Author: Martin Bischoff
Publisher: Irwin Professional Publishing
ISBN: 9780786312115
Category : Pharmaceutical industry
Languages : en
Pages : 0
Book Description
Unlike other industry sales reps, pharmaceutical sales reps face a unique set of pressures and challenges, from a constantly changing set of specifications to the most current and in-depth understanding of the techniques and treatments used within the industry. Reps are charged with the responsibility of ensuring demand and increased specification for products, and most importantly, generating the vital capital needed for the development of newer and better agents. The success of their efforts ultimately determines the success of their companies. Successful Pharmaceutical Selling will provide both the beginner and the seasoned pharmaceutical rep with that winning edge. Successful Pharmaceutical Selling is a 'nuts and bolts' book for the pharmaceutical sales rep. Chock full of tips and techniques on maximizing sales, this hands-on guide gives salespeople practical advise on a day-to-day basis. Based on a foundation of knowledge gained by a top salesperson who has spent many years in the field, this book offers proven guidance on how to win in this highly competitive market; insight written by a successful pharmaceutical rep-turned sales manager; a concise, easy to read format; and proven techniques to "get the sale."
Successful Pharmaceutical Selling
Author: Martin Bischoff
Publisher: Irwin Professional Publishing
ISBN: 9780786312115
Category : Pharmaceutical industry
Languages : en
Pages : 0
Book Description
Unlike other industry sales reps, pharmaceutical sales reps face a unique set of pressures and challenges, from a constantly changing set of specifications to the most current and in-depth understanding of the techniques and treatments used within the industry. Reps are charged with the responsibility of ensuring demand and increased specification for products, and most importantly, generating the vital capital needed for the development of newer and better agents. The success of their efforts ultimately determines the success of their companies. Successful Pharmaceutical Selling will provide both the beginner and the seasoned pharmaceutical rep with that winning edge. Successful Pharmaceutical Selling is a 'nuts and bolts' book for the pharmaceutical sales rep. Chock full of tips and techniques on maximizing sales, this hands-on guide gives salespeople practical advise on a day-to-day basis. Based on a foundation of knowledge gained by a top salesperson who has spent many years in the field, this book offers proven guidance on how to win in this highly competitive market; insight written by a successful pharmaceutical rep-turned sales manager; a concise, easy to read format; and proven techniques to "get the sale."
Publisher: Irwin Professional Publishing
ISBN: 9780786312115
Category : Pharmaceutical industry
Languages : en
Pages : 0
Book Description
Unlike other industry sales reps, pharmaceutical sales reps face a unique set of pressures and challenges, from a constantly changing set of specifications to the most current and in-depth understanding of the techniques and treatments used within the industry. Reps are charged with the responsibility of ensuring demand and increased specification for products, and most importantly, generating the vital capital needed for the development of newer and better agents. The success of their efforts ultimately determines the success of their companies. Successful Pharmaceutical Selling will provide both the beginner and the seasoned pharmaceutical rep with that winning edge. Successful Pharmaceutical Selling is a 'nuts and bolts' book for the pharmaceutical sales rep. Chock full of tips and techniques on maximizing sales, this hands-on guide gives salespeople practical advise on a day-to-day basis. Based on a foundation of knowledge gained by a top salesperson who has spent many years in the field, this book offers proven guidance on how to win in this highly competitive market; insight written by a successful pharmaceutical rep-turned sales manager; a concise, easy to read format; and proven techniques to "get the sale."
How to Break Into Pharmaceutical Sales
Author: Tom Ruff
Publisher: Tom Ruff Company
ISBN: 0978607015
Category : Drugs
Languages : en
Pages : 236
Book Description
[This book is an] organized 'formulary' written for those who are considering a specific field - 'drug reps', as they are known in the industry.-Introd.
Publisher: Tom Ruff Company
ISBN: 0978607015
Category : Drugs
Languages : en
Pages : 236
Book Description
[This book is an] organized 'formulary' written for those who are considering a specific field - 'drug reps', as they are known in the industry.-Introd.
Pharmaceutical Marketing
Author: Mickey C. Smith
Publisher: CRC Press
ISBN: 9781439810910
Category : Medical
Languages : en
Pages : 444
Book Description
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
Publisher: CRC Press
ISBN: 9781439810910
Category : Medical
Languages : en
Pages : 444
Book Description
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
Pharmaceutical Landing
Author: Frank A. Melfa
Publisher:
ISBN: 9780964164093
Category : Business & Economics
Languages : en
Pages : 150
Book Description
Why Not Make More Money In Pharmaceutical Sales??First You Need to Be Ready for the Interview!?Pharmaceutical Landing?s prescription for success is a must read whether you are a recent college graduate or looking to make a career change into pharmaceuticals sales. Most candidates never make it past the first interview. Learn now what managers look for during interviews. This is a straight-talking, hard-hitting guide to landing your first pharmaceutical sales job!?Learn what to bring, say, and show during the interview.?How to answer the toughest interview questions related to pharmaceutical sales.?Gain an advantage by seeing the right healthcare professionals before your interview.Do You Want to Succeed and Make $100,000 in the First Year??Then You Better Learn How to Work Smart!?Getting hired is just half the battle. Keeping your job and excelling in it is the other half. Learn how to gain a competitive edge on the rest of the 90,000 pharmaceutical reps in this country:?OUTSELL your competition by gaining access to no-see doctors and then Own their Offices!?OUTSMART by calling on the right doctors, the right amount of times using an ironclad schedule.?OUTBATTLE by learning how to present, ask questions, overcome objections, and close the sale better than the competition. Frank Melfa is a district manager for one of the largest pharmaceutical companies in the world. His uniquely successful selling and management style has helped transform poor performing territories to money-making territories. Frank is also a former champion bodybuilder and author of Bodybuilding A Realistic Approach.
