Symbolic Values of Foreign Language Use PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Symbolic Values of Foreign Language Use PDF full book. Access full book title Symbolic Values of Foreign Language Use by Harald Haarmann. Download full books in PDF and EPUB format.
Author: Harald Haarmann
Publisher: Walter de Gruyter
ISBN: 3110868393
Category : Language Arts & Disciplines
Languages : en
Pages : 309
Get Book Here
Book Description
CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.
Author: Harald Haarmann
Publisher: Walter de Gruyter
ISBN: 3110868393
Category : Language Arts & Disciplines
Languages : en
Pages : 309
Get Book Here
Book Description
CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.
Author: Ulrich Ammon
Publisher: Walter de Gruyter
ISBN: 3110860252
Category : Language Arts & Disciplines
Languages : en
Pages : 680
Get Book Here
Book Description
Author: Epure, Manuela
Publisher: IGI Global
ISBN: 1522557792
Category : Business & Economics
Languages : en
Pages : 359
Get Book Here
Book Description
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author: Jos Hornikx
Publisher: Springer Nature
ISBN: 3030316912
Category : Language Arts & Disciplines
Languages : en
Pages : 263
Get Book Here
Book Description
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Author: Martin K.J. Waiguny
Publisher: Springer Nature
ISBN: 3658322012
Category : Business & Economics
Languages : en
Pages : 349
Get Book Here
Book Description
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Author: Rebecca Suter
Publisher: BRILL
ISBN: 1684174716
Category : Literary Criticism
Languages : en
Pages : 261
Get Book Here
Book Description
"Murakami Haruki is perhaps the best-known and most widely translated Japanese author of his generation. Despite Murakami’s critical and commercial success, particularly in the United States, his role as a mediator between Japanese and American literature and culture is seldom discussed. Bringing a comparative perspective to the study of Murakami’s fiction, Rebecca Suter complicates our understanding of the author’s oeuvre and highlights his contributions not only as a popular writer but also as a cultural critic on both sides of the Pacific. Suter concentrates on Murakami’s short stories—less known in the West but equally worthy of critical attention—as sites of some of the author’s bolder experiments in manipulating literary (and everyday) language, honing cross-cultural allusions, and crafting metafictional techniques. This study scrutinizes Murakami’s fictional worlds and their extraliterary contexts through a range of discursive lenses: modernity and postmodernity, universalism and particularism, imperialism and nationalism, Orientalism and globalization. By casting new light on the style and substance of Murakami’s prose, Suter situates the author and his works within the sphere of contemporary Japanese literature and finds him a prominent place within the broader sweep of the global literary scene."
Author: Haru Yamada
Publisher: Why Americans and Japanese Mis
ISBN: 9780195154856
Category : Business & Economics
Languages : en
Pages : 194
Get Book Here
Book Description
In a lucid and insightful discussion, Yamada outlines the basic differences between Japanese and American English and analyzes a number of real-life business and social interactions in which these differences led to miscommunication. By understanding how and why each culture speaks in the way that it does, Yamada argues, we can learn to avoid frustrating and damaging failures of communication.
Author: Ozo-mekuri Ndimele
Publisher: African Books Collective
ISBN: 9785431193
Category : Language Arts & Disciplines
Languages : en
Pages : 1129
Get Book Here
Book Description
The papers here were selected from presentations made at the 24th Annual Conference of the Linguistic Association of Nigeria (LAN) which held at Bayero University Kano. The book contains seventy-seven (77) papers addressing various issues in linguistics, literature and cultures in Nigeria. The book is organized into four sections, as follows: Section One Language and Society; Section Two Applied Linguistics; Section Three Literature, Culture, Stylistics and Gender Studies and Section Four Formal Linguistics.
Author: Larry Javier Ambion, PhD
Publisher: Sadiri Publishing
ISBN: 9719692642
Category : Education
Languages : en
Pages : 117
Get Book Here
Book Description
This compilation of several research papers is an important material for those who wish to conduct papers about the English language and literature. The volume contains ten papers about discussions on speech and articulations, phonetics, English language roles in the linguistic landscapes, as well as some Asian fiction and gay language. I have been particularly fortunate to produce and present these papers internationally because of the grants given to me by several offices and institutions. This is my way of sharing these blessings I have received with my students who in turn will be writing their research papers.
Author: Ulrich Ammon
Publisher: Walter de Gruyter
ISBN: 3110869489
Category : Language Arts & Disciplines
Languages : en
Pages : 493
Get Book Here
Book Description
CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.
