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Author: Robert Boutilier
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
TARGETING FAMILIES: Marketing To & Through the New Family (ISBN 0-936889-22-5; 1993--$39.50) A new wave is rising in marketing, as America enters a family-oriented era. Marketers can profit by speaking to & through the broad spectrum of family relationships that will prevail well into the next century. Research shows that word-of-mouth product recommendations made from one family member to another are significantly more effective than those made between friends or colleagues. This book tells you how to get family members on your sales force & how to implement a "Full Family Marketing" approach that attracts youths, spouses, & seniors. Also from American Demographics Books: Titles listed are hard cover, but paper back is also available. THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9; 1993--$39.50), SEASON OF BUSINESS: The Marketer's Guide to Consumer Behavior (ISBN 0-936889-12-8; 1991--$34.95), SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (ISBN 0-936889-14-4; 1992--$39.95), BEYOND THE MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-x; 1991--$34.95) DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8; 1991--$39.95), CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990s (ISBN 0-936889-08-x; 1990--$34.95), THE INSIDER'S GUIDE TO DEMOGRAPHIC KNOW-HOW: How to Find, Analyze, & Use Information About Your Customers, 2nd edition (ISBN 0-936889-07-1; 1990--$49.95), HEALTH CARE CONSUMERS IN THE 1990s: A Handbook of Trends, Techniques, & Information Sources for Health Care Executives (ISBN 0-936889-18-7; 1993--$42.50). To order call 1-800-828-1133.
Author: Robert Boutilier
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
Get Book Here
Book Description
TARGETING FAMILIES: Marketing To & Through the New Family (ISBN 0-936889-22-5; 1993--$39.50) A new wave is rising in marketing, as America enters a family-oriented era. Marketers can profit by speaking to & through the broad spectrum of family relationships that will prevail well into the next century. Research shows that word-of-mouth product recommendations made from one family member to another are significantly more effective than those made between friends or colleagues. This book tells you how to get family members on your sales force & how to implement a "Full Family Marketing" approach that attracts youths, spouses, & seniors. Also from American Demographics Books: Titles listed are hard cover, but paper back is also available. THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9; 1993--$39.50), SEASON OF BUSINESS: The Marketer's Guide to Consumer Behavior (ISBN 0-936889-12-8; 1991--$34.95), SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (ISBN 0-936889-14-4; 1992--$39.95), BEYOND THE MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-x; 1991--$34.95) DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8; 1991--$39.95), CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990s (ISBN 0-936889-08-x; 1990--$34.95), THE INSIDER'S GUIDE TO DEMOGRAPHIC KNOW-HOW: How to Find, Analyze, & Use Information About Your Customers, 2nd edition (ISBN 0-936889-07-1; 1990--$49.95), HEALTH CARE CONSUMERS IN THE 1990s: A Handbook of Trends, Techniques, & Information Sources for Health Care Executives (ISBN 0-936889-18-7; 1993--$42.50). To order call 1-800-828-1133.
Author: Stephen Gavazzi
Publisher: Springer Science & Business Media
ISBN: 1441982469
Category : Psychology
Languages : en
Pages : 202
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Book Description
Despite their flocking to social networking sites in unprecedented numbers, research confirms that adolescents continue to be influenced primarily by their families rather than their peers and other social contexts. Consequently, the family unit remains a vital setting for understanding and intervening with youth. Synthesizing important findings from the literature on family science and such related fields as psychology, sociology, social work, and public health, Families with Adolescents focuses a unique panoramic lens on the study of adolescent development. This concise volume offers a clear blueprint for more consistently improved practice, emphasizing family process and structure instead of individual developmental stages. Its chapters deftly summarize the recent knowledge base across the mental health and social services disciplines, illustrating family concerns and theoretical perspectives coupled with real-world vignettes and making cogent use of family assessment measures. Featured topics include: Central concepts of family development, family systems, ecological, attachment, and social learning theories in relation to families with adolescents. Impact of the family on adolescent behavior, education, and mental health outcomes. Selected studies on parenting behaviors, conflict resolution, and other major aspects of families with adolescents. Application topics in family-based intervention and prevention programs. Integrating theory, research, and applications to create a “triple threat” model. Families with Adolescents is an essential resource for researchers and graduate students as well as mental health therapists in clinical child and developmental psychology, family studies, human development, sociology, social work, and education.
