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Author: Louise Barnett
Publisher: Oxford University Press
ISBN: 0195188667
Category : Literary Criticism
Languages : en
Pages : 238
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Book Description
Building upon recent research on the history of women, this book examines Swift, both as a man and writer, in terms of women: woman as intimates, acquaintances, subjects of satire, and those who have written about him. It also explores the subject of misogyny in Swift's writings.
Author: Louise Barnett
Publisher: Oxford University Press
ISBN: 0195188667
Category : Literary Criticism
Languages : en
Pages : 238
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Book Description
Building upon recent research on the history of women, this book examines Swift, both as a man and writer, in terms of women: woman as intimates, acquaintances, subjects of satire, and those who have written about him. It also explores the subject of misogyny in Swift's writings.
Author: Louis Franklin Swift
Publisher:
ISBN:
Category : Meat industry and trade
Languages : en
Pages : 268
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Book Description
Author: David Baker
Publisher: W. W. Norton & Company
ISBN: 0393652777
Category : Poetry
Languages : en
Pages : 213
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Book Description
“Rich in observation, imagination and memory.” —New York Times Book Review Gathering poems from eight collections along with a stunning suite of new poems, David Baker showcases the evolution of his distinct eco-poetic conscience, his mastery of forms both erotic and elegiac, and his keen eye for the shifting landscapes of passion, heartbreak, and renewal.
Author: Sean D. Moore
Publisher: JHU Press
ISBN: 0801899249
Category : Literary Criticism
Languages : en
Pages : 286
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Book Description
Winner, 2010 Donald Murphy Prize for a Distinguished First Book, American Conference on Irish Studies Renowned as one of the most brilliant satirists ever, Jonathan Swift has long fascinated Hibernophiles beyond the shores of the Emerald Isle. Sean Moore's examination of Swift's writings and the economics behind the distribution of his work elucidates the humorist's crucial role in developing a renewed sense of nationalism among the Irish during the eighteenth century. Taking Swift's Irish satires, such as A Modest Proposal and the Drapier's Letters, as examples of anticolonial discourse, Moore unpacks the author's carefully considered published words and his deliberate drive to liberate the Dublin publishing industry from England's shadow to argue that the writer was doing nothing less than creating a national print media. He points to the actions of Anglo-Irish colonial subjects at the outset of Britain's financial revolution; inspired by Swift's dream of a sovereign Ireland, these men and women harnessed the printing press to disseminate ideas of cultural autonomy and defend the country's economic rights. Doing so, Moore contends, imbued the island with a sense of Irishness that led to a feeling of independence from England and ultimately gave the Irish a surprising degree of financial autonomy. Applying postcolonial, new economic, and book history approaches to eighteenth-century studies, Swift, the Book, and the Irish Financial Revolution effectively links the era's critiques of empire to the financial and legal motives for decolonization. Scholars of colonialism, postcolonialism, Irish studies, Atlantic studies, Swift, and the history of the book will find Moore's eye-opening arguments original and compelling.
Author: John Stubbs
Publisher: W. W. Norton & Company
ISBN: 0393634159
Category : Biography & Autobiography
Languages : en
Pages : 840
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Book Description
A rich and riveting portrait of the man behind Gulliver’s Travels, by a “vivid, ardent, and engaging” (New York Times Book Review) author. One of Europe’s most important literary figures, Jonathan Swift was also an inspired humorist, a beloved companion, and a conscientious Anglican minister—as well as a hoaxer and a teller of tales. His anger against abuses of power would produce the most famous satires of the English language: Gulliver’s Travels as well as the Drapier Papers and the unparalleled Modest Proposal, in which he imagined the poor of Ireland farming their infants for the tables of wealthy colonists. John Stubbs’s biography captures the dirt and beauty of a world that Swift both scorned and sought to amend. It follows Swift through his many battles, for and against authority, and in his many contradictions, as a priest who sought to uphold the dogma of his church; as a man who was quite prepared to defy convention, not least in his unshakable attachment to an unmarried woman, his “Stella”; and as a writer whose vision showed that no single creed holds all the answers. Impeccably researched and beautifully told, in Jonathan Swift Stubbs has found the perfect subject for this masterfully told biography of a reluctant rebel—a voice of withering disenchantment unrivaled in English.
