri Savall
Publisher: IAP
ISBN:
Category : Business & Economics
Languages : en
Pages : 1100

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Book Description
The result of half a century of research and experimentation in economics and management, this Treatise is intended for management practitioners. Socio-economic management (SEAM) makes the demands of humanism in professional life and sustainable economic prosperity compatible. It is illustrated with numerous cases from 2,150 companies and organizations from a wide variety of sectors and presents observed and measured results. Most of these chapters are written jointly by managers or executives of companies and organizations, and scholars or consultants involved in the pilot actions. This book is the work of 193 authors, from 16 countries and 4 continents, practitioners or academics in management sciences and management. This reflects the diversity of national and sectoral contexts of SEAM applications. Some chapters situate this concept in relation to the major currents of current thought. Each chapter is preceded by abstracts in French, English and Spanish. The prefaces, signed by Herman Aguinis and Rene Ricol, show the scope of socio-economic theory and management beyond the borders of the company. The book illustrates the international influence (48 countries) of the innovative and robust methods created and developed by the ISEOR team. Socio-economic theory constitutes a "breakthrough innovation", both in terms of its conceptual contribution and the practical methods and tools of its applications. This holistic approach touches on the different functions of the company and its multiple problems. It provides a structured change management method, focused on stimulating Human Potential and on self-financing the development of the company or organization, through the periodic recycling of hidden costs.