Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 37
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The metaverse is constantly changing, and its terminology is evolving. It’s important to keep up with its evolutions and definitions to understand it better. #2 5G, artificial intelligence, and augmented reality are the technologies that will be used in the metaverse. 5G is said to be fast enough for technology companies to deliver more data with less latency or quality degradation. #3 Crypto wallets store people's crypto assets. Decentralized applications, or dApps, are software platforms that store a person's crypto assets. DeFi is an umbrella term for financial services on public blockchains. #4 The metaverse is the next generation of consumer engagement, an immersive experience with a self-sustaining, community-driven economy at its center. It's a new digital reality for consumers that empowers joint value creation: to build empathy with brands by becoming part of the product rather than being the target of advertising.
Summary of Cathy Hackl, Dirk Lueth & Tommaso Di Bartolo's Navigating the Metaverse
Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 37
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The metaverse is constantly changing, and its terminology is evolving. It’s important to keep up with its evolutions and definitions to understand it better. #2 5G, artificial intelligence, and augmented reality are the technologies that will be used in the metaverse. 5G is said to be fast enough for technology companies to deliver more data with less latency or quality degradation. #3 Crypto wallets store people's crypto assets. Decentralized applications, or dApps, are software platforms that store a person's crypto assets. DeFi is an umbrella term for financial services on public blockchains. #4 The metaverse is the next generation of consumer engagement, an immersive experience with a self-sustaining, community-driven economy at its center. It's a new digital reality for consumers that empowers joint value creation: to build empathy with brands by becoming part of the product rather than being the target of advertising.
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 37
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The metaverse is constantly changing, and its terminology is evolving. It’s important to keep up with its evolutions and definitions to understand it better. #2 5G, artificial intelligence, and augmented reality are the technologies that will be used in the metaverse. 5G is said to be fast enough for technology companies to deliver more data with less latency or quality degradation. #3 Crypto wallets store people's crypto assets. Decentralized applications, or dApps, are software platforms that store a person's crypto assets. DeFi is an umbrella term for financial services on public blockchains. #4 The metaverse is the next generation of consumer engagement, an immersive experience with a self-sustaining, community-driven economy at its center. It's a new digital reality for consumers that empowers joint value creation: to build empathy with brands by becoming part of the product rather than being the target of advertising.
Navigating the Metaverse
Author: Cathy Hackl
Publisher: John Wiley & Sons
ISBN: 111989901X
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.
Publisher: John Wiley & Sons
ISBN: 111989901X
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.
Digital Fashion
Author:
Publisher: Bloomsbury Publishing
ISBN: 1350359645
Category : Business & Economics
Languages : en
Pages : 253
Book Description
This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashion's roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion
Publisher: Bloomsbury Publishing
ISBN: 1350359645
Category : Business & Economics
Languages : en
Pages : 253
Book Description
This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashion's roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion
Algorithms of Anxiety
Author: Anthony Elliott
Publisher: John Wiley & Sons
ISBN: 1509555447
Category : Social Science
Languages : en
Pages : 156
Book Description
Machine learning algorithms are widely presumed to herald a world in which the crippling burdens of anxiety can be left behind. The digital revolution promises a brave new world where individuals, communities and organizations can at last take control of the future – anticipating, designing and commanding the future, possibly even with mathematical exactitude. Yet, paradoxically, algorithms have unleashed widespread fears and forebodings about the impact of digital technologies. Whether it’s worries about unemployment, distress about social media’s harmful effects on teenagers, or the fear of intrusive digital surveillance, we live in an age of turbo-charged anxiety where the prophecies of algorithms are increasingly enmeshed with fundamental disruption and anxieties about the future. In this book, Anthony Elliott examines how machine learning algorithms are not only transforming global institutions but also rewriting our personal lives. He tells this story through a wide-ranging analysis which takes in ChatGPT, Amazon, the Metaverse, Martin Ford, Netflix, Uber, Bernard Stiegler, Squid Game, Kate Crawford, LaMDA, Byung-Chul Han, autonomous drones, Jean Baudrillard and the automation of warfare. Questioning why people often assume that they need to adopt new technologies in order to lead fulfilling lives, Elliott argues that people may be as much entranced as inspired by their outsourcing of personal decision-making to smart machines.
Publisher: John Wiley & Sons
ISBN: 1509555447
Category : Social Science
Languages : en
Pages : 156
Book Description
Machine learning algorithms are widely presumed to herald a world in which the crippling burdens of anxiety can be left behind. The digital revolution promises a brave new world where individuals, communities and organizations can at last take control of the future – anticipating, designing and commanding the future, possibly even with mathematical exactitude. Yet, paradoxically, algorithms have unleashed widespread fears and forebodings about the impact of digital technologies. Whether it’s worries about unemployment, distress about social media’s harmful effects on teenagers, or the fear of intrusive digital surveillance, we live in an age of turbo-charged anxiety where the prophecies of algorithms are increasingly enmeshed with fundamental disruption and anxieties about the future. In this book, Anthony Elliott examines how machine learning algorithms are not only transforming global institutions but also rewriting our personal lives. He tells this story through a wide-ranging analysis which takes in ChatGPT, Amazon, the Metaverse, Martin Ford, Netflix, Uber, Bernard Stiegler, Squid Game, Kate Crawford, LaMDA, Byung-Chul Han, autonomous drones, Jean Baudrillard and the automation of warfare. Questioning why people often assume that they need to adopt new technologies in order to lead fulfilling lives, Elliott argues that people may be as much entranced as inspired by their outsourcing of personal decision-making to smart machines.
