Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 24
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The internet has always been obsessed with how people present themselves online. We want to come across well, and we want people to like us. We want, in marketing terms, to build a brand. #2 Personal branding is about identity. You intentionally craft a public identity for a specific purpose. People are getting tired of the constant noise and empty promises made by the latest internet millionaires. They want authenticity and warmth. #3 When you decide to build a personal brand, you are already defined by someone or something. This is what makes entrepreneurship so addictive: it brings out the best in you, while also revealing your roughest edges. #4 I was thirty years old and eighteen months into a position as the music director of a mid-sized church when I met with a pastor named Ross. I was shocked to realize that I didn’t want his life. I was climbing the wrong mountain.
Summary of Mike Kim's You Are The Brand
Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 24
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The internet has always been obsessed with how people present themselves online. We want to come across well, and we want people to like us. We want, in marketing terms, to build a brand. #2 Personal branding is about identity. You intentionally craft a public identity for a specific purpose. People are getting tired of the constant noise and empty promises made by the latest internet millionaires. They want authenticity and warmth. #3 When you decide to build a personal brand, you are already defined by someone or something. This is what makes entrepreneurship so addictive: it brings out the best in you, while also revealing your roughest edges. #4 I was thirty years old and eighteen months into a position as the music director of a mid-sized church when I met with a pastor named Ross. I was shocked to realize that I didn’t want his life. I was climbing the wrong mountain.
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 24
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The internet has always been obsessed with how people present themselves online. We want to come across well, and we want people to like us. We want, in marketing terms, to build a brand. #2 Personal branding is about identity. You intentionally craft a public identity for a specific purpose. People are getting tired of the constant noise and empty promises made by the latest internet millionaires. They want authenticity and warmth. #3 When you decide to build a personal brand, you are already defined by someone or something. This is what makes entrepreneurship so addictive: it brings out the best in you, while also revealing your roughest edges. #4 I was thirty years old and eighteen months into a position as the music director of a mid-sized church when I met with a pastor named Ross. I was shocked to realize that I didn’t want his life. I was climbing the wrong mountain.
You Are The Brand
Author: Mike Kim
Publisher: Morgan James Publishing
ISBN: 1631953486
Category : Business & Economics
Languages : en
Pages : 187
Book Description
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Publisher: Morgan James Publishing
ISBN: 1631953486
Category : Business & Economics
Languages : en
Pages : 187
Book Description
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
What Great Brands Do
Author: Denise Lee Yohn
Publisher: John Wiley & Sons
ISBN: 111861125X
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Publisher: John Wiley & Sons
ISBN: 111861125X
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
All Things Lovely
Author: Jenn Johnson
Publisher: Worthy Books
ISBN: 1546015744
Category : Religion
Languages : en
Pages : 424
Book Description
Take the first steps to living as a healthier and happier woman and discover the spiritual importance of acceptance, gathering, and community. Jenn Johnson has come to realize that the pursuit of perfection is unrealistic and unfair. Instead, we need to pause and reflect on what's in front of us. But how? How can we slow down? How can we remain focused on what's important and do things with intention? What can we pursue that represents God's heart for us, things that are true, noble, right, pure, admirable, excellent, praiseworthy? By pursuing all things "lovely." Living a holistic and holy life, a life marked by beauty and truth, means being mindful and intentional about what we put in our bodies, how we present ourselves to the world, the spaces we create, and the people we let into our lives. When we set our minds on what is lovely, we begin to see ourselves and the world as God intended. We begin to be wholly renewed.
Publisher: Worthy Books
ISBN: 1546015744
Category : Religion
Languages : en
Pages : 424
Book Description
Take the first steps to living as a healthier and happier woman and discover the spiritual importance of acceptance, gathering, and community. Jenn Johnson has come to realize that the pursuit of perfection is unrealistic and unfair. Instead, we need to pause and reflect on what's in front of us. But how? How can we slow down? How can we remain focused on what's important and do things with intention? What can we pursue that represents God's heart for us, things that are true, noble, right, pure, admirable, excellent, praiseworthy? By pursuing all things "lovely." Living a holistic and holy life, a life marked by beauty and truth, means being mindful and intentional about what we put in our bodies, how we present ourselves to the world, the spaces we create, and the people we let into our lives. When we set our minds on what is lovely, we begin to see ourselves and the world as God intended. We begin to be wholly renewed.
