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Author: Mike King
Publisher: Hal Leonard Corporation
ISBN: 1458429474
Category : Music
Languages : en
Pages : 178
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Book Description
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Author: Mike King
Publisher: Hal Leonard Corporation
ISBN: 1458429474
Category : Music
Languages : en
Pages : 178
Get Book Here
Book Description
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Author: David Nevue
Publisher: CreateSpace
ISBN: 9781456531522
Category : Music
Languages : en
Pages : 229
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Book Description
The Internet is an incredible promotional tool for musicians. You can get radio play, grow a fan base, create a distribution channel and sell CDs and music downloads all online. Imagine how much music you'd sell if *thousands* of people heard your music every day? Most musicians, however, have no idea where to begin when it comes to online promotion. Some get as far as putting up a web site, but stop there. That's where this book will help. David Nevue, an independent musician like yourself, uses the Internet to generate well over $70,000 a year in music-related sales. Today, David is doing the "music biz" full-time, having quit his "day job" in 2001 after making more money selling music online than working for a corporation! In this book, David will take you step by step through the same marketing strategies he's used since 1995 to promote his music successfully on the Internet. Now you too can build your own music career using the Internet -in your own time and on your own terms.
Author: Richard Letts
Publisher: Allen & Unwin Academic
ISBN: 9781864482720
Category : Music
Languages : en
Pages : 215
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Book Description
Preface If Music Be the Food of Love, then What's Eating Leonard Cohen? The Purpose of Music is to be Promoted 1Do this Questionaire 2What are you Selling? Some fundamentals of your position Your image as a performer Interpersonal relations You by proxy 3Who's buying? The Audience Directors of performing groups or organisations Presenters Middle-men: managers and agents Record companies Funding bodies, foundations, sponsors Competitions 4Promotional strategies Promotional attitude Your promotional kit Finding out Getting the audition, getting the gig Attracting and building an audience Publicity Public relations Advertising Mail campaigns More on the core audience Helping your presenters Promoting yourself to record companies Promotion of the recording The CD-ROM Using the Internet Synergy Your international career Record company support 5Appendices
Author: Peter Spellman
Publisher: Hal Leonard Corporation
ISBN: 1495071219
Category : Music
Languages : en
Pages : 280
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Book Description
(Berklee Guide). Take charge of your music career with crucial do-it-yourself strategies. If you are an independent musician, producer, studio owner, or label, you should own this book! Written by Peter Spellman, Director of the Career Development Center at Berklee College of Music, this guide will teach you everything you need to know to become a success in the music business. Filled with empowering tips and resources for self-managed musicians, you will learn to: create a goals-driven plan to help you fulfill your musical passions; multiply the power of every gig you play using 15 proven methods; turbo-charge your social media strategy; get radio airplay online and offline; protect your creative works; keep your career organized and growing, using the best low-cost practices; and more!
Author: Bobby Owsinski
Publisher: Music Pro Guides
ISBN: 9781480387355
Category : Music
Languages : en
Pages : 0
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Book Description
SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND
Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538134632
Category : Music
Languages : en
Pages : 454
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Book Description
Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Author: Michael Gelfand
Publisher: Schirmer Trade Books
ISBN: 0857121979
Category : Music
Languages : en
Pages : 180
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Book Description
This book for professional and amateur musicians is an inspired cross between Stephen Covey’s wildly popular Seven Habits of Highly Effective People and Debbie Allen’s Confessions of a Shameless Self Promoter. Musician and rock journalist, Michael Gelfand (of the band, Fuller), shoots from the hip and tells his fellow musicians the straight truth about this business: It will chew you up and spit you out... all before breakfast... unless you’ve got a solid plan of attack. This advice is for every struggling musician out there who wants their band to gain momentum and break through the noise.