Author: New York State Agricultural Experiment Station
Publisher:
ISBN:
Category :
Languages : en
Pages : 1260
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Book Description
Author: Ronald S. Swift
Publisher: Prentice Hall Professional
ISBN: 9780130889843
Category : Business & Economics
Languages : en
Pages : 524
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Book Description
Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the right price, at the right time, through the right channel, to satisfy the customer's need or desire. Information Technology—in the form of sophisticated databases fed by electronic commerce, point-of-sale devices, ATMs, and other customer touch points—is changing the roles of marketing and managing customers. Information and knowledge bases abound and are being leveraged to drive new profitability and manage changing relationships with customers. The creation of knowledge bases, sometimes called data warehouses or Info-Structures, provides profitable opportunities for business managers to define and analyze their customers' behavior to develop and better manage short- and long-term relationships. Relationship Technology will become the new norm for the use of information and customer knowledge bases to forge more meaningful relationships. This will be accomplished through advanced technology, processes centered on the customers and channels, as well as methodologies and software combined to affect the behaviors of organizations (internally) and their customers/channels (externally). We are quickly moving from Information Technology to Relationship Technology. The positive effect will be astounding and highly profitable for those that also foster CRM. At the turn of the century, merchants and bankers knew their customers; they lived in the same neighborhoods and understood the individual shopping and banking needs of each of their customers. They practiced the purest form of Customer Relationship Management (CRM). With mass merchandising and franchising, customer relationships became distant. As the new millennium begins, companies are beginning to leverage IT to return to the CRM principles of the neighborhood store and bank. The customer should be the primary focus for most organizations. Yet customer information in a form suitable for marketing or management purposes either is not available, or becomes available long after a market opportunity passes, therefore CRM opportunities are lost. Understanding customers today is accomplished by maintaining and acting on historical and very detailed data, obtained from numerous computing and point-of-contact devices. The data is merged, enriched, and transformed into meaningful information in a specialized database. In a world of powerful computers, personal software applications, and easy-to-use analytical end-user software tools, managers have the power to segment and directly address marketing opportunities through well managed processes and marketing strategies. This book is written for business executives and managers interested in gaining advantage by using advanced customer information and marketing process techniques. Managers charged with managing and enhancing relationships with their customers will find this book a profitable guide for many years. Many of today's managers are also charged with cutting the cost of sales to increase profitability. All managers need to identify and focus on those customers who are the most profitable, while, possibly, withdrawing from supporting customers who are unprofitable. The goal of this book is to help you: identify actions to categorize and address your customers much more effectively through the use of information and technology, define the benefits of knowing customers more intimately, and show how you can use information to increase turnover/revenues, satisfaction, and profitability. The level of detailed information that companies can build about a single customer now enables them to market through knowledge-based relationships. By defining processes and providing activities, this book will accelerate your CRM "learning curve," and provide an effective framework that will enable your organization to tap into the best practices and experiences of CRM-driven companies (in Chapter 14). In Chapter 6, you will have the opportunity to learn how to (in less than 100 days) start or advance, your customer database or data warehouse environment. This book also provides a wider managerial perspective on the implications of obtaining better information about the whole business. The customer-centric knowledge-based info-structure changes the way that companies do business, and it is likely to alter the structure of the organization, the way it is staffed, and, even, how its management and employees behave. Organizational changes affect the way the marketing department works and the way that it is perceived within the organization. Effective communications with prospects, customers, alliance partners, competitors, the media, and through individualized feedback mechanisms creates a whole new image for marketing and new opportunities for marketing successes. Chapter 14 provides examples of companies that have transformed their marketing principles into CRM practices and are engaging more and more customers in long-term satisfaction and higher per-customer profitability. In the title of this book and throughout its pages I have used the phrase "Relationship Technologies" to describe the increasingly sophisticated data warehousing and business intelligence technologies that are helping companies create lasting customer relationships, therefore improving business performance. I want to acknowledge that this phrase was created and protected by NCR Corporation and I use this trademark throughout this book with the company's permission. Special thanks and credit for developing the Relationship Technologies concept goes to Dr. Stephen Emmott of NCR's acclaimed Knowledge Lab in London. As time marches on, there is an ever-increasing velocity with which we communicate, interact, position, and involve our selves and our customers in relationships. To increase your Return on Investment (ROI), the right information and relationship technologies are critical for effective Customer Relationship Management. It is now possible to: know who your customers are and who your best customers are stimulate what they buy or know what they won't buy time when and how they buy learn customers' preferences and make them loyal customers define characteristics that make up a great/profitable customer model channels are best to address a customer's needs predict what they may or will buy in the future keep your best customers for many years This book features many companies using CRM, decision-support, marketing databases, and data-warehousing techniques to achieve a positive ROI, using customer-centric knowledge-bases. Success begins with understanding the scope and processes involved in true CRM and then initiating appropriate actions to create and move forward into the future. Walking the talk differentiates the perennial ongoing winners. Reinvestment in success generates growth and opportunity. Success is in our ability to learn from the past, adopt new ideas and actions in the present, and to challenge the future. Respectfully, Ronald S. Swift Dallas, Texas June 2000
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1030
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Book Description
Author:
Publisher:
ISBN:
Category : Geology
Languages : en
Pages : 410
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Book Description
Author: C. W. Cooke
Publisher: Bluewater Productions
ISBN: 1450708811
Category : Comics & Graphic Novels
Languages : en
Pages : 26
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Book Description
Meet Zesty Tastee, flamboyant gay playboy and heir to the Tastee Corporationfortune. That's what the world knows of him, but Zesty is also Magpie, thecorporate saboteur who fights against his father's corrupt business practices.Zesty's evil tycoon dad is out to destroy an entire rainforest, and he's joinedup with a mysterious sect of ninjas to help keep 'Magpie' from interfering.Prince Ander is the sect agent on the case and Zesty has love at first sight forthis dreamy ninja master. Zesty can't understand why anyone as noble as Princewould ever work with his father. His mission is to find out the secret of therain forest, and win Prince's heart in the process!
