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Author: Pran Nath Seth
Publisher: Sterling Publishers Pvt. Ltd
ISBN: 9788120732001
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Tourism is the world's second largest industry employing on an average one out of twenty adult men and women world-wide and the ratio is one out of ten when it comes to the developed countries like USA. The growing ranks of international leisure travellers are being influenced by business travellers who, are flooding into India as a result of economic liberalisation. It is thus imperative that our professional tourism corps be trained to meet these exacting requirements. Both in public and private sectors, the increasing understanding of these needs is leading to the development of institutes, training centres and academic programmes in tourism management. There is thus a great need for comprehensive professional literature. This two-volume series volume tells readers all that they want to know about tourism -- its history, networks and intricate operations. Volume Two discusses in detail how different tourism sectors operate and market themselves -- travel agencies, tour operators, hotels, restaurants, airlines -- as well as the impact of changing technology on their activities.
Author: Pran Nath Seth
Publisher: Sterling Publishers Pvt. Ltd
ISBN: 9788120731998
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Tourism is the world's second largest industry employing on an average one out of twenty adult men and women world-wide and the ratio is one out of ten when it comes to the developed countries like USA. The growing ranks of international leisure travellers are being influenced by business travellers who, are flooding into India as a result of economic liberalisation. It is thus imperative that our professional tourism corps be trained to meet these exacting requirements. Both in public and private sectors, the increasing understanding of these needs is leading to the development of institutes, training centres and academic programmes in tourism management. There is thus a great need for comprehensive professional literature. This two-volume series volume tells readers all that they want to know about tourism -- its history, networks and intricate operations. Volume Two discusses in detail how different tourism sectors operate and market themselves -- travel agencies, tour operators, hotels, restaurants, airlines -- as well as the impact of changing technology on their activities.
Author: Susan Briggs
Publisher: Kogan Page Publishers
ISBN: 9780749434694
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. ""Successful Tourism Marketing"" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.
Author: Roger Brooks
Publisher: Kendall Hunt Publishing Company
ISBN: 9780757506970
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
Author: Alexandre Panosso Netto
Publisher: Springer
ISBN: 3319057359
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Mexico, Brazil, Chile and Costa Rica are some of the Latin countries which have become examples and models for touristic development, respect for the environment and social inclusion. The book showcases some of the best practices, along with an analysis of how these projects helped improving the environmental and social surroundings and how return on investments has been ensured. Latin America is shown as an excellent example, with the Gross Domestic Product of the continent expanding intensely in the tertiary sector like leisure, hospitality, travel, tourism, entertainment, gastronomy, events and indoor and outdoor recreation. This book is a valuable resource both for professionals in the tourism industry and for researchers in tourism management.
Author: Duncan Duffett
Publisher: Pearson South Africa
ISBN: 9781770251496
Category : Tourism
Languages : en
Pages : 284
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Book Description
Author: Rosa M. Batista Canino
Publisher: Cambridge Scholars Publishing
ISBN: 1527502783
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.
Author: Dimitrios Buhalis
Publisher: Channel View Publications
ISBN: 1845412559
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
This volume presents an international selection of invited contributions on policy and best practice in accessible tourism, reflecting current practices across a range of destinations and business settings. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Accessible tourism is not only about providing access to people with disabilities but also addresses the creation of universally designed environments, services and information that can support people who may have temporary disabilities, families with young children, the ever-increasing ageing population, as well as creating safer work places for employees. The book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.
Author: Roger Doswell
Publisher: Routledge
ISBN: 1136352643
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
Tourism: How effective management makes the difference builds tourism's components and impacts into a total framework showing how it should be made subject to an overall planning and management process. This is an essential guide which also explains effective management in relation to current trends in tourism. It incorporates extensive coverage of the characteristics of tourism, making it ideally suited for those studying tourism, travel and business studies. Individual managers and policy decision makers will also find that this book addresses vital management issues and provides practical help. It covers both public and private sectors and shows how they can be brought together as a cohesive whole. It examines the functions of management, from planning to the monitoring of performance and results. Coverage of the crucial aspects of tourism management also includes economics, politics and government action, the environment, cultural influences, marketing, physical planning, human resources development and public awareness. Roger Doswell, formerly a lecturer and Kobler research fellow of University of Surrey, is a leading expert on tourism and has written or co-written ten books on the subject. During a long career he has travelled the world for many international organisations as a tourism development consultant.
Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000876160
Category : Business & Economics
Languages : en
Pages : 898
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Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author: Fred P. Bosselman
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 324
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Book Description
Tourism is by many measures the world's largest and fastest growing industry, and it provides myriad benefits to hosts and visitors alike. Yet if poorly managed, tourism can have serious negative impacts on tourist communities-their environment, physical appearance, economy, health, safety, and even their social values. Managing Tourism Growth analyzes and evaluates methods by which communities can carefully control tourism in order to maximize the positive aspects while minimizing the detrimental effects. The authors offer vivid examples of the ways in which uncontrolled tourism can adversely affect a community, and explain how to create an effective strategy that can protect tourism resources for current and future generations. Specific chapters provide detailed descriptions and evaluations of various approaches that communities around the world have successfully used. The authors examine alternative legal and regulatory measures, management techniques, and incentives that target tourism growth at all levels, from the quality of development, to its amount and rate of growth, to the locations in which it takes place. Approaches examined include: quality differentiation, performance standards, and trade-off strategies; preservation rules, growth limitations, and incremental growth strategies; expansion, dispersal, and concentration strategies, and identification of new tourism resources. The final chapter presents a concise and useful checklist of the elements of successful strategies that can help guide destination communities in the planning process. An outstanding feature of the book is the numerous and varied case studies it offers, including Santa Fe, New Mexico; Milford Sound, New Zealand; Nusa Dua, Bali; Great Barrier Reef, Australia; Sanibel, Florida; Canterbury, England; Republic of Maldives; Bruges, Belgium; Times Square, New York; Papua New Guinea; Park City, Utah; Whistler, British Columbia; and many others. The depth and accessibility of information provided, along with the wealth of global case studies, make the book must-reading for planning professionals, government officials, tourism industry executives, consultants, and faculty and students of geography, planning, or tourism.
