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Author: david a. horne and michael d. johnson
Publisher:
ISBN:
Category :
Languages : en
Pages : 46
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Book Description
Author: david a. horne and michael d. johnson
Publisher:
ISBN:
Category :
Languages : en
Pages : 46
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 30
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Book Description
Author: David A. Horne
Publisher:
ISBN:
Category :
Languages : en
Pages : 44
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Book Description
Author: David A. Horne and Michael D. Johnson
Publisher:
ISBN:
Category :
Languages : en
Pages : 27
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Book Description
Author: William L. Wilkie
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 844
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Book Description
William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing ``rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded ``notes'' section has been placed at the back of the book for easy access.
Author: American Academy of Advertising. Conference
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 626
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Author:
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ISBN:
Category : Bliss Bibliographic classification
Languages : en
Pages : 148
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Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages :
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Author: Michael Johnson & Claes Fornell
Publisher:
ISBN:
Category :
Languages : en
Pages : 43
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Book Description
Author: April Dunford
Publisher:
ISBN: 9781999023003
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
