Marketing for Sustainable Tourism PDF Download
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Author: Xavier Font
Publisher: Routledge
ISBN: 1351361317
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Author: Xavier Font
Publisher: Routledge
ISBN: 1351361317
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Author: S. Syngellakis
Publisher: WIT Press
ISBN: 1784664618
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
The tenth volume from the successful international conference series on sustainable tourism. Tourism is an important component of development, not only in economic terms but also for knowledge and human welfare. Today, tourism is an activity accessible to a growing number of people. The phenomenon has many more advantages than disadvantages. New forms of economic development and increasing wealth of human societies depend on tourism. Human welfare has physiological and psychological elements, which tourism promotes, both because of the enjoyment of knowing new territories and increasing contacts with near or far away societies and cultures. The tourism industry has nevertheless given rise to some serious concerns, including social costs and ecological impacts. Many ancient local cultures have practically lost their identity. Their societies have orientated their economy only to this industry. Both the natural and cultural – rural or urban – landscapes have also paid a high price for certain forms of tourism. These problems will persist if the economic benefit is the only target, leading to economic gains that eventually become ruinous. It is also important to consider that visitors nowadays are increasingly demanding in cultural and environmental terms. The research papers included in this book focus on finding ways to protect the natural and cultural landscape through the development of new solutions that minimise the adverse effects of tourism.
Author: Anukrati Sharma
Publisher: CRC Press
ISBN: 0429674775
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.
Author: Stephen F. McCool
Publisher: CABI
ISBN: 1845934717
Category : Travel
Languages : en
Pages : 308
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Book Description
Sustainable development is the single most important consideration for those working in the tourism industry. Presenting a discussion by leading contributors on the impacts of tourism on local culture and the environment, this new edition moves forward the debates in sustainable tourism, covering new locations, concepts and perspectives, and new case studies providing a global outlook for a universal issue. --From publisher's description.
Author: Megan Epler Wood
Publisher: Taylor & Francis
ISBN: 1315439794
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Sustainable Tourism in the 21st Century provides students, professionals and policy makers with a global overview of the growth of the tourism industry, its impacts, supply chains, environmental management techniques, and research requirements. It provides input on how policy makers should approach the tourism industry in future in the fields of environment, business, governmental policy, and sustainable development.
Author: Anna Spenceley
Publisher: Edward Elgar Publishing
ISBN: 1839100893
Category : Business & Economics
Languages : en
Pages : 552
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Book Description
Offering how-to tools and step-by-step guidance, this practical Handbook combines academic insight with extensive professional experience to outline best practice in undertaking environmental, socio-cultural and economic assessments that establish the feasibility of new tourism ventures and ascertains their impact over time.
Author: Lynda-ann Blanchard
Publisher: Routledge
ISBN: 1135939667
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Peace through tourism refers to a body of analysis which suggests tourism may contribute to cross-cultural understanding, tolerance and even peace between communities and nations. What has been largely missing to date is a sustained critique of the potential and capacities of tourism to foster global peace. This timely volume fills this void, by providing a critical look at tourism in order to ascertain its potential as a social force to promote human rights, justice and peace. It presents an alternative characterisation of the possibilities for peace through tourism: embedding an understanding of the phenomenon in a deep grounding in multi-disciplinary perspectives and envisioning tourism in the context of human rights, social justice and ecological integrity. Such an approach engages the ambivalence and dichotomy of views held on peace tourism by relying on a pedagogy of peace. It integrates a range of perspectives from scholars from many disciplinary backgrounds, non-governmental organisations (NGOs), tourism industry operators and community, all united by an interest in critical approaches to understanding peace through tourism. Additionally diverse geo-political contexts are represented in this book from the USA, India, Japan, Israel, Palestine, Kenya, the Koreas, Indonesia, East Timor and Indigenous Australia. Written by leading academics, this groundbreaking book will provide students, researchers and academics a sustained critique of the potential and capacities of tourism to foster global peace.