Publisher:
ISBN: 9780964164093
Category : Business & Economics
Languages : en
Pages : 150
Book Description
Why Not Make More Money In Pharmaceutical Sales??First You Need to Be Ready for the Interview!?Pharmaceutical Landing?s prescription for success is a must read whether you are a recent college graduate or looking to make a career change into pharmaceuticals sales. Most candidates never make it past the first interview. Learn now what managers look for during interviews. This is a straight-talking, hard-hitting guide to landing your first pharmaceutical sales job!?Learn what to bring, say, and show during the interview.?How to answer the toughest interview questions related to pharmaceutical sales.?Gain an advantage by seeing the right healthcare professionals before your interview.Do You Want to Succeed and Make $100,000 in the First Year??Then You Better Learn How to Work Smart!?Getting hired is just half the battle. Keeping your job and excelling in it is the other half. Learn how to gain a competitive edge on the rest of the 90,000 pharmaceutical reps in this country:?OUTSELL your competition by gaining access to no-see doctors and then Own their Offices!?OUTSMART by calling on the right doctors, the right amount of times using an ironclad schedule.?OUTBATTLE by learning how to present, ask questions, overcome objections, and close the sale better than the competition. Frank Melfa is a district manager for one of the largest pharmaceutical companies in the world. His uniquely successful selling and management style has helped transform poor performing territories to money-making territories. Frank is also a former champion bodybuilder and author of Bodybuilding A Realistic Approach.
Professional Pharmaceutical Selling
Author: Jane Williams
Publisher: Principle Publications
ISBN: 9780970415370
Category : Business & Economics
Languages : en
Pages : 124
Book Description
Written by the best-selling author of the "Insider's Guide to the World of Pharmaceutical Sales," this title provides the necessary insight and information needed to hasten the learning process so that the new representative will not only meet, but exceed their sales goals. (Careers-Jobs)
Publisher: Principle Publications
ISBN: 9780970415370
Category : Business & Economics
Languages : en
Pages : 124
Book Description
Written by the best-selling author of the "Insider's Guide to the World of Pharmaceutical Sales," this title provides the necessary insight and information needed to hasten the learning process so that the new representative will not only meet, but exceed their sales goals. (Careers-Jobs)
The Pharmaceutical Sales Representative Handbook
Author: Todd Bearden and Larry Martin
Publisher: iUniverse
ISBN: 1440109451
Category : Business & Economics
Languages : en
Pages : 102
Book Description
The most updated, comprehensive, real world, field manual on modern day pharmacuetical sales available today. This handbook was written by reps for reps. It was designed with you in mind, those that are out in the field everyday; selling and driving business for your company. This is not a handbook for getting into the industry or how to interview for your next pharmaceutical sales job, it is a boots on the ground field manual for success in this field, updated to include what the environment is like today and what it will be like in 5 years. As a retired military officer, I wish I had this book when I entered the industry eight years ago. Now you have the opportunity to hit the ground running with this field book, providing detailed information from being a standout in training to driving your sales beyond the competition in your first year in the field.
Publisher: iUniverse
ISBN: 1440109451
Category : Business & Economics
Languages : en
Pages : 102
Book Description
The most updated, comprehensive, real world, field manual on modern day pharmacuetical sales available today. This handbook was written by reps for reps. It was designed with you in mind, those that are out in the field everyday; selling and driving business for your company. This is not a handbook for getting into the industry or how to interview for your next pharmaceutical sales job, it is a boots on the ground field manual for success in this field, updated to include what the environment is like today and what it will be like in 5 years. As a retired military officer, I wish I had this book when I entered the industry eight years ago. Now you have the opportunity to hit the ground running with this field book, providing detailed information from being a standout in training to driving your sales beyond the competition in your first year in the field.
Hard Sell
Author: Jamie Reidy
Publisher: Andrews McMeel Publishing
ISBN: 0740788868
Category : Biography & Autobiography
Languages : en
Pages : 242
Book Description
Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.
Publisher: Andrews McMeel Publishing
ISBN: 0740788868
Category : Biography & Autobiography
Languages : en
Pages : 242
Book Description
Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.
Bad Pharma
Author: Ben Goldacre
Publisher: Macmillan
ISBN: 0865478066
Category : Business & Economics
Languages : en
Pages : 479
Book Description
Originally published in 2012, revised edition published in 2013, by Fourth Estate, Great Britain; Published in the United States in 2012, revised edition also, by Faber and Faber, Inc.
Publisher: Macmillan
ISBN: 0865478066
Category : Business & Economics
Languages : en
Pages : 479
Book Description
Originally published in 2012, revised edition published in 2013, by Fourth Estate, Great Britain; Published in the United States in 2012, revised edition also, by Faber and Faber, Inc.
Marketing Planning for the Pharmaceutical Industry
Author: John Lidstone
Publisher: Taylor & Francis
ISBN: 1351919768
Category : Business & Economics
Languages : en
Pages : 169
Book Description
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Publisher: Taylor & Francis
ISBN: 1351919768
Category : Business & Economics
Languages : en
Pages : 169
Book Description
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Innovation and Marketing in the Pharmaceutical Industry
Author: Min Ding
Publisher: Springer Science & Business Media
ISBN: 1461478014
Category : Medical
Languages : en
Pages : 763
Book Description
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Publisher: Springer Science & Business Media
ISBN: 1461478014
Category : Medical
Languages : en
Pages : 763
Book Description
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.