Tácticas de "guerrilla marketing" PDF Download
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Author: Jay Conrad Levinson
Publisher:
ISBN: 9788401361180
Category : Advertising
Languages : es
Pages : 199
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Book Description
Author: Jay Conrad Levinson
Publisher:
ISBN: 9788401361180
Category : Advertising
Languages : es
Pages : 199
Get Book Here
Book Description
Author: Gonzalo Brujó
Publisher: Editorial Almuzara
ISBN: 8483563800
Category : Business & Economics
Languages : en
Pages : 478
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Book Description
Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1614483094
Category : Business & Economics
Languages : es
Pages : 377
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Book Description
The Spanish edition of the bestselling book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. When Guerrilla Marketing was first published in 1983, Jay Levinson was considered a pioneer with his unique “take no prisoners” approach to marketing, oriented to owners of small- and medium-sized companies. Almost twenty years & 1,000,000 copies later, Guerrilla Marketing is now considered the Marketing Bible and the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today’s marketers, this completely revised and expanded edition (Spanish version), identifies the following: The fastest-growing markets for the twenty-first century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors and those who do business on the telephone. Up-to-date information on the Internet and other technologies that help the guerrilla entrepreneur choose the proper business and make it grow. Management lessons for the entrepreneur in the twenty-first century.
Author: Jay Conrad Levinson
Publisher:
ISBN: 9789580409946
Category : Advertising
Languages : es
Pages : 189
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Book Description
Author: Jonathan Margolis
Publisher: John Wiley & Sons
ISBN: 0470289678
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
'Guerrilla Marketing For Dummies' provides organisations with cutting-edge solutions that achieve maximum results from minimal resources.
Author: Mike Lydon
Publisher: Island Press
ISBN: 1610915267
Category : Architecture
Languages : en
Pages : 256
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Book Description
Begins with an in-depth history of the Tactical Urbanism movement and its place among other social, political, and urban planning trends. With a detailed set of case studies that demonstrate the breadth and scalability of tactical urbanism interventions, this book provides a detailed toolkit for conceiving, planning, and carrying out projects.
Author: Jay Conrad Levinson
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Ready! Aim! Hired! ""This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself.""--Richard N. Bolles, author, What Color Is Your Parachute? ""I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, han.
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395700136
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Marketing strategy for maximum return, for large & small businesses.
Author: Hans Günter Brauch
Publisher: Springer Science & Business Media
ISBN: 364217776X
Category : Science
Languages : en
Pages : 1816
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Book Description
Coping with Global Environmental Change, Disasters and Security - Threats, Challenges, Vulnerabilities and Risks reviews conceptual debates and case studies focusing on disasters and security threats, challenges, vulnerabilities and risks in Europe, the Mediterranean and other regions. It discusses social science concepts of vulnerability and risks, global, regional and national security challenges, global warming, floods, desertification and drought as environmental security challenges, water and food security challenges and vulnerabilities, vulnerability mapping of environmental security challenges and risks, contributions of remote sensing to the recognition of security risks, mainstreaming early warning of conflicts and hazards and provides conceptual and policy conclusions.
Author: Wided Batat
Publisher: Routledge
ISBN: 1351867350
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty? In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic. Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. In this book, Professor Batat combines theory and practice and gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es of the new experiential marketing mix, and the challenges for the future.