Author: Margaret Ann MacLean
Publisher:
ISBN: 9781773614359
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In the 21st century, firms are increasingly being challenged to get involved in the sustainable development initiatives. This is because the world has woken up to the reality that the survival of the human race depends on our ability to conserve and preserve our environmental resources. The hospitality and tourism sector is both a victim and a perpetrator of the problem. In particular mass tourism and a failure to create appropriate facilities have led to the depletion of resources. The attitudes and behaviors of the stakeholders are also retrogressive in the sustainability course. At the same time, the actions taken by people in other sectors are likely to cause harm to other industries. Therefore amicable solutions must be found. Adoption of environmental management functions such as planning, coordination, control and directing of resources is likely to assist firms, nongovernmental organizations, and consumers in the hospitality and tourism industry to achieve sustainability goals. This cannot be achieved if the environmental issues in the contemporary world are not fully defined. Indeed, it is by comprehending the impact of issues such as climate change that sustainability goals can be developed. This book covers a range of issues that must be addressed to achieve sustainable hospitality and tourism management. It starts by highlighting the current environmental issues and possible solutions. Information on sustainable food systems, green building designs, waste management, certification, eco-labeling, and sustainable travel is then discussed. Finally, strategies for training employees on how to better understand and introduce sustainability are discussed. Case studies are included to demonstrate that sustainable development is achievable. This book demonstrates that everyone must take responsibility for making the necessary changes in dealing with the negative impact of climate change. Accordingly, the detail of the role of the consumer in the tourism sector is included, for instance, opting for green products and services when traveling is one of the recommendations made. The government's position regarding creating a mandate for sustainable tourism including policies and incentives is also addressed. Firms in this sector will also find information on corporate social responsibility measures and initiatives that could transform society. The book further suggests that other then playing individual or specific roles, the element of collaboration and partnerships amongst the governmental agencies, nongovernmental organizations, and consumers in achieving sustainable development is critical. After reading this book, firms and individuals will have been challenged enough to become agents of change in the society. From the students to managers, policymakers, and researchers, this book is relevant. Constructive feedback and criticism are welcome. Book jacket.
Author: David A. Fennell
Publisher: Channel View Publications
ISBN: 1845417682
Category : Science
Languages : en
Pages : 415
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Book Description
This new textbook provides a comprehensive overview of sustainable tourism framed around the UN’s sustainable development goals. It examines the origins and dimensions of sustainable tourism and offers a detailed account of sustainable initiatives and management across destinations, the tourism industry, public sector and leading agencies. The book explores the principal values and priorities in sustainable development through a better understanding of values, ethics and human nature. It covers a broad range of studies from an array of disciplinary perspectives and includes learning objectives, discussion questions and international case studies throughout. It is an important text for students and researchers in tourism and sustainability.
Author: F. D. Pineda
Publisher: WIT Press
ISBN: 1845645944
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
Tourism has become a major international industry, with many countries all over the world relying on the income it produces. Its economic advantages as a major source of finance and employment leads to its active promotion by governments and other institutions, independent of the consequences on the environment, ecology and social structure of affected regions.Conference topics include the following; Tourism strategies; Tourism as a tool of development; Emergent strategies for tourism development; Environmental issues; Climate change and effects of natural hazards in tourism; Tourism and protected areas; Art, architecture and culture; Rural tourism; Modelling; Community involvement; Tourism and the built environment; Renovation of mature destinations; heritage tourism; medical tourism.Sustainable Tourism 2012 will adopt a multi-disciplinary approach and will aim specifically to foster greater understanding and collaboration between scientists and social science experts, practitioners and policy makers. It will take a broad view of this sophisticated and complex industry, and will examine the practice of sustainable tourism from global travel trends through to destination and site management. Innovative solutions, including those involving ecological tourism are particularly welcome, as well as cultural initiatives that will lead to better approaches to tourism with the objective of preserving the diversity of our planet.
