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Author: Allen Hurlburt
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 172
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Book Description
A look at advertising techniques and strategies includes explanations by artists and graphic designers about how they create their works.
Author: Allen Hurlburt
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 172
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Book Description
A look at advertising techniques and strategies includes explanations by artists and graphic designers about how they create their works.
Author: Neville Page
Publisher: Titan
ISBN: 9781845762858
Category : Commercial art
Languages : en
Pages : 0
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Book Description
Contains over 470 works, from finished pieces to support sketches and roughs, with each piece accompanied by text detailing the design ideas and illustration techniques used. This book takes readers on a journey into the minds of talented and successful concept design professionals.
Author: Franklyn Turbak
Publisher: MIT Press
ISBN: 0262303159
Category : Computers
Languages : en
Pages : 1347
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Book Description
Key ideas in programming language design and implementation explained using a simple and concise framework; a comprehensive introduction suitable for use as a textbook or a reference for researchers. Hundreds of programming languages are in use today—scripting languages for Internet commerce, user interface programming tools, spreadsheet macros, page format specification languages, and many others. Designing a programming language is a metaprogramming activity that bears certain similarities to programming in a regular language, with clarity and simplicity even more important than in ordinary programming. This comprehensive text uses a simple and concise framework to teach key ideas in programming language design and implementation. The book's unique approach is based on a family of syntactically simple pedagogical languages that allow students to explore programming language concepts systematically. It takes as premise and starting point the idea that when language behaviors become incredibly complex, the description of the behaviors must be incredibly simple. The book presents a set of tools (a mathematical metalanguage, abstract syntax, operational and denotational semantics) and uses it to explore a comprehensive set of programming language design dimensions, including dynamic semantics (naming, state, control, data), static semantics (types, type reconstruction, polymporphism, effects), and pragmatics (compilation, garbage collection). The many examples and exercises offer students opportunities to apply the foundational ideas explained in the text. Specialized topics and code that implements many of the algorithms and compilation methods in the book can be found on the book's Web site, along with such additional material as a section on concurrency and proofs of the theorems in the text. The book is suitable as a text for an introductory graduate or advanced undergraduate programming languages course; it can also serve as a reference for researchers and practitioners.
Author: Toshiharu Taura
Publisher: Springer Science & Business Media
ISBN: 1447140818
Category : Technology & Engineering
Languages : en
Pages : 175
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Book Description
The concept generation process seems like an intuitional thought: difficult to capture and perform, although everyone is capable of it. It is not an analytical process but a synthetic process which has yet to be clarified. Furthermore, new research methods for investigating the concept generation process—a very difficult task since the concept generation process is driven by inner feelings deeply etched in the mind—are necessary to establish its theory and methodology. Concept Generation for Design Creativity – A Systematized Theory and Methodology presents the concept generation process both theoretically and methodologically. Theoretically, the concept generation process is discussed by comparing metaphor, abduction, and General Design Theory from the notions of similarities and dissimilarities. Analogy, blending, and integration by thematic relation have been explained methodologically. So far, these theories and methods have been discussed independently, and the relations among them have not been clarified. Two newly developed research methods to investigate the concept generation process are clearly explained: the explanation-based protocol analysis and constructive simulation. By reading Concept Generation for Design Creativity – A Systematized Theory and Methodology, students, researchers and lecturers in design disciplines (including engineering design, industrial design, software design, CHI, design education, and cognitive science ) can obtain a clear picture of the advanced research findings and the outline of the theories and methods for concept generation. Furthermore, readers are expected to achieve the competence to generate new concepts.
Author: António J. Reis
Publisher: John Wiley & Sons
ISBN: 0470843632
Category : Technology & Engineering
Languages : en
Pages : 549
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Book Description
A comprehensive guide to bridge design Bridge Design - Concepts and Analysis provides a unique approach, combining the fundamentals of concept design and structural analysis of bridges in a single volume. The book discusses design solutions from the authors’ practical experience and provides insights into conceptual design with concrete, steel or composite bridge solutions as alternatives. Key features: Principal design concepts and analysis are dealt with in a unified approach. Execution methods and evolution of the static scheme during construction are dealt with for steel, concrete and composite bridges. Aesthetics and environmental integration of bridges are considered as an issue for concept design. Bridge analysis, including modelling and detail design aspects, is discussed for different bridge typologies and structural materials. Specific design verification aspects are discussed on the basis of present design rules in Eurocodes. The book is an invaluable guide for postgraduate students studying bridge design, bridge designers and structural engineers.