Author: Sarah Gottschling
Publisher:
ISBN: 9783656525196
Category :
Languages : de
Pages : 36
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Book Description
Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, University of Applied Sciences Koln RFH, language: English, abstract: The classical way music artists have to go to become successful is to convince the guard of a music label to get a chance to convince millions of people with their music afterwards. The labels then contrive a marketing-strategy for the new artists and arrange live-concerts in front of small audiences, which are a good medium to give the world a first impression of the artists talent and style of music. In the era of web 2.01, the way goes the other way around: Through social media they can create their music career vast on their own and can profile themselves. Uploading a music video, e.g. on YouTube, and convincing millions of people can be the key to call the labels attention to the unknown artists. The music labels work has also changed: Scouts search for talents on social media platforms. On the basis of users feedback, they can analyse, whose music runs and so which artists they want to contract. But often the labels look for artists, who are really talented and already have a self-marketing-strategy.2 That shows some kind of a new era in the social media, because during the last years, the term social media marketing was formed and operated. In the first period, after the entrance in the web 2.0, people didnt know about the spheres and possbilities of social media. Using it as a marketing tool has opened new gates for musicians to create the first buzz. The following explanations demonstrate the effectiveness of marketing in social media on the basis of the worlds largest social platforms, Facebook and YouTube. Additionally, two cases of successful self-marketing through social media are exemplified in the end: the story of success of Justin Bieber and Lana Del Rey. Their appearance on Facebook and YouTube will be analyzed with the help of numbers and figur
Author: William Mitchem, Jr
Publisher: Independently Published
ISBN:
Category : Music
Languages : en
Pages : 0
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Book Description
Navigate Essential Music Marketing Strategies "Quick Marketing for Musicians: Navigating the Basics" by William Mitchem Jr. is your essential guide to effective music promotion. Discover how to define your brand, build a strong online presence, create engaging content, connect with fans, optimize live performances, and refine your strategy. This straightforward handbook equips musicians and bands with practical tools to grow their audience and elevate their careers. Whether you're starting out or aiming to expand your reach, this book provides the foundational knowledge needed for successful music marketing.
Author: Dan Shinder
Publisher: Independently Published
ISBN: 9781794185920
Category :
Languages : en
Pages : 39
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Book Description
This is Volume III of the "Social Media Marketing For Musicians That Works" series. The focus is on the wrong way EVERYONE is using hashtags, as well as the misuse of @mention tags, and more. The answers to the effective way to use all tags across all platforms are in this book and will be an eye-opening-forehead slapping experience and will keep you from following everyone else off the cliff!About the series: Who is "Social Media Marketing for Musicians That Works!" written for?Attention all Musical Entrepreneurs, or rather, "Musicpreneur" (Musicians, Music Artists and Music Educators who mean business!) who want to sell more tickets to shows, more music downloads, more CD's, get more live gigs, more sessions, more YouTube views, Facebook video views and engagement (you NEED this!) radio airplay, more students, create a huge following in love with what you do and run successful crowdfunding campaigns - THIS IS FOR YOU!If you're looking to succeed with Social Media Marketing then this Quick-Read (under an hour each) 10-Volume Kindle Short Series by Social Media Marketing Expert Dan Shinder reveals how every Musical Entrepreneur can understand and implement Social Media Marketing Strategies that pay off with increased trust, likeability and brand love among an ever-growing fan base in love with what you do! And the first Volume is now available - FOR FREE, $2.99 USD or $5.99 USD, depending on the Amazon version you select!Here's a sample of what Dan Shinder covers in this insightful new series of Kindle Shorts: "Social Media Marketing for Musicians That Works!"(An Interview with Social Media Marketing Expert, Dan Shinder)-How Does Social Media Marketing Truly affect a musician's business in a positive manner?-What are REAL results in social media marketing?-How do I recognize REAL results in SMM?-How do I consistently create social media marketing content that will get great results?-How do I create engagement and build a relationship with my audience/fans/target market?-How do I leverage great SMM results to create more revenue?-How do I measure SMM results and recognize what is working and why, and what is not working and why?-Exactly how do I create great content that will get me great results?-How do I build a relationship between my brand and my following?-... and much, SO MUCH More! [in announcer's voice!]Dan also reveals "It's about Understanding People First, NOT the Technology!" Never before have you had such a unique opportunity to have this PROVEN Social Media Marketing expert take you by the hand and explain not only universal principles of social media marketing that get results, regardless of technology changes or platform features, but also Social Media Marketing Strategies that pay off with increased trust, likeability and brand love among an ever-growing fan base in love with what you are offering!Most of what you need is instruction and encouragement from someone who has 30,000+ hours of "been there and done that!" Get this book NOW and begin acquiring the Social Media Marketing success you want! And the rest of what you need is in the series. You can opt-in at http: //bit.ly/Mastermind-Group-SignUp to be invited to free live webinars and be notified when new additions to this series are released, and more!If you follow Dan's "Social Media Marketing for Musicians That Works!" step-by-step exactly what is taught, and it doesn't show you exactly how to create a larger online fan base with more engagement, it will absolutely get you better results-much better!Get Started Right NowSo go ahead, ORDER NOW and you're on your way to Social Media Marketing Success!
