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Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021374
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing". This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place. In his book, the author explains that renovation, not innovation, is the key to success as it leads to an emphasis on organic growth rather than endlessly attempting to start new revenue streams. This summary will teach you to try renovating first, and if you do you're sure to be surprised to discover just how much potential growth you’re leaving on the table unexploited. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Renovate Before You Innovate" and build your future success from what you already have.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021374
Category : Business & Economics
Languages : en
Pages : 44
Get Book Here
Book Description
The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing". This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place. In his book, the author explains that renovation, not innovation, is the key to success as it leads to an emphasis on organic growth rather than endlessly attempting to start new revenue streams. This summary will teach you to try renovating first, and if you do you're sure to be surprised to discover just how much potential growth you’re leaving on the table unexploited. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Renovate Before You Innovate" and build your future success from what you already have.
Author: Sergio Zyman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.So what’s the alternative? Zyman now preaches the power of renovation, not innovation. Recapture the essence of your existing brands, products, and core competencies, and do more of the things that made you great in the first place. For instance, Coca- Cola’s essence was about authenticity, continuity, and stability, and New Coke undermined all three qualities. It seems obvious in retrospect, yet too many managers are so impressed by innovation that they approve ideas no one will buy, such as premoistened toilet paper or smokeless cigarettes.With Renovate Before You Innovate, Zyman explains the tools managers need to revitalize their marketing strategies and improve their growth rates. This book will challenge the conventional business wisdom and help companies make smarter decisions.
Author: Chris Murray
Publisher: Penguin
ISBN: 1440627096
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com
Author: Dany Jacobs
Publisher: Routledge
ISBN: 1134747691
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.
Author: Duo Dickinson
Publisher: Taunton Press
ISBN: 9781600853647
Category : Architecture
Languages : en
Pages : 0
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Book Description
In this timely book, maverick architect-author Dickinson offers hope on how to get a better home from an existing house. He shares his passion for saving money without sacrificing good design and offers up cost-saving options and smart solutions to make older homes better fit today's lifestyles.
Author: Doug Hall
Publisher: Clerisy Press
ISBN: 1578603560
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
Author: Kevin Oakes
Publisher: McGraw Hill Professional
ISBN: 1260464377
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Seize and expand the competitive edge with a smart, well-managed culture “renovation” Most business leaders understand the power of a dynamic, positive culture—but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to “transform” a new culture from the ground up, leaders need to instead spearhead a culture renovation. It’s all about keeping what works, changing what needs to be changed, and ensuring proper care and maintenance—much like refurbishing and living in a beautiful historic home and improving its overall value. In Culture Renovation, the head of the world’s leading HR research firm—the Institute for Corporate Productivity (i4cp)—Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world’s top companies. You’ll find everything you need to rebuild your corporate culture with care and expertise, including: Three phases and detailed action steps for architecting the change you want to see Practical insights and examples from T-Mobile, Microsoft, 3M, and other top companies The traits of a healthy corporate culture Proven talent practices to maintain your new culture for long-term success Oakes identifies 18 proven leadership actions for turning any culture into an agile, resilient, and innovative high-performance organization. You’ll learn how to best understand the culture in place today and set a new cultural path for decades to come; develop a co-creation mindset; identify influencers and blockers; ferret out skeptics and non-believers; measure, monitor, and report progress; and implement “next practices” in talent strategies to sustain the renovation. Culture Renovation delivers everything you need to plan, build, and maintain a corporate culture that drives profits, growth, and business sustainability now and well into the future.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 76
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Book Description
Includes sections "Review of business literature" and "Book notices."
Author: Antonia Edwards
Publisher: Prestel Publishing
ISBN: 9783791383095
Category : Architecture, Domestic
Languages : en
Pages : 0
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Book Description
"Renovate innovate showcases extraordinary homes from around the world, each demonstrating the art of reclaiming and renovating at its very best."--Page [4] of cover.
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on the Departments of Labor, Health and Human Services, Education, and Related Agencies
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 2240
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Book Description