The LSAT Trainer
Author: Mike Kim
Publisher:
ISBN: 9780989081535
Category : Law School Admission Test
Languages : en
Pages : 598
Book Description
The LSAT Trainer is an LSAT prep book specifically designed for self-motivated self-study students who are seeking significant score improvement. It is simple, smart, and remarkably effective.Teachers, students, and reviewers all agree: The LSAT Trainer is the most indispensable LSAT prep product available today. Whether you are new to the LSAT or have been studying for a while, you will find invaluable benefit in the Trainer's teachings, strategies, drills, and solutions.The LSAT Trainer includes:over 200 official LSAT questions and real-time solutionssimple and battle-tested strategies for every type of Logical Reasoning question, Reading Comprehension question, and Logic Gameover 30 original and unique drills designed to help develop LSAT-specific skills and habitsaccess to a variety of free study schedules, notebook organizers, and much more.
Publisher:
ISBN: 9780989081535
Category : Law School Admission Test
Languages : en
Pages : 598
Book Description
The LSAT Trainer is an LSAT prep book specifically designed for self-motivated self-study students who are seeking significant score improvement. It is simple, smart, and remarkably effective.Teachers, students, and reviewers all agree: The LSAT Trainer is the most indispensable LSAT prep product available today. Whether you are new to the LSAT or have been studying for a while, you will find invaluable benefit in the Trainer's teachings, strategies, drills, and solutions.The LSAT Trainer includes:over 200 official LSAT questions and real-time solutionssimple and battle-tested strategies for every type of Logical Reasoning question, Reading Comprehension question, and Logic Gameover 30 original and unique drills designed to help develop LSAT-specific skills and habitsaccess to a variety of free study schedules, notebook organizers, and much more.
The Kim Kardashian Principle
Author: Jeetendr Sehdev
Publisher: St. Martin's Press
ISBN: 1250107539
Category : Business & Economics
Languages : en
Pages : 254
Book Description
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Publisher: St. Martin's Press
ISBN: 1250107539
Category : Business & Economics
Languages : en
Pages : 254
Book Description
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Your Stand Is Your Brand
Author: Patrick Gentempo
Publisher: Hay House, Inc
ISBN: 1401965350
Category : Business & Economics
Languages : en
Pages : 194
Book Description
A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values. What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: "Maximum Tension," the greatest barrier to entrepreneurial growth The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity Digging into the soul of your business so it can find its transformative process for serious breakthroughs How to face the fire and embrace creative destruction. And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.
Publisher: Hay House, Inc
ISBN: 1401965350
Category : Business & Economics
Languages : en
Pages : 194
Book Description
A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values. What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: "Maximum Tension," the greatest barrier to entrepreneurial growth The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity Digging into the soul of your business so it can find its transformative process for serious breakthroughs How to face the fire and embrace creative destruction. And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.
Escaping North Korea
Author: Mike Kim
Publisher: Rowman & Littlefield
ISBN: 0742557332
Category : Political Science
Languages : en
Pages : 257
Book Description
The first of its kind, this book provides a unique inside look into the hidden world of ordinary North Koreans. Mike Kim, who worked with refugees on the Chinese border for four years, recounts their experiences of enduring famine, sex-trafficking, and torture, as well as the inspirational stories of those who overcame tremendous adversity to escape the repressive regime of their homeland and make new lives. One of the few Americans granted entry into the secretive "Hermit Kingdom," Kim came to know theisolated country and its people intimately. His North Korean friends entrusted their secrets to him as they revealed the government's brainwashing tactics and confessed their true thoughts about the repressive regime that so rigidly controls their lives.Civilians and soldiers alike spoke of what North Koreans think of Americans and war with America. Children remembered the suffering they endured through the famine. Women and girls recalled their horrific experiences at the hands of sex-traffickers. Former political prisoners shared their memories of beatings, torture, and executions in the gulags. With the permission of these courageous individuals, Kim now shares their stories and recounts his dramatic experiences leading North Koreans to asylum through the six-thousand-mile modern-day underground railway through Asia. His unflinching narrative exposes the truth about North Korea, stripping away the last veils that still shroud this brutal dictatorship.
