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Author: Lynda Lee Kaid
Publisher: Routledge
ISBN: 1135650942
Category : Language Arts & Disciplines
Languages : en
Pages : 785
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Book Description
The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.
Author: Lynda Lee Kaid
Publisher: Routledge
ISBN: 1135650942
Category : Language Arts & Disciplines
Languages : en
Pages : 785
Get Book Here
Book Description
The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.
Author: Thomas Frankl
Publisher: Taylor & Francis
ISBN: 1000997162
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
Understanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what’s in their job description? How do you build an outstanding team? (Spoiler: it’s not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership. As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people's attitudes, thinking and behavior – and which may boost, or undermine a leader's authority, the performance of teams or the quality of key customer relationships. Readers will learn how we unconsciously communicate and how we positively or negatively influence other people in the process. Understanding subliminal influence will help people in, or aspiring towards, leadership positions to build trust, understand others’ emotions, make better decisions, and strengthen professional relationships. Based on recent scientific research in disciplines as diverse as psychology, evolutionary biology, anthropology, medicine, neuroscience, and management studies, the book offers a breakthrough, multidisciplinary approach to influence and leadership. This book is for everyone interested in the psychological, biological, and medical dimensions of leadership.
Author: Milton Lodge
Publisher: Cambridge University Press
ISBN: 1107064759
Category : Political Science
Languages : en
Pages : 476
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Book Description
Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.
Author: Elizabeth Suhay
Publisher: Oxford University Press
ISBN: 0190860839
Category : Political Science
Languages : en
Pages : 1124
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Book Description
Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.
Author: Brian Massumi
Publisher: John Wiley & Sons
ISBN: 074568985X
Category : Social Science
Languages : en
Pages : 194
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Book Description
'The capacity to affect and to be affected'. This simple definition opens a world of questions - by indicating an openness to the world. To affect and to be affected is to be in encounter, and to be in encounter is to have already ventured forth. Adventure: far from being enclosed in the interiority of a subject, affect concerns an immediate participation in the events of the world. It is about intensities of experience. What is politics made of, if not adventures of encounter? What are encounters, if not adventures of relation? The moment we begin to speak of affect, we are already venturing into the political dimension of relational encounter. This is the dimension of experience in-the-making. This is the level at which politics is emergent. In these wide-ranging interviews, Brian Massumi explores this emergent politics of affect, weaving between philosophy, political theory and everyday life. The discussions wend their way 'transversally': passing between the tired oppositions which too often encumber thought, such as subject/object, body/mind and nature/culture. New concepts are gradually introduced to remap the complexity of relation and encounter for a politics of emergence: 'differential affective attunement', 'collective individuation', 'micropolitics', 'thinking-feeling', 'ontopower', 'immanent critique'. These concepts are not offered as definitive solutions. Rather, they are designed to move the inquiry still further, for an ongoing exploration of the political problems posed by affect. Politics of Affect offers an accessible entry-point into the work of one of the defining figures of the last quarter century, as well as opening up new avenues for philosophical reflection and political engagement.
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Propaganda
Languages : en
Pages : 174
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Book Description
Author: Ran R. Hassin
Publisher: Oxford University Press
ISBN: 0195149955
Category : Psychology
Languages : en
Pages : 606
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Book Description
This collection of 20 original chapters by leading researchers examines the cognitive unconscious from social, cognitive, and neuroscientific viewpoints, presenting some of the most important developments at the heart of the new picture of the unconscious.
Author: Drew Westen
Publisher: PublicAffairs
ISBN: 1586485997
Category : Political Science
Languages : en
Pages : 497
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Book Description
The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists -- and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt -- and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said -- or could have said -- in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years -- such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how
Author: Wilson Bryan Key
Publisher: New Amer Library
ISBN: 9780451159519
Category : Psychology
Languages : en
Pages : 220
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Book Description
Explains the ways in which the media uses sex and violence to manipulate human behavior, citing specific examples from Playboy, Vogue, and Cosmopolitan magazines
Author: Raymond Firth
Publisher: Routledge
ISBN: 0415694663
Category : Signs and symbols
Languages : en
Pages : 468
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Book Description
This book first published in 1973 offers a broad survey of the study of symbolic ideas and behaviour. The study of symbolism is popular nowadays and anthropologists have made substantial contributions to it. Raymond Firth has long been internationally known for his field research in the Solomons and Malaysia, and for his theoretical work on kinship, economics and religion. Here from a new angle, he has produced a broad survey of the study of symbolic ideas and behaviour. Professor Firth examines definitions of symbol. He traces the history of scientific inquiry into the symbolism of religious cults, mythology and dreams back into the eighteenth century. He compares some modern approaches to symbolism in art, literature and philosophy with those in social anthropology. He then cites examples in anthropological treatment of symbolic material from cultures of varying sophistication. Finally he offers dispassionate analyses of symbols used in contemporary Western situations - from hair-styles to the use and abuse of national flags; from cults of Black Jesus to the Eucharistic rite. In all this Professor Firth combines social and political topicality with a scholarly and provocative theoretical inquiry.
