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Author: A. Naga
Publisher: Vikas Publishing House
ISBN: 812594267X
Category : Business & Economics
Languages : en
Pages : 619
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Book Description
In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.
Author: A. Naga
Publisher: Vikas Publishing House
ISBN: 812594267X
Category : Business & Economics
Languages : en
Pages : 619
Get Book Here
Book Description
In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.
Author: Pooja Deshmukh
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 256
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Book Description
In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Author: Harish Bhat
Publisher: Penguin UK
ISBN: 8184758707
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.
Author: Anurag Lala
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Welcome to "The Campaign Chronicle," an exploration into the captivating world of advertising campaigns that have shaped the narrative of Indian consumerism. In these pages, we embark on a journey through the evolution of advertising, dissecting the strategies, creativity, and cultural nuances that define iconic campaigns. As the advertising landscape transforms from traditional print to the digital frontier, this book serves as a guide to understanding the psychological underpinnings of consumer choices, the role of storytelling, and the ethics governing this influential realm. Each chapter unveils a facet of advertising, from the emotional allure of campaigns to the impact of cultural sensitivity, celebrity endorsements, and the measurement metrics that define success. The heart of "The Campaign Chronicle" lies in its case studies, where we delve into the compelling narratives of brands like Amul, Cadbury, Flipkart, Maruti Suzuki, Jio, Pepsi, HDFC Bank, Dove, and Tata Motors. These stories are not just about products; they are about connections, emotions, and the art of persuasion. Beyond the narratives, this book invites you to reflect on the broader implications of advertising on society, culture, and our everyday lives. It is a celebration of creativity, innovation, and the ever-changing dynamics of an industry that continually reinvents itself. May this chronicle be both a source of knowledge and a tribute to the brilliance that advertising injects into our collective consciousness.
Author: Kung-Chung Liu
Publisher: Springer
ISBN: 9811004064
Category : Law
Languages : en
Pages : 230
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Book Description
This book examines the two most populous nations on earth – India and China – in an effort to demystify the interaction between intellectual property rights (IPR) regimes, innovation and economic growth by critically looking at the economic and legal realities. In addition, it analyzes the question of how innovation can best be transformed into IPR, and how IPR can best be exploited to encourage innovation. Comparing and contrasting these two giant nations can be highly beneficial as China and India were the two fastest-growing economies in the last three decades, and together their populations make up one third of the world’s total population; as such, exploring how to sustain their growth via innovation and commercialization of IPR could have a tremendous positive impact on global well-being. While a study of these two mega countries with such diverse dimensions and magnitudes can never be truly comprehensive, this joint effort by scholars from law, business management and economics disciplines that pursues an empirical approach makes a valuable contribution. Divided into three parts, the first offers an in-depth doctrinal and empirical analysis. The second part exclusively focuses on India, while the last is dedicated to China.
Author: Raj Kumar Sharma
Publisher: Raj Kumar Sharma
ISBN:
Category : Self-Help
Languages : en
Pages : 150
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Book Description
Life is full of surprises and learnings. It constantly challenges our old belief system and brings a new perspective in front of us. In any situation, we will have more than one way to react to the situation and if we give ourselves a little time then we can realize immediately which way is the more appropriate one. This book is based on small day-to-day events which occur in a common human beings’ life and how we can learn from these incidences to re-shape our way of conducting ourselves and to improve upon.
Author: Anurag Satpathy
Publisher: Emerald Group Publishing
ISBN: 1785604805
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain.
Author: Jameel Ahmed PhD
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Leadership is an elaborative term encompasses the ability of an individual to "lead", influence or guide other individuals at large. Inspired by the idea of writing book occurred after tracing the remarkable journey of fifteen prolific leaders and their path-breaking contributions to the world of business. These remarkable leaders discussed in this book are those who influenced me in my career. Thanks to them, I stand where I am now. The power of their “legacy” has helped change the world to rethink and rediscover the way conventional business was done. Although this book focuses on famous entrepreneurs, philanthropists, and tech-savvy personalities, but the main purpose for which I have written this book is to let you know that no matter what, you can grab your dream at any stage of your life. You can become the emperor of your own empire. Leaders will continue to “leverage” the power of their wisdom. This book is solely meant to motivate people to never give up. Know that you yourself are the one who picks yourself from the grounds. Unlock your potential to be a great leader by reading this book. Grab your copy now!
Author: Poornima M. Charantimath
Publisher: Pearson Education India
ISBN: 8131792447
Category : Executives
Languages : en
Pages : 690
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Book Description
The enlarged and revised second edition of Total Quality Management blends the fundamental principles and historical foundation of total quality with practical applications and examples. The coverage of high-performance practices and developments in the quality management arena enables students to develop a basic appreciation of quality management concepts while retaining their focus on the goal of continuous improvement.
Author: Ramanuj Majumdar
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9788120339637
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
