Taking action to protect children from the harmful impact of food marketing

Taking action to protect children from the harmful impact of food marketing PDF Author: World Health Organization
Publisher: World Health Organization
ISBN: 9240047514
Category : Medical
Languages : en
Pages : 76

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Taking action to protect children from the harmful impact of food marketing

Taking action to protect children from the harmful impact of food marketing PDF Author: World Health Organization
Publisher: World Health Organization
ISBN: 9240047514
Category : Medical
Languages : en
Pages : 76

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Book Description


Taking Action to Protect Children from the Harmful Impact of Food Marketing: a Child Rights-Based Approach

Taking Action to Protect Children from the Harmful Impact of Food Marketing: a Child Rights-Based Approach PDF Author:
Publisher:
ISBN: 9789280654592
Category :
Languages : en
Pages : 0

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Policies to protect children from the harmful impact of food marketing

Policies to protect children from the harmful impact of food marketing PDF Author: World Health Organization
Publisher: World Health Organization
ISBN: 9240075410
Category : Medical
Languages : en
Pages : 88

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Book Description
Children continue to be exposed to powerful food marketing in settings where they gather (e.g. schools, sports clubs), during children’s typical television viewing times or on children’s television channels, on digital spaces popular with young people, and in magazines targeting children and adolescents. Such food marketing predominantly promotes foods that are high in saturated fatty acids, trans-fatty acids, free sugars and/or sodium (HFSS), and uses a wide variety of marketing strategies that are likely to appeal to children, including celebrity/sports endorsements, promotional characters, product claims, promotion, gifts/incentives, tie-ins, competitions and games. Food marketing has a harmful impact on children’s food choice and their dietary intake. It affects their purchase requests to adults for marketed foods and influences the development of children’s norms about food consumption. This WHO guideline provides Member States with recommendations and implementation considerations on policies to protect all children from the harmful impact of food marketing, based on evidence specific to children and to the context of food marketing.

Protecting children from the harmful impact of food marketing

Protecting children from the harmful impact of food marketing PDF Author:
Publisher: World Health Organization
ISBN: 9240051341
Category : Medical
Languages : en
Pages : 14

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Healthier food and healthier food environments at sports events

Healthier food and healthier food environments at sports events PDF Author: World Health Organization
Publisher: World Health Organization
ISBN: 9240075437
Category : Medical
Languages : en
Pages : 77

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Book Description
Healthy,safeandsustainabledietsareimportantforbothhumanandplanetaryhealth,andsportsevents ought to be an ideal setting to model and promote healthy eating as part of a healthy lifestyle. Yet, even with the best of intentions, foods and beverages high in fats, sugars or salt are typically abundant in and aroundstadiaduringlargeandsmallsportsevents,oftenconsumedinexcessbyfansonmatchdays,and are also frequently associated with sports-related marketing and sponsorships. The foods and beverages consumed at sports events contribute little to an individual’s overall diet, butthe total number of meals, snacks and beverages sold can be substantial. Providing a variety of healthy, delicious and easy-to-consume food while providing fewer options and smaller portions of unhealthy options within these environments can contribute to health, wellness and the prevention of diet-related noncommunicable disease. Likewise, the high visibility of sports mega-events, in particular, offers valuable opportunities for potentially larger impact reaching billions of fans worldwide, creating positive perceptions of healthier foods and beverages at the stadia and beyond. This document - intended for use by sports events organizers - proposes five actions to achieve healthier food and healthier food environments, and suggests related activities that can happen during the planning, operational and post-event phases of sports events. It may also be used by governments, local authoritiesandsportsstadiamanagerstocreateahealthypublicfoodprocurementandservicepolicyfor sport settings more generally.

Implementing policies to restrict food marketing

Implementing policies to restrict food marketing PDF Author:
Publisher: World Health Organization
ISBN: 9240035044
Category : Medical
Languages : en
Pages : 66

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Book Description
Consumers are exposed to powerful and prevalent food marketing in their food environment. Such marketing is predominantly of foods and non-alcoholic beverages that undermine healthy diets and negatively shapes food preferences and values. To address this challenge, and to support Member States in implementing policy measures, as recommended by the Framework for Action from the 2014 Second International Conference on Nutrition, the World Health Organization (WHO) is in the process of developing evidence-informed policy guidelines on the food environment, including on policies to protect children from the harmful impact of food marketing. This review on contextual factors to be considered in the implementation of policies to restrict food marketing was prepared as part of the required process for WHO guideline development.

Food Marketing to Children and Youth

Food Marketing to Children and Youth PDF Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309097134
Category : Medical
Languages : en
Pages : 537

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Book Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Children's Rights and Food Marketing

Children's Rights and Food Marketing PDF Author: Katharina Ó Cathaoir
Publisher:
ISBN: 9781839702860
Category : Children's rights
Languages : en
Pages : 0

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Book Description
"This book provides a thorough account of states' obligations to prevent childhood obesity under the Convention on the Rights of the Child, focusing on restricting unhealthy food marketing to children. It argues that while political momentum is sluggish and stilted, children's rights provide a compelling basis for action. This is important because unhealthy food marketing is a transnational concern that no one state can effectively regulate alone. Furthermore, the book fills gaps in research on socioeconomic rights by offering an analysis of states' obligations under the rights to health and nutrition in relation to non-communicable disease prevention in high-income states. It zeroes in on provisions of the Convention on the Rights of the Child (CRC), allowing for a detailed analysis of the Convention as a whole. The book avoids a myopic focus, examining state obligations in the context of conflicting and complementary international duties including international health law, the European Convention on Human Rights, European Union law and international trade law. Children's Rights and Food Marketing focuses on the CRC as it binds all states parties to a basic framework, which, if fully implemented, provides children in developed and developing countries with entitlements to universal standards. The Convention adds legal and moral accountability to states' public health duties. Furthermore, children's rights not only impose obligations to regulate, but also obligations to do so in a manner that fully respects children's rights, namely by respecting the best interests and views of children. Besides analysing state obligations, the book presents a blueprint for what a child rights approach to regulating unhealthy food marketing could look like. It focuses on the restriction of unhealthy food marketing in the European Union, spanning consumer protection, media law and data protection law. Current law is evaluated using the WHO recommendations and children's rights. The extent to which children's rights principles are reflected in the texts of the rules and the manner in which complaints are handled are considered. To allow for a detailed analysis, complaints from the EU Pledge and Irish bodies are included. Ireland is an interesting case study as regulations are some of the most stringent in the EU. The state is also home to many of the world's leading technology companies, and thereby its laws have a wide reach. This book is of interest to academics, practitioners and organisations working in the field of public health law and children's rights."--

Children's Television Standards

Children's Television Standards PDF Author:
Publisher:
ISBN: 9780642226525
Category :
Languages : en
Pages : 0

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Challenges and Opportunities for Change in Food Marketing to Children and Youth

Challenges and Opportunities for Change in Food Marketing to Children and Youth PDF Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309269563
Category : Medical
Languages : en
Pages : 87

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Book Description
The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."