Successful Business Strategies Using Telecommunications Services PDF Download
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Author: Martin F. Bartholomew
Publisher: Artech House Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Today's electronic global marketplace, created by 24-hour trading networks such as the Internet, presents vast possibilities for information products and significant opportunities for their service providers. Offering the first cohesive, overall perspective, this book shows service providers how to sustain a competitive proposition by adding value -- enhancing integration to make products more accessible and more user friendly to customers.
Author: Martin F. Bartholomew
Publisher: Artech House Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Today's electronic global marketplace, created by 24-hour trading networks such as the Internet, presents vast possibilities for information products and significant opportunities for their service providers. Offering the first cohesive, overall perspective, this book shows service providers how to sustain a competitive proposition by adding value -- enhancing integration to make products more accessible and more user friendly to customers.
Author: Karen G. Strouse
Publisher: Artech House Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.
Author: Kiruba J. B. Levi
Publisher: Springer Science & Business Media
ISBN: 383509453X
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
Author: Karen G. Strouse
Publisher: Artech House Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
In today's crowded and confusing telecom marketplace, determining the right strategic direction is the key to differentiating your company from the pack and to attracting and retaining the best customers. Here's the book that helps you do just that!
Author: Lee, In
Publisher: IGI Global
ISBN: 1605661953
Category : Technology & Engineering
Languages : en
Pages : 1211
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Book Description
"This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications"--Provided by publisher.
Author: Nathan J. Muller
Publisher: Artech House
ISBN: 9781580535731
Category : Computers
Languages : en
Pages : 476
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Book Description
Written by today's leading experts in industry and academia, Wireless IP and Building the Mobile Internet is the first book to take a comprehensive look at the convergence of wireless and Internet technologies that are giving rise to the mobile wireless Internet. This cutting-edge resource provides you with an overview of all the elements required to understand and develop future IP based wireless multimedia communications and services. The book shows you how to integrate the latest technologies in mobility, wireless, and the Internet to achieve workable end-to-end solutions. You get detailed coverage of wireless IP and its relationship with other mobile technologies such as GPRS and UMTS. Moreover, this essential reference features discussions on wireless IP evolution; quality of service; resource management; TCP/IP in wireless IP networks; handoff, mobility and signaling; and services and applications. Essential reading for practicing mobile communications engineers, designers, and engineering managers, the book is also easily adoptable as a text for graduate-level courses.
Author: Sauming Pang
Publisher: John Wiley & Sons
ISBN: 9780470740828
Category : Technology & Engineering
Languages : en
Pages : 360
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Book Description
Comprehensive reference to successful service design for the telecommunications industry Telecommunications companies operate in increasingly competitive environments. The companies that survive and excel are those offering the most compelling range of products and services. These services are complex since they touch all aspects of business. Service design and implementation skills are therefore the key for staying on top of the competition. Successful Service Design for Telecommunications provides a comprehensive guide into service design and implementation. The author provides a consistent approach to designing scalable and operable processes that can be used when designing a variety of technologically based services; offering concepts, principles and numerous examples that the readers can easily adapt to their technological environment. Key features: Defines what telecommunications services are from business, technical and operational perspectives Explains how telecommunications services can be implemented, including implementation strategies for both new service introductions and enhancements to existing services The principles and management processes described can be used on all telecommunications services (fixed, mobile, broadband and wireless) and technology (e.g. IT and Internet) based services Includes references to the current best practices and industry standards and complements the eTom and the OSS/ BSS models proposed by the TeleManagement Forum Features numerous real-life scenarios and examples to support the discussion on the key concepts of service design This book will be of interest to managers, service designers, project managers, IT professionals, operation managers and senior executives who work in the telecommunications sector. University students studying telecommunications, IT and service science courses will also find this text insightful.
Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1136288910
Category : Language Arts & Disciplines
Languages : en
Pages : 445
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Book Description
With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.
Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1135593558
Category : Language Arts & Disciplines
Languages : en
Pages : 441
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Book Description
With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
Author: Xavier Carcelle
Publisher: Artech House
ISBN: 1596933364
Category : Computers
Languages : en
Pages : 349
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Book Description
Here's everything you want to know about PLC technology, theory, applications, and installation organized for you in the first definitive English-language book on the subject. You get a solid theoretical grounding on this emerging alternative to Wi-Fi and Ethernet together with best-practice examples of PLC deployments and down-to-business procedures to install PLC in the home, design large-scale PLC networks for businesses and communities, and choose the right technology and equipment for any application. A state-of-the-art reference, how-to guide, and problem-solver wrapped up in one complete source, this benchmark work brings you quickly up to speed on PLC network architecture, functionalities, security issues, and applications. You get details on PLC modems, transformers, and other equipment along with PLC installation and configuration guidelines that cover everything from choosing the topology for a PLC network to configuring parameters under Windows or Linux/BSD. The book spells out steps to install PLC in homes followed by design and configuration procedures for PLC business networks that cover all issues involving network architecture, standard and equipment selection, security, and other essentials. The book also explores the development of community-wide PLC networks and the emergence of hybrid PLC-Ethernet-Wi-Fi applications. Supported by real-world examples and 280 illustrations, this hands-on resource takes you to the cutting edge of power line communications and helps you tap its rich potential moving forward.