Publisher: Rowman & Littlefield
ISBN: 0742557332
Category : Political Science
Languages : en
Pages : 257
Book Description
The first of its kind, this book provides a unique inside look into the hidden world of ordinary North Koreans. Mike Kim, who worked with refugees on the Chinese border for four years, recounts their experiences of enduring famine, sex-trafficking, and torture, as well as the inspirational stories of those who overcame tremendous adversity to escape the repressive regime of their homeland and make new lives. One of the few Americans granted entry into the secretive "Hermit Kingdom," Kim came to know theisolated country and its people intimately. His North Korean friends entrusted their secrets to him as they revealed the government's brainwashing tactics and confessed their true thoughts about the repressive regime that so rigidly controls their lives.Civilians and soldiers alike spoke of what North Koreans think of Americans and war with America. Children remembered the suffering they endured through the famine. Women and girls recalled their horrific experiences at the hands of sex-traffickers. Former political prisoners shared their memories of beatings, torture, and executions in the gulags. With the permission of these courageous individuals, Kim now shares their stories and recounts his dramatic experiences leading North Koreans to asylum through the six-thousand-mile modern-day underground railway through Asia. His unflinching narrative exposes the truth about North Korea, stripping away the last veils that still shroud this brutal dictatorship.
BrandingPays
Author: Karen Kang
Publisher: Branding Pays Media
ISBN: 9780988437524
Category :
Languages : en
Pages : 208
Book Description
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.
Publisher: Branding Pays Media
ISBN: 9780988437524
Category :
Languages : en
Pages : 208
Book Description
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.
The Taliban Shuffle
Author: Kim Barker
Publisher: Anchor
ISBN: 0385533322
Category : Biography & Autobiography
Languages : en
Pages : 322
Book Description
A true-life Catch-22 set in the deeply dysfunctional countries of Afghanistan and Pakistan, by one of the region’s longest-serving correspondents. Kim Barker is not your typical, impassive foreign correspondent—she is candid, self-deprecating, laugh-out-loud funny. At first an awkward newbie in Afghanistan, she grows into a wisecracking, seasoned reporter with grave concerns about our ability to win hearts and minds in the region. In The Taliban Shuffle, Barker offers an insider’s account of the “forgotten war” in Afghanistan and Pakistan, chronicling the years after America’s initial routing of the Taliban, when we failed to finish the job. When Barker arrives in Kabul, foreign aid is at a record low, electricity is a pipe dream, and of the few remaining foreign troops, some aren’t allowed out after dark. Meanwhile, in the vacuum left by the U.S. and NATO, the Taliban is regrouping as the Afghan and Pakistani governments flounder. Barker watches Afghan police recruits make a travesty of practice drills and observes the disorienting turnover of diplomatic staff. She is pursued romantically by the former prime minister of Pakistan and sees adrenaline-fueled colleagues disappear into the clutches of the Taliban. And as her love for these hapless countries grows, her hopes for their stability and security fade. Swift, funny, and wholly original, The Taliban Shuffle unforgettably captures the absurdities and tragedies of life in a war zone.
Publisher: Anchor
ISBN: 0385533322
Category : Biography & Autobiography
Languages : en
Pages : 322
Book Description
A true-life Catch-22 set in the deeply dysfunctional countries of Afghanistan and Pakistan, by one of the region’s longest-serving correspondents. Kim Barker is not your typical, impassive foreign correspondent—she is candid, self-deprecating, laugh-out-loud funny. At first an awkward newbie in Afghanistan, she grows into a wisecracking, seasoned reporter with grave concerns about our ability to win hearts and minds in the region. In The Taliban Shuffle, Barker offers an insider’s account of the “forgotten war” in Afghanistan and Pakistan, chronicling the years after America’s initial routing of the Taliban, when we failed to finish the job. When Barker arrives in Kabul, foreign aid is at a record low, electricity is a pipe dream, and of the few remaining foreign troops, some aren’t allowed out after dark. Meanwhile, in the vacuum left by the U.S. and NATO, the Taliban is regrouping as the Afghan and Pakistani governments flounder. Barker watches Afghan police recruits make a travesty of practice drills and observes the disorienting turnover of diplomatic staff. She is pursued romantically by the former prime minister of Pakistan and sees adrenaline-fueled colleagues disappear into the clutches of the Taliban. And as her love for these hapless countries grows, her hopes for their stability and security fade. Swift, funny, and wholly original, The Taliban Shuffle unforgettably captures the absurdities and tragedies of life in a war zone.