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Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 16
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Book Description
The summary of YouthNation – Building Remarkable Brands In a Youth-Driven Culture presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The 2015 book "YouthNation" provides useful information on today's young people, who represent a generation, a lifestyle, and a growing phenomenon that will be essential to the success of any business in the future. You will learn the ins and outs of YouthNation with the help of these blinks, which will also assist you in developing an up-to-date strategy for your company. YouthNation summary includes the key points and important takeaways from the book YouthNation by Matt Britton. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at
[email protected].
![Summary of YouthNation – [Review Keypoints and Take-aways] PDF](https://books.google.com/books/content/images/frontcover/vlOeEAAAQBAJ?fife=w80-h100)
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 16
Get Book
Book Description
The summary of YouthNation – Building Remarkable Brands In a Youth-Driven Culture presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The 2015 book "YouthNation" provides useful information on today's young people, who represent a generation, a lifestyle, and a growing phenomenon that will be essential to the success of any business in the future. You will learn the ins and outs of YouthNation with the help of these blinks, which will also assist you in developing an up-to-date strategy for your company. YouthNation summary includes the key points and important takeaways from the book YouthNation by Matt Britton. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at
[email protected].
Author: Tom Koulopoulos
Publisher: Routledge
ISBN: 1351861743
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.
Author: Denise Lee Yohn
Publisher:
ISBN: 9781529359121
Category : Advertising
Languages : en
Pages : 0
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Book Description
"Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--
Author: Darren Byler
Publisher: Duke University Press
ISBN: 1478022264
Category : Social Science
Languages : en
Pages : 158
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Book Description
In Terror Capitalism anthropologist Darren Byler theorizes the contemporary Chinese colonization of the Uyghur Muslim minority group in the northwest autonomous region of Xinjiang. He shows that the mass detention of over one million Uyghurs in “reeducation camps” is part of processes of resource extraction in Uyghur lands that have led to what he calls terror capitalism—a configuration of ethnoracialization, surveillance, and mass detention that in this case promotes settler colonialism. Drawing on ethnographic fieldwork in the regional capital Ürümchi, Byler shows how media infrastructures, the state’s enforcement of “Chinese” cultural values, and the influx of Han Chinese settlers contribute to Uyghur dispossession and their expulsion from the city. He particularly attends to the experiences of young Uyghur men—who are the primary target of state violence—and how they develop masculinities and homosocial friendships to protect themselves against gendered, ethnoracial, and economic violence. By tracing the political and economic stakes of Uyghur colonization, Byler demonstrates that state-directed capitalist dispossession is coconstructed with a colonial relation of domination.
Author: Ian Yeoman
Publisher: Goodfellow Publishers Ltd
ISBN: 1906884862
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future
Author: Harold Jacobs
Publisher: Berkeley : Ramparts Press
ISBN:
Category : Political Science
Languages : en
Pages : 548
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Book Description
"The first complete picture of Weatherman in the words of those who theorized, those who acted and those who watched it all - from the SDS split in June of 1969 to the bombings in June, 1970. Selected by Harold Jacobs, who provides his own analysis, the book includes the original Weather-statement, photographs of Weatherman actions, and articles by Eldridge Cleaver, Tom Hayden, Andrew Kopkind, David Horowitz, Carl Oglesby, I.F. Stone, Bernadine Dohrn and many more"--Unedited summary from book.
Author: Emily Davis
Publisher: John Wiley & Sons
ISBN: 1118236572
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies. Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy Provides a website with additional information beyond the book Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.
Author: David Buckingham
Publisher: John Wiley & Sons
ISBN: 0745656919
Category : Social Science
Languages : en
Pages : 314
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Book Description
What will be the fate of childhood in the twenty-first century? Will children increasingly be living 'media childhoods', dominated by the electronic screen? Will their growing access to adult media help to abolish the distinctions between childhood and adulthood? Or will the advent of new media technologies widen the gaps between the generations still further? In this book, David Buckingham provides a lucid and accessible overview of recent changes both in childhood and in the media environment. He refutes simplistic moral panics about the negative influence of the media, and the exaggerated optimism about the 'electronic generation'. In the process, he points to the challenges that are posed by the proliferation of new technologies, the privatization of the media and of public space, and the polarization between media-rich and media-poor. He argues that children can no longer be excluded or protected from the adult world of violence, commercialism and politics; and that new strategies and policies are needed in order to protect their rights as citizens and as consumers. Based on extensive research, After the Death of Childhood takes a fresh look at well-established concerns about the effects of the media on children. It offers a challenging and refreshing approach to the perennial concerns of researchers, parents, educators, media producers and policy-makers.
Author: Jean Kilbourne
Publisher: Simon and Schuster
ISBN: 1451698410
Category : Social Science
Languages : en
Pages : 621
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Book Description
"When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Author: Julian Rappaport
Publisher: Springer Science & Business Media
ISBN: 146154193X
Category : Psychology
Languages : en
Pages : 1011
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Book Description
This comprehensive handbook, the first in its field, brings together 106 different contributors. The 38 interrelated but at the same time independent chapters discuss key areas including conceptual frameworks; empirically grounded constructs; intervention strategies and tactics; social systems; designs, assessment, and analysis; cross-cutting professional issues; and contemporary intersections with related fields such as violence prevention and HIV/AIDS.