Author: Thomas Frisendal
Publisher: Springer Science & Business Media
ISBN: 3642328431
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
This book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation opportunities. The book shows how to take "Business Concept Maps" further as information models for new IT paradigms. In a way this books redefines and extends business analysis towards solutions that can be described as business synthesis or business development. Business modellers, analysts and controllers, as well as enterprise information architects, will benefit from the intuitive modelling and designing approach presented in this book. The pragmatic and agile methods presented can be directly applied to improve the way organizations manage their business concepts and their relationships. "This book is a great contribution to the information management community. It combines a theoretical foundation with practical methods for dealing with important problems. This is rare and very useful. Conceptual models that communicate business reality effectively require some degree of creative imagination. As such, they combine the results of business analysis with communication design, as is extensively covered in this book." Dr. Malcolm Chisholm, President at AskGet.com Inc. “Truly understanding business requirements has always been a major stumbling block in business intelligence (BI) projects. In this book, Thomas Frisendal introduces a powerful technique—business concept mapping—that creates a virtual mind-meld between business users and business analysts. Frisendal does a wonderful explaining and demonstrating how this tool can improve the outcome of BI and other development projects ." Wayne Eckerson, executive director, BI Leadership Forum
Author: Rudolf Kremers
Publisher: CRC Press
ISBN: 1439876959
Category : Computers
Languages : en
Pages : 400
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Book Description
Good or bad level design can make or break any game, so it is surprising how little reference material exists for level designers. Beginning level designers have a limited understanding of the tools and techniques they can use to achieve their goals, or even define them. This book is the first to use a conceptual and theoretical foundation to build
Author: Turkka Kalervo Keinonen
Publisher: Springer Science & Business Media
ISBN: 1846281261
Category : Technology & Engineering
Languages : en
Pages : 210
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Book Description
Product Concept Design has been written by a collection of researchers and practising designers from leading companies such as Nokia and Volvo. The book explains the process of conceptual design of new manufactured products and shows how the principles involved are employed in real examples of consumer products from some of the world’s most important corporations detailed by the designers themselves. The book will be bought by designers and managers in industry, as well as lecturers in design and design engineering and their students.
Author: Grant P. Wiggins
Publisher: ASCD
ISBN: 1416600353
Category : Education
Languages : en
Pages : 383
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Book Description
What is understanding and how does it differ from knowledge? How can we determine the big ideas worth understanding? Why is understanding an important teaching goal, and how do we know when students have attained it? How can we create a rigorous and engaging curriculum that focuses on understanding and leads to improved student performance in today's high-stakes, standards-based environment? Authors Grant Wiggins and Jay McTighe answer these and many other questions in this second edition of Understanding by Design. Drawing on feedback from thousands of educators around the world who have used the UbD framework since its introduction in 1998, the authors have greatly revised and expanded their original work to guide educators across the K-16 spectrum in the design of curriculum, assessment, and instruction. With an improved UbD Template at its core, the book explains the rationale of backward design and explores in greater depth the meaning of such key ideas as essential questions and transfer tasks. Readers will learn why the familiar coverage- and activity-based approaches to curriculum design fall short, and how a focus on the six facets of understanding can enrich student learning. With an expanded array of practical strategies, tools, and examples from all subject areas, the book demonstrates how the research-based principles of Understanding by Design apply to district frameworks as well as to individual units of curriculum. Combining provocative ideas, thoughtful analysis, and tested approaches, this new edition of Understanding by Design offers teacher-designers a clear path to the creation of curriculum that ensures better learning and a more stimulating experience for students and teachers alike.
Author: Charles S. Wasson
Publisher: John Wiley & Sons
ISBN: 1118967143
Category : Technology & Engineering
Languages : en
Pages : 882
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Book Description
Praise for the first edition: “This excellent text will be useful to everysystem engineer (SE) regardless of the domain. It covers ALLrelevant SE material and does so in a very clear, methodicalfashion. The breadth and depth of the author's presentation ofSE principles and practices is outstanding.” –Philip Allen This textbook presents a comprehensive, step-by-step guide toSystem Engineering analysis, design, and development via anintegrated set of concepts, principles, practices, andmethodologies. The methods presented in this text apply to any typeof human system -- small, medium, and large organizational systemsand system development projects delivering engineered systems orservices across multiple business sectors such as medical,transportation, financial, educational, governmental, aerospace anddefense, utilities, political, and charity, among others. Provides a common focal point for “bridgingthe gap” between and unifying System Users, System Acquirers,multi-discipline System Engineering, and Project, Functional, andExecutive Management education, knowledge, and decision-making fordeveloping systems, products, or services Each chapter provides definitions of key terms,guiding principles, examples, author’s notes, real-worldexamples, and exercises, which highlight and reinforce key SE&Dconcepts and practices Addresses concepts employed in Model-BasedSystems Engineering (MBSE), Model-Driven Design (MDD), UnifiedModeling Language (UMLTM) / Systems Modeling Language(SysMLTM), and Agile/Spiral/V-Model Development such asuser needs, stories, and use cases analysis; specificationdevelopment; system architecture development; User-Centric SystemDesign (UCSD); interface definition & control; systemintegration & test; and Verification & Validation(V&V) Highlights/introduces a new 21st Century SystemsEngineering & Development (SE&D) paradigm that is easy tounderstand and implement. Provides practices that are critical stagingpoints for technical decision making such as Technical StrategyDevelopment; Life Cycle requirements; Phases, Modes, & States;SE Process; Requirements Derivation; System ArchitectureDevelopment, User-Centric System Design (UCSD); EngineeringStandards, Coordinate Systems, and Conventions; et al. Thoroughly illustrated, with end-of-chapter exercises andnumerous case studies and examples, Systems EngineeringAnalysis, Design, and Development, Second Edition is a primarytextbook for multi-discipline, engineering, system analysis, andproject management undergraduate/graduate level students and avaluable reference for professionals.
