Streetwise Marketing Plan PDF Download
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Author: Don Debelak
Publisher: Adams Media
ISBN: 9781580622684
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive - he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. getAbstract recommends this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace.
Author: Don Debelak
Publisher: Adams Media
ISBN: 9781580622684
Category : Business & Economics
Languages : en
Pages : 362
Get Book Here
Book Description
In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive - he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. getAbstract recommends this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace.
Author: Michele Cagan
Publisher: Simon and Schuster
ISBN: 1440517460
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Every great business begins with a great business plan! Nearly half of all new businesses fail within the first to years. To beat these odds, your new business needs a plan. Streetwise Business Plans with CD shows you how to create a professional business plan in no time. This book explains how to use a business plan to establish a sound business, develop a complete marketing strategy, and forecast change. Streetwise Business Plans with CD features multiple samples of prewritten text for every part of your plan, as well as two complete sample business plans. Streetwise Business Plans with CD includes sample material to be used in creating the ultimate business plan. The CD walks you through all of the basics and includes important topics such as Your General Executive Summary, Company Summary, Services & Products Summary, Market Analysis, Strategic Summary, Management Summary, and a Financial Plan. Whether you're expanding an established enterprise or opening a one-person shop, the best way to get your new business off to a good start is with Streetwise Business Plan with CD!
Author: Janet Bamford
Publisher: John Wiley & Sons
ISBN: 0470884649
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Teen investors have powerful advantages over the rest of us. Many are whizzes at financial research on the Internet. They’re quick to master online stock trading. According to an August 2000 Wall Street Journal article, today more young Americans own investments than ever before, with 35 percent of eighth through twelfth graders owning stock or bonds, usually in a parent’s name, while about one-fifth own mutual funds. Often these teenage investors have amassed substantial nest eggs—even before they’ve finished high school. Although teen investors need adult cosigners for their brokerage and mutual fund custodial accounts, it’s not unusual for them to be the driving force behind their parents’ and relatives’ investment decisions. Now teens have another leg up—a book that explains the successes and investment strategies of real-life teen investors, along with the wisdom of Wall Street pros, and tips on how to make the most of the Web. The popularity of stock-picking contests and high school investment clubs—along with successful marketing vehicles, such as Stein Roe’s Young Investors Fund—have created a growing demand for investment information focused on teens, written for teens. Street Wise provides exactly what they want.
Author:
Publisher: Adams Media
ISBN: 9781558507258
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
A collection of short, reader-friendly entries provides informative suggestions about selling, handling problems, "breaking the ice" with new customers, and more, complete with sample selling scripts, letters, and forms. Original. IP.
Author: Keith Patching
Publisher: Routledge
ISBN: 1136014578
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
'Corporate Politics for IT Managers: How to get Streetwise' addresses some of the most persistent problems faced by IT managers which undermine their power and influence in their organisations and which prevents them obtaining seat on the board of directors. It deals directly with the IT stereotype and offers advice on how to survive and then thrive despite the odds being stacked against the IT manager. Divided into four parts, 'How the IT Manager Gets Streetwise' begins by placing the IT stereotype in context, and proceeds to challenge the IT persons' habitual behaviours of the past, and present ways of rethinking IT services, before concluding with how managers can become "streetwise" in today's organisations. There are many books on the market telling IT managers how to construct IT and IS strategies, and even more on how to 'run' an IT department or function. However, few deal with the politics in organisations. 'Corporate Politics for IT Managers: How to get Streetwise' equips IT managers with the necessary skills to cope successfully in the political arenas of the boardrooms in today's businesses.
Author: Alexander Hiam
Publisher: Adams Media
ISBN: 9781580622561
Category : Industrial management
Languages : en
Pages : 0
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Book Description
The savvy approach that readers expect from the "Streetwise" series is applied to critical MBA skills that are crucial to businesses of all sizes. In an innovative, user-friendly format, the book offers five popular business workshops: communications, leadership, employee motivation, financial management, and sales and marketing. Two-color throughout.
Author: Joe LoCicero
Publisher: Adams Media
ISBN: 9781598690668
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
When mastered effectively, the art of business communication can build a lucrative, impressive, and respected company beyond imagination. A company that embraces solid communication saves and makes time and money--the two hottest commodities in the business world. In Streetwise Business Communications, communications expert Joe LoCicero answers your questions about communicating with clients and staff, dealing with technology and choosing the right medium.Streetwise Business Communications is the complete reference for all small business owners who struggle to come up with a clear and concise message, and the means with which to communicate that message. You too can communicate a message, retain, and win new business--even compete with the big boys. All you need is the proper the tools to speak, write, organize, and present their message effectively. Streetwise Business Communications will arm you with those tools!Includes crucial advice on: Good grammar and correct spellings of commonly misspelled words Proper phone and email etiquette Well-organized letters, memos, and e-mails Presentation skills In all its formats, communication must constantly, continually, and cleverly work to get--and keep--business. No matter the size of your business, Streetwise Business Communications will keep you and your company in contact, in command, and in control! The AuthorJoe LoCicero has been a marketing consultant and master of communication for the past fifteen years. He developed communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, Turner Broadcasting, Fox Sports Network, TimeWarner, and Hallmark. He has put his skills to work launching his own lifestyle brand company, PRACTICAL WHIMSY. He is the author of The Complete Idiot's Guide to Clear Thinking. He lives in Los Angeles, CA.
Author: Marc Kramer
Publisher: Adams Media Corporation
ISBN: 9781580621953
Category : Corporate turnarounds
Languages : en
Pages : 0
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Book Description
How to revitalize a stagnant enterprise.
Author: John Riddle
Publisher: Adams Media
ISBN: 9781580626989
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise "RM" books provide everything business-people need to get up and running in the fast lane. Readers benefit from the expert advice of seasoned professionals in all areas of business, from motivating employees to marketing, building web site traffic to financing.
Author: Elaine Biech
Publisher: John Wiley & Sons
ISBN: 0787968293
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.
