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Author: Jan-Philipp Büchler
Publisher: Logos Verlag Berlin GmbH
ISBN: 3832546359
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
In this case study book we present real teaching cases in branding and marketing which are suitable for Bachelor and Master Programs in International and Strategic Management. Case study learning and teaching offers students and lecturers a great opportunity for class discussions on prevailing topics. Case studies can be used for individual and group work. The structure of the cases allows lecturers to use it in different contexts regarding exercises and educational objectives. Case teaching provides an interactive and challenging environment, involving diverse perspectives and complex interdependencies that trigger thoughts and discussions about practical business challenges.
Author: Jan-Philipp Büchler
Publisher: Logos Verlag Berlin GmbH
ISBN: 3832546359
Category : Business & Economics
Languages : en
Pages : 194
Get Book Here
Book Description
In this case study book we present real teaching cases in branding and marketing which are suitable for Bachelor and Master Programs in International and Strategic Management. Case study learning and teaching offers students and lecturers a great opportunity for class discussions on prevailing topics. Case studies can be used for individual and group work. The structure of the cases allows lecturers to use it in different contexts regarding exercises and educational objectives. Case teaching provides an interactive and challenging environment, involving diverse perspectives and complex interdependencies that trigger thoughts and discussions about practical business challenges.
Author: M. Mercedes Galan-Ladero
Publisher: Springer Nature
ISBN: 3030654559
Category : Business & Economics
Languages : en
Pages : 447
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Book Description
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.
Author: Damon P. S. Andrew
Publisher: Human Kinetics Publishers
ISBN: 1492574910
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
Research Methods and Design in Sport Management, Second Edition, explains research design, implementation, and assessment criteria with a focus on procedures unique to the discipline of sport management.
Author: Wided Batat
Publisher: Routledge
ISBN: 1000297977
Category : Business & Economics
Languages : en
Pages : 485
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Book Description
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.
Author: Dr Kisholoy Roy
Publisher: KISHOLOY ROY
ISBN:
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
This book titled How to Write Effective Teaching Notes & Teach Case Studies Effectively? can well be considered to complete my authored trilogy on management case studies. My previous two books being How to Write and Teach Case Studies Effectively?and How to Enhance Shelf Life of Case Studies? This book not just goes a step further or rather couple of steps further into the exact and effective approach to teaching cases but it also details about writing effective teaching notes. Teaching notes go a long way in making teachers understand the efficacy of a case study and its suitability of usage in the context of a particular curriculum. It also offers teachers guidance/suggestion as how to conduct a class on case based teaching.
Author: Jan-Philipp Büchler Decker (Jennifer)
Publisher:
ISBN: 9783832592110
Category :
Languages : en
Pages : 194
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Book Description
Author: Ayed, Tahar Lazhar
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 373
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Book Description
Many educators need help to effectively incorporate case studies into their teaching, often requiring more expertise and guidance to maximize their educational impact. This challenge is particularly acute in disciplines such as entrepreneurship, tourism, finance, business law, and digital marketing, where real-life examples can significantly enhance students' learning experiences. Current resources often need more practical advice on implementing theoretical concepts, leaving educators unsure how to utilize case studies to achieve specific educational objectives. Utilizing Case Studies in Business Education offers a comprehensive solution for educators seeking to enhance their teaching with case studies. It provides a practical guideline with pedagogical instructions on effectively utilizing case studies in teaching, offering strategies for attaining teaching goals, and improving students' analytical skills and problem-solving abilities. The book presents real-life cases from the Gulf Cooperation Council (GCC) and other international locations, enabling students to analyze national and regional examples and gain a deeper contextual understanding.
Author: Sabine Baumann
Publisher: Edward Elgar Publishing
ISBN: 1788978366
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
Teaching Strategic Management: A Hands-on Guide to Teaching Success provides a wide scope of knowledge and teaching resources on methods and practices for teaching strategic management theories and concepts for a multitude of settings (classroom, online and hybrid), course levels (bachelors, masters, MBA, executive) and student groups.
Author: Mike Grigsby
Publisher: Kogan Page Publishers
ISBN: 0749482176
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
Author: Scott Andrews
Publisher: Routledge
ISBN: 1000373770
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
The Case Study method of teaching and learning, adopted by business schools and management centres globally, provides an important function in management education, but employing it effectively can often be a challenge. This book provides practical insights, tools and approaches for both case teaching and writing, drawing on perspectives from expert practitioners around the world. This book aims to critically examine different approaches to using case studies in group-based, participant-centred learning environments, exploring good practices for case teaching and learning. It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of cases. It also demonstrates the use of the case method as a tool for assessment, supporting students’ own development of cases to showcase good practice in organisations. The final section of this book showcases some of the resources available, providing links and reviews of additional material that can support future case teaching and writing practice, including publication. The Case Study Companion is designed for lecturers using cases within their teaching across all management disciplines, as well as those training for Professional Development and Management Education qualifications. It will also be useful for postgraduate, MBA and Executive Education students wanting to make the most of case studies in their learning and assessments.