Global Perspectives on Science and Christianity
Author: Mike Brownnutt
Publisher: Langham Publishing
ISBN: 1786410435
Category : Religion
Languages : en
Pages : 352
Book Description
The discussion of how science and Christianity relate to each other is a truly global one. Christianity around the world encompasses diverse sets of perspectives, ideas, and challenges. Similarly, the practice and perception of science can vary significantly from one region to another. When brought together in their global contexts we find a richness in the engagement between science and Christianity that leads to diverse questions and distinctive answers. Global Perspectives on Science and Christianity brings together scholars from six continents, hailing from disciplines of natural and social sciences, theology, history, and philosophy, to provide a unique collection of perspectives on how science and Christianity relate around the world. Tackling some issues that are seldom addressed as well as providing fresh perspectives on perennial topics, this is an important, relevant and genuinely global contribution to the discussion.
Publisher: Langham Publishing
ISBN: 1786410435
Category : Religion
Languages : en
Pages : 352
Book Description
The discussion of how science and Christianity relate to each other is a truly global one. Christianity around the world encompasses diverse sets of perspectives, ideas, and challenges. Similarly, the practice and perception of science can vary significantly from one region to another. When brought together in their global contexts we find a richness in the engagement between science and Christianity that leads to diverse questions and distinctive answers. Global Perspectives on Science and Christianity brings together scholars from six continents, hailing from disciplines of natural and social sciences, theology, history, and philosophy, to provide a unique collection of perspectives on how science and Christianity relate around the world. Tackling some issues that are seldom addressed as well as providing fresh perspectives on perennial topics, this is an important, relevant and genuinely global contribution to the discussion.
Discord For Dummies
Author: Tee Morris
Publisher: John Wiley & Sons
ISBN: 1119688035
Category : Computers
Languages : en
Pages : 288
Book Description
Connect with the newest and most vibrant online community Though it was originally a virtual meeting place primarily for gamers, Discord’s userbase has quintupled in size in just two years and branched to include discussions on a multitude of topics. Discord For Dummies shows readers how to connect with the massive Discord audience, both within and well beyond the gaming niche. Celebrated writer, broadcaster, gamer, and technologist Tee Morris teaches readers how to set up a profile, establish channels, and join other conversations. Along the way, he’ll show you how to grow your audience and utilize Discord in your business. You’ll also learn to: · Play by the rules of Discord, both written and unwritten · Build a Discord studio · Create a community · Acquire must-have accessories With an audience of over 250,000,000 active users, you can’t afford to ignore the Discord community. Discord For Dummies is perfect for businesses seeking a larger audience, established media looking for a presence in private chat, and groups looking to organize their communication.
Publisher: John Wiley & Sons
ISBN: 1119688035
Category : Computers
Languages : en
Pages : 288
Book Description
Connect with the newest and most vibrant online community Though it was originally a virtual meeting place primarily for gamers, Discord’s userbase has quintupled in size in just two years and branched to include discussions on a multitude of topics. Discord For Dummies shows readers how to connect with the massive Discord audience, both within and well beyond the gaming niche. Celebrated writer, broadcaster, gamer, and technologist Tee Morris teaches readers how to set up a profile, establish channels, and join other conversations. Along the way, he’ll show you how to grow your audience and utilize Discord in your business. You’ll also learn to: · Play by the rules of Discord, both written and unwritten · Build a Discord studio · Create a community · Acquire must-have accessories With an audience of over 250,000,000 active users, you can’t afford to ignore the Discord community. Discord For Dummies is perfect for businesses seeking a larger audience, established media looking for a presence in private chat, and groups looking to organize their communication.
How To Speak Dog
Author: Stanley Coren
Publisher: Simon and Schuster
ISBN: 1471109410
Category : Pets
Languages : en
Pages : 499
Book Description
Communication is crucial in any relationship - especially when one of you happens to be a dog. Drawing on substantial research in animal behaviour, Stanley Coren demonstrates that the average house dog can distinguish at least 140 words and can interact at a level approaching that of a human two-year-old. While actual conversation of the sort Lassie seemed capable of in Hollywood myth-making remains in the realm of fantasy, this book shows us that a great deal of real communication is possible between humans and dogs beyond the simple giving and obeying of commands. How to Speak Dog not only explains the sounds, words, actions and movements which will help owners to communicate most effectively with their dogs; it also deciphers the signs and signals our dogs are giving to us. With easy-to-follow tips on how humans can mimic the language dogs use to talk to one another, original drawings illustrating the subleties of canine body language and a handy visual glossary, How to Speak Dog gives dog lovers a whole new range of essential skills with which to improve their relationship with their dogs.
Publisher: Simon and Schuster
ISBN: 1471109410
Category : Pets
Languages : en
Pages : 499
Book Description
Communication is crucial in any relationship - especially when one of you happens to be a dog. Drawing on substantial research in animal behaviour, Stanley Coren demonstrates that the average house dog can distinguish at least 140 words and can interact at a level approaching that of a human two-year-old. While actual conversation of the sort Lassie seemed capable of in Hollywood myth-making remains in the realm of fantasy, this book shows us that a great deal of real communication is possible between humans and dogs beyond the simple giving and obeying of commands. How to Speak Dog not only explains the sounds, words, actions and movements which will help owners to communicate most effectively with their dogs; it also deciphers the signs and signals our dogs are giving to us. With easy-to-follow tips on how humans can mimic the language dogs use to talk to one another, original drawings illustrating the subleties of canine body language and a handy visual glossary, How to Speak Dog gives dog lovers a whole new range of essential skills with which to improve their relationship with their dogs.
Navigating the Metaverse
Author: Cathy Hackl
Publisher: John Wiley & Sons
ISBN: 1119898994
Category : Business & Economics
Languages : en
Pages : 279
Book Description
Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.
Publisher: John Wiley & Sons
ISBN: 1119898994
Category : Business & Economics
Languages : en
Pages : 279
Book Description
Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.
Growth Hack Your Startup
Author: Tommaso Di Bartolo
Publisher:
ISBN: 9781077684911
Category :
Languages : en
Pages : 174
Book Description
Nine out of ten tech startups fail because they lack traction. Visits, Signups, LOIs, Demos, Trials, Revenue, Retention, and Referrals are critical KPIs to measure success. But how do you achieve the highest conversion rates for a prototype, MVP, or product with adoption, when product-market-fit is not given yet? With Creative Traction Methodology, Tommaso turns the intangible yet tremendously important topic of Growth Hacking into a structured, easy-to-run, three-step framework for startup entrepreneurs to apply. This book is a must read for any innovator aiming to capitalize market shares. ABOUT THE AUTHORSerial Entrepreneur and Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley. Tommaso has built four tech startups from scratch and has two exits under his belt.Tommaso is passionate about sharing his lessons learned from nearly two decades of entrepreneurial tech expertise as a frequent global keynote speaker and as an advisor to some of Silicon Valley's most renowned startup accelerators such as Google Launchpad, Draper University, and The Alchemist.He is a faculty member at UC Berkeley running a class on entrepreneurship in the field of Robotics and Autonomous Systems and serves the roles of guest lecturer at Stanford University.Based in Silicon Valley, Tommaso's current firms include Awesm Ventures, an early-stage investment firm that, unlike others, partners with mobility corporations to drive external innovation by leveraging data-driven startups.And The SiliconVal.ly Institute, that provides immersive educational courses and MBAs to corporate executives focusing on digital transformation and corporate innovation, in collaboration with global top universities."My current mission is to contribute to reducing the failure rate for innovation! I do this by helpingcorporates to systematically innovate & startups to capitalize in traditional industries"
Publisher:
ISBN: 9781077684911
Category :
Languages : en
Pages : 174
Book Description
Nine out of ten tech startups fail because they lack traction. Visits, Signups, LOIs, Demos, Trials, Revenue, Retention, and Referrals are critical KPIs to measure success. But how do you achieve the highest conversion rates for a prototype, MVP, or product with adoption, when product-market-fit is not given yet? With Creative Traction Methodology, Tommaso turns the intangible yet tremendously important topic of Growth Hacking into a structured, easy-to-run, three-step framework for startup entrepreneurs to apply. This book is a must read for any innovator aiming to capitalize market shares. ABOUT THE AUTHORSerial Entrepreneur and Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley. Tommaso has built four tech startups from scratch and has two exits under his belt.Tommaso is passionate about sharing his lessons learned from nearly two decades of entrepreneurial tech expertise as a frequent global keynote speaker and as an advisor to some of Silicon Valley's most renowned startup accelerators such as Google Launchpad, Draper University, and The Alchemist.He is a faculty member at UC Berkeley running a class on entrepreneurship in the field of Robotics and Autonomous Systems and serves the roles of guest lecturer at Stanford University.Based in Silicon Valley, Tommaso's current firms include Awesm Ventures, an early-stage investment firm that, unlike others, partners with mobility corporations to drive external innovation by leveraging data-driven startups.And The SiliconVal.ly Institute, that provides immersive educational courses and MBAs to corporate executives focusing on digital transformation and corporate innovation, in collaboration with global top universities."My current mission is to contribute to reducing the failure rate for innovation! I do this by helpingcorporates to systematically innovate & startups to capitalize in traditional industries"
The Metaverse: And How It Will Revolutionize Everything
Author: Matthew Ball
Publisher: Liveright Publishing
ISBN: 1324092041
Category : Technology & Engineering
Languages : en
Pages : 293
Book Description
INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.
Publisher: Liveright Publishing
ISBN: 1324092041
Category : Technology & Engineering
Languages : en
Pages : 293
Book Description
INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.