Author: Michelle Adato
Publisher: Intl Food Policy Res Inst
ISBN: 0896292010
Category : Social Science
Languages : en
Pages : 237
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Book Description
Author: Mihaela Robila
Publisher: Springer Science & Business Media
ISBN: 1461467713
Category : Social Science
Languages : en
Pages : 475
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Book Description
Family policy holds a particular status in the quest for a more equitable world as it intersects the rights of women, children, and workers. But despite local and global efforts and initiatives, the state of family policy in different areas of the world varies widely. Through a cross-section of countries on six continents, Family Policies Across the Globe offers the current state of the laws concerning family life, structure, and services, providing historical, cultural, and socioeconomic context. Lucidly written chapters analyze key aspects of family definition, marriage, child well-being, work/family balance, and family assistance, reviewing underlying social issues and controversies as they exist in each country. Details of challenges to implementation and methods of evaluating policy outcomes bring practical realities into sharp focus, and each chapter concludes with recommendations for improvement at the research, service, and governmental levels. The result is an important comparative look at how governments support families, and how societies perceive themselves as they evolve. Among the issues covered: Sierra Leone: toward sustainable family policies. Russia: folkways versus state-ways. Japan: policy responses to a declining population. Australia: reform, revolutions, and lingering effects. Canada: a patchwork policy. Colombia: a focus on policies for vulnerable families. Researchers , professors and graduate students in the fields of social policy, child and family studies, psychology, sociology, and social work will find in Family Policies Across the Globe a reference that will grow in importance as world events continue to develop.
Author: Barbara Maughan
Publisher: Taylor & Francis
ISBN: 1351941453
Category : Social Science
Languages : en
Pages : 413
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Book Description
This book sets out the current state of knowledge about what works in reducing impairments to children’s health and development. Little and Maughan’s book applies a high standard of proof and reproduces only the work of the leading intervention scientists from around the world. After discussing the real world challenges to more effective children’s services, the book goes on to cover policy and practice proven to change the lives of all children, and extends also to effective programmes targeted at children with specific disorders. Examples include changes in household income, early years support, moving families to less disadvantaged communities, improving parenting and using schools to better mental health. The benefits of evidence-based programmes are specified, as are the costs to society of not intervening. The evidence is used to make recommendations about getting effective policy and practice into routine use, and includes illustrations of successful applications of these ideas.
Author: Debra J. Rog
Publisher:
ISBN:
Category : Child welfare
Languages : en
Pages : 68
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Book Description
Author: Manasi Kumar
Publisher: Frontiers Media SA
ISBN: 2889665879
Category : Medical
Languages : en
Pages : 188
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Book Description
Author: Joseph Hanlon
Publisher: Kumarian Press
ISBN: 1565493907
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
* Argues strongly for overlooked approach to development by showing how the poor use money in ways that confound stereotypical notions of aid and handouts * Team authored by foremost scholars in the development field Amid all the complicated economic theories about the causes and solutions to poverty, one idea is so basic it seems radical: just give money to the poor. Despite its skeptics, researchers have found again and again that cash transfers given to significant portions of the population transform the lives of recipients. Countries from Mexico to South Africa to Indonesia are giving money directly to the poor and discovering that they use it wisely “ to send their children to school, to start a business and to feed their families. Directly challenging an aid industry that thrives on complexity and mystification, with highly paid consultants designing ever more complicated projects, Just Give Money to the Pooroffers the elegant southern alternative “ bypass governments and NGOs and let the poor decide how to use their money. Stressing that cash transfers are not charity or a safety net, the authors draw an outline of effective practices that work precisely because they are regular, guaranteed and fair. This book, the first to report on this quiet revolution in an accessible way, is essential reading for policymakers, students of international development and anyone yearning for an alternative to traditional poverty-alleviation methods.
Author: James Martin
Publisher: Bloomsbury Publishing USA
ISBN: 0313096317
Category : History
Languages : en
Pages : 303
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Book Description
Today, there are more military family members than there are total uniformed service members. Sixty percent of the military are married, including more than eighty percent of all career-status personnel, and many have small children. They come from diverse racial and ethnic backgrounds, and they represent a wide variety of family types, including single parents, dual career military couples, and families with eldercare responsibilities. In an effort to cut costs, many of the services utilized by military families are being privatized or outsourced to civilian service providers. This guide is designed to benefit anyone who provides services to these families, particularly those who may have little or no prior knowledge of the unique nature of military families and military family life. This book contains research-based information about the unique needs of military families across various duty-related conditions, as well as within the context of military career demands. Its multi-service focus addresses the provision of human services in both peace and wartime. Topics include military spouse employment, retirement issues, family support during deployments, the New Parent Support Program, and the experiences of adult children of military parents. The authors encourage an understanding of military community-based programs and services, and they offer the reader numerous resources for collaboration with the military community.
Author: Heike A. Schänzel
Publisher: Channel View Publications
ISBN: 1845413296
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
The family remains at the emotional heart of society, and makes up a significant proportion of the tourism market. However, the concept of family has changed over the decades and there are now different types of families that have their own unique attributes and needs. Families may have one parent or two, who may or may not be of different genders. This cutting-edge book constructs a multidisciplinary perspective on family tourism by discussing various types of families; how parents and children influence travel behaviours now and in the future and how family holidays may also be linked to stress. Family Tourism: Multidisciplinary Perspectives provides a compilation of issues from academic writers around the globe, to provide a range of perspectives linked by a common theme of family tourism with a futures perspective.
