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Author: Guy Kawasaki
Publisher: Penguin UK
ISBN: 0241953650
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. This book explains all the tactics you need to enchant.
Author: Guy Kawasaki
Publisher: Penguin UK
ISBN: 0241953650
Category : Business & Economics
Languages : en
Pages : 218
Get Book
Book Description
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. This book explains all the tactics you need to enchant.
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 26
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Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the art of enchantment in business and everyday life, as well as the tips and practices to re-enchant and give meaning to authentic communication. You will also discover : what is enchantment, why it is necessary and what are its values; that enchantment requires work and learning; what are the effects of enchantment on others and on the environment; how to be loved and appreciated by others; how to build trust to break down resistance; how to use communication tools such as Facebook, YouTube, LinkedIn and other networks for sharing; how to keep the enchantment alive. Guy Kawasaki invites his readers to take a fresh look at the world around them in order to renew with a more sincere and joyful communication, and above all, to act and undertake. From his personal experience of enchantment to the discovery of other portraits of people who let themselves be enchanted, he invites you to rethink your relationship with others by plunging you into the heart of the essence of enchantment: action. Between psychological techniques and practical tips, "The Art of Enchantment" offers the reader the possibility to discover his potential for enchantment and become an entrepreneur in his turn. It is a guide to practical wisdom, an initiatory journey worthy of the philosophers of ancient Greece, based on happy life and "praxis", namely, action. A guide to understand the workings and mechanisms of enchantment and to become in your turn a magician. *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Guy Kawasaki
Publisher: Penguin
ISBN: 1101475994
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
Author: Annette Simmons
Publisher: AMACOM
ISBN: 0814400841
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.
Author: Guy Kawasaki
Publisher: Harper Collins
ISBN: 0887306004
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
Author: Robert I. Sutton
Publisher: Business Plus
ISBN: 0759518017
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
The definitive guide to working with -- and surviving -- bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other assholes who do their best to destroy you at work. "What an asshole!" How many times have you said that about someone at work? You're not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with assholes...and why they can be so destructive to your company. Practical, compassionate, and in places downright funny, this guide offers: Strategies on how to pinpoint and eliminate negative influences for good Illuminating case histories from major organizations A self-diagnostic test and a program to identify and keep your own "inner jerk" from coming out The No Asshole Rule is a New York Times, Wall Street Journal, USA Today and Business Week bestseller.
Author: Guy Kawasaki
Publisher: HarperCollins Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
Author: Rachelle Mandik
Publisher: Guy Kawasaki
ISBN: 0615612393
Category : Computers
Languages : en
Pages : 138
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Book Description
Go-to guide for mastering Google+
Author: Guy Kawasaki
Publisher: Penguin
ISBN: 9781591842231
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
"Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.
Author: John BRADBERRY
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416063
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
It takes passion to start a new business. But that same entrepreneurial enthusiasm can also lead you astray.Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusionùthat the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to: Convert their passion into economic value with a moneymaking business model ò Improve their readiness to launch and lead a new venture ò Manage funding and cash flows ò Chart a path to breakeven and beyond ò Avoid the pitfalls that often accompany unfettered passion ò Build the stamina needed to persevere over time Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.
