Author: Richard D. Crisp
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 92

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Book Description

Author: Richard D. Crisp
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 0

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Book Description

Author: David J. Luck
Publisher:
ISBN: 9780135575611
Category :
Languages : en
Pages : 217

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Book Description

Author: Harper W. Boyd
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: Uhl
Publisher:
ISBN: 9780471895510
Category :
Languages : en
Pages :

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Book Description

Author: Daniel Nunan
Publisher: Pearson UK
ISBN: 1292308761
Category : Electronic books
Languages : en
Pages : 1658

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Book Description
"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--

Author: Churchill
Publisher: Arden Shakespeare
ISBN: 9780030238178
Category :
Languages : en
Pages : 674

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 144

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Author: Robert E. Stevens
Publisher:
ISBN:
Category :
Languages : en
Pages : 144

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Book Description

Author: Kristof Coussement
Publisher: Routledge
ISBN: 1351919725
Category : Business & Economics
Languages : en
Pages : 253

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Book Description
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SAS ® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -