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Author: Richard Hammond
Publisher: FT Press
ISBN: 0133577716
Category : Business & Economics
Languages : en
Pages : 611
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Book Description
A new collection filled with winning ideas and strategies for improving¿ your sucess in the retail business... 2¿authoritative books, now in a convenient e-format, at a great price! Smart Retail, the world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.¿ Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe’s, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results.¿Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more. From world-renowned experts Richard Hammond and Barry Berman.
Author: Jagmohan John Raju
Publisher: Pearson Education
ISBN: 0132696517
Category : Business & Economics
Languages : en
Pages : 1030
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Book Description
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits! From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt
Author: Matthias Spanke
Publisher: Springer Nature
ISBN: 3030366502
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: Charles Nehme
Publisher: Charles Nehme
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Introduction Purpose of the Book In an era where customers have more choices than ever, exceptional customer service has become a key differentiator that sets successful businesses apart from the rest. The aim of this book is to provide you with a comprehensive guide to mastering customer service. Whether you're a seasoned professional, a new hire, or a business owner, this book will equip you with the knowledge and skills needed to deliver outstanding service and foster lasting customer relationships. Importance of Customer Service in Today's Market Customer service is no longer just a support function—it is a strategic element of business success. With the rise of social media and online reviews, a single customer interaction can influence thousands of potential customers. Great customer service can turn a one-time buyer into a loyal advocate, while poor service can drive customers away and damage your brand's reputation. This book explores why customer service matters more than ever and how it can impact your bottom line. Overview of What the Reader Will Learn This book is divided into six parts, each designed to cover a different aspect of customer service: Foundations of Customer Service: Understand the core principles and importance of customer service, including the customer journey and expectations. Building a Customer-Centric Culture: Learn how to create an organizational culture that prioritizes customer satisfaction through leadership, employee engagement, and a positive workplace environment. Essential Customer Service Skills: Develop key skills such as effective communication, problem-solving, conflict resolution, and time management. Tools and Techniques: Discover the tools and techniques that can enhance your customer service, including feedback mechanisms, technology, and performance measurement. Advanced Strategies: Explore advanced strategies like personalization, customer loyalty programs, and crisis management to elevate your customer service efforts. Industry-Specific Customer Service: Gain insights into best practices tailored to specific industries such as retail, hospitality, and B2B services. The Evolution of Customer Service Customer service has evolved significantly over the years. From the early days of face-to-face interactions and telephone support to the modern era of digital communication and AI-driven solutions, the way businesses interact with customers has transformed. This section will provide a historical perspective on the evolution of customer service, highlighting key milestones and the changing expectations of customers. By understanding the past, we can better appreciate the present and anticipate the future trends in customer service. This book will not only provide you with practical tips and strategies but also encourage you to think critically about how you can innovate and adapt to meet the ever-evolving needs of your customers. Welcome to "Mastering Customer Service: Strategies for Excellence." Let's embark on this journey together to create exceptional customer experiences and drive your business to new heights.
Author: Eric N. Simons
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 232
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Book Description
Author: Prabhu TL
Publisher: Nestfame Creations Pvt. Ltd.
ISBN:
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Step into the dynamic world of retail management—a realm where innovation, customer experience, and strategic thinking converge to shape the future of retail. "Retail Management" is a comprehensive guide that unravels the intricacies of this vibrant industry, offering a roadmap to excel in a fast-paced and ever-evolving market. Embracing Retail Excellence: Unleash your potential as "Retail Management" equips you with the essential knowledge and skills to thrive in the competitive retail landscape. From store operations to omnichannel marketing, this book presents a holistic approach to mastering the art of retail management. Key Themes Explored: Retail Strategy: Discover the strategies that differentiate successful retailers, including market positioning and competitive advantage. Customer-Centric Retail: Embrace the significance of customer experience and personalized interactions in building brand loyalty. Inventory and Supply Chain Management: Learn to optimize inventory levels and streamline supply chain processes for efficiency. Visual Merchandising: Explore the art of visual storytelling and creating immersive retail spaces that captivate customers. E-commerce and Digital Retail: Stay ahead of the digital revolution with insights into online retail and e-commerce strategies. Target Audience: "Retail Management" caters to retail managers, business owners, students, and anyone passionate about excelling in the retail industry. Whether you manage a physical store or an online shop, this book empowers you to navigate the complexities of retail management. Unique Selling Points: Real-World Case Studies: Engage with practical examples from successful retailers, offering lessons for your own business. Data-Driven Decisions: Embrace the power of retail analytics and consumer data to inform business strategies. Retail Trends and Innovations: Stay up-to-date with the latest retail trends, technology, and innovative business models. Sustainable Retail Practices: Champion eco-friendly initiatives and responsible retailing. Elevate Your Retail Journey: "Retail Management" goes beyond textbook knowledge—it's a transformative guide that equips you to excel as a retail leader. Whether you seek to optimize store operations, enhance customer loyalty, or navigate the e-commerce landscape, this book is your compass to retail success. Set your course for retail excellence! Secure your copy of "Retail Management" and unlock the potential to thrive in the exciting world of modern retail.
Author: Travis Walker
Publisher:
ISBN: 9780985539375
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Conducting a profitable Going Out of Business Sale is like no other sale you've ever run. In fact, it's like running a second business...and you only get ONE SHOT to get it right. Getting the wrong advice or implementing the wrong marketing process could be one of the most costly decisions you could ever make as a retailer...and you could ruin your reputation in the process. Make your ONE SHOT at an effective Retail Store Closing Sale count with the guidance of a well respected Retail Sales PRO.
Author: A. Coskun Samli
Publisher: Bloomsbury Publishing USA
ISBN: 0313370826
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably to retailing practice. Not a simplified set of steps to take, his book forces retailing decision makers to think for themselves and to use sound reasoning in their judgments. With an extensive review of retailing research and emphasis on small retail decision-making processes, plus discussions of human resource development, information technology, control mechanisms, and the international aspects of retailing, this book will find a special place in the list of books that must be read, not only by retailing professionals and students, but also their colleagues who teach retailing. The planning and implementation of the strategic plan is dependent upon the identification of the retailer's target market, and then successfully catering to that market by using four key retailing mixes: goods and service mix, communication mix, pricing mix, and human resource mix. The retailing mixes are the controllables of retail management. Preparation of these mixes depends upon the knowledge, reasoning, availability of resources, and familiarity with the target markets.
Author: Susan Barksdale
Publisher: Association for Talent Development
ISBN: 1607284529
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Create a dynamic strategic plan, central to your organizations ability to make critical business decisions, with this step-by-step walk through the strategic planning process. 10 Steps to Successful Strategic Planning offers a simple 10 step process to assessing your priorities, organizing your goals, and getting your organization on the path to planned success. Loaded with worksheets, exercises, tips, tools, checklists, and other easy-to-use and interactive learning aids, this title guides you through the entire strategic planning process.
Author: Richard Hammond
Publisher: Pearson UK
ISBN: 1292082216
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
