Task Complexity and Contingent Information Processing in the Case of Couple's Decision Making PDF Download
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Author: Chankon Kim
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 84
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Book Description
Author: Chankon Kim
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 84
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Book Description
Author: Majeed Khoury
Publisher:
ISBN:
Category :
Languages : en
Pages : 82
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Author: John W. Payne
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
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Author: Klaus Schöfer
Publisher: diplom.de
ISBN: 383244145X
Category : Business & Economics
Languages : en
Pages : 90
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Book Description
Inhaltsangabe:Abstract: The idea of understanding consumer behaviour as a sequential decision-making process is one that is common in marketing. The decision-making process itself is presented as a logical flow of activities, working from problem recognition to purchase to post-purchase evaluation. This decision-making process is affected by a number of other more complex influences. Some of these influences relate to the wider environment in which the decision is being made while others relate to the individual who makes the decision. In this context, .. [o]ne of the most widely accepted notions in consumer behavior is that word-of-mouth communication (hereafter WOM) plays an important role in shaping consumers' attitudes and behaviors. More specifically, WOM communications between consumers are a topic of interest in both the pre-purchase and post-purchase decision-making literature. Research into the diffusion of innovations has focused on modelling the role of WOM in product adoption at various stages of the diffusion process. WOM has also been studied as a mechanism through which consumers convey both informational and normative influences in the product evaluation. Finally, WOM has been identified as an important post-purchase complaining option. Although WOM plays an important role in consumer pre-purchase and post-purchase decision-making, research into this phenomenon has been fragmented. Importantly, relatively little attention has been directed at understanding key issues with respect to WOM recommendation sources and the factors that influence their use. The aim of the present work is to add to this small body of empirical research. The main part of this paper is divided into two chapters. Chapter 2, that follows an introduction to the work, is a theoretical one. It is a review of the literature on consumer decision-making and the individual and environmental influences on it. Emphasis is being placed on WOM communication and its role in understanding consumer behaviour. Chapter 3 focuses on the choice of WOM recommendation sources. Empirical research is presented which explores the influences on the choice over WOM recommendation sources. Finally, concluding remarks and recommendations for further research can be found in chapter 4. Inhaltsverzeichnis:Table of Contents: Chapter 1: Introduction1 Chapter 2: Literature Review3 2.1Consumer Decision-Making3 2.1.1The Decision-Making Process4 2.1.1.1Problem [...]
Author: Chankon Kim
Publisher:
ISBN:
Category : Decision making
Languages : en
Pages : 62
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Author: Anna Faust
Publisher: Springer Nature
ISBN: 3658351950
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
In this book, Anna Faust examines the effects of gamification as a non-monetary incentive scheme on motivation and performance. A primary concern of managerial accounting are systems and practices that increase motivation, effort, and performance. However, in the field of management accounting and management control, previous research has focused on the effects of monetary incentives at the expense of non-monetary incentives. Gamification, as a non-monetary incentive scheme, has received little to no attention so far in the field of management accounting and management control. To address this gap, the author conducts three studies to investigate the influence of gamification on motivation and performance. Overall, this book offers new insights into the complexity of gamification as an incentive scheme.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 588
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Author: Duangkamol Chartprasert
Publisher:
ISBN:
Category :
Languages : en
Pages : 320
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Book Description
Author: Mary Lynne Doherty
Publisher:
ISBN:
Category : Business relocation
Languages : en
Pages : 262
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Book Description
Author: Julie Ruth Brown
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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