Think Human

Think Human PDF Author: Olivier Duha
Publisher: Kogan Page Publishers
ISBN: 139861453X
Category : Business & Economics
Languages : en
Pages : 225

Get Book Here

Book Description
In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, Duha shows you how to develop your customer relations team into a key strategic resource for growth.

Think Human

Think Human PDF Author: Olivier Duha
Publisher: Kogan Page Publishers
ISBN: 139861453X
Category : Business & Economics
Languages : en
Pages : 225

Get Book Here

Book Description
In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, Duha shows you how to develop your customer relations team into a key strategic resource for growth.

Stratégie clients augmentée

Stratégie clients augmentée PDF Author: Gilles N’Goala
Publisher: ISTE Group
ISBN: 1784055867
Category : Customer relations
Languages : fr
Pages : 327

Get Book Here

Book Description
La transformation numérique façonne un nouveau paysage pour les entreprises et leurs clients. Pour les professionnels du marketing, les multiples avantages technologiques disponibles et l’explosion des données personnelles représentent de formidables opportunités pour proposer des expériences clients toujours plus riches, fluides et connectées. Pour les clients, cet écosystème permet d’avoir plus d’autonomie et de pouvoir aux côtés de l’entreprise. L’ensemble de ces évolutions offre la possibilité aux entreprises de mettre en oeuvre des stratégies clients augmentées. Cet ouvrage propose une réflexion sur la relation client, ce qu’elle est devenue, et ce qu’elle sera demain. Il présente aux praticiens, enseignants-chercheurs et étudiants un état de l’art et une vision prospective de la relation client dans un monde numérique. Il s’adresse également à ceux qui veulent développer une pensée actualisée dans le domaine et avoir toutes les clés pour se projeter dans l’avenir.

Cryptographie : principes et mises en œuvre / 2ème édition revue et augmentée

Cryptographie : principes et mises en œuvre / 2ème édition revue et augmentée PDF Author: BARTHELEMY Pierre
Publisher: Lavoisier
ISBN: 2746288168
Category :
Languages : en
Pages : 482

Get Book Here

Book Description
Quels sont les enjeux de la cryptographie moderne ? Quels sont ses objets, son langage ? Quelles sont les solutions actuelles aux problèmes de confidentialité, d'authentification et d'anonymat ? Quel degré de confiance peut-on accorder à ces solutions ? Cette seconde édition, enrichie et mise à jour, propose un panorama des outils et procédés de la cryptographie. Après avoir présenté et analysé les méthodes, cet ouvrage offre une description précise des techniques mathématiques indispensables et des principales primitives cryptographiques. Les fonctionnalités de base comme le chiffrement, la signature ou l'authentification, sont étudiées dans le cadre de la cryptographie à clé publique ou secrète. Cryptographie analyse également l'interaction entre ces notions ainsi que leurs mises en oeuvre dans des protocoles généraux et dans des applications concrètes. Il s'intéresse aux attaques contre les systèmes cryptographiques y compris celles par canaux cachés et par injection de fautes. Il aborde le domaine désormais indispensable des preuves de sécurité.

Social Media Marketing: Breakthroughs in Research and Practice

Social Media Marketing: Breakthroughs in Research and Practice PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522556389
Category : Computers
Languages : en
Pages : 1600

Get Book Here

Book Description
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Current Catalog

Current Catalog PDF Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1628

Get Book Here

Book Description
First multi-year cumulation covers six years: 1965-70.

The Future of Air Power in the Aftermath of the Gulf War

The Future of Air Power in the Aftermath of the Gulf War PDF Author: Robert L. Pfaltzgraff
Publisher: DIANE Publishing
ISBN: 1428992812
Category : Air power
Languages : en
Pages : 387

Get Book Here

Book Description
This collection of essays reflects the proceedings of a 1991 conference on "The United States Air Force: Aerospace Challenges and Missions in the 1990s," sponsored by the USAF and Tufts University. The 20 contributors comment on the pivotal role of airpower in the war with Iraq and address issues and choices facing the USAF, such as the factors that are reshaping strategies and missions, the future role and structure of airpower as an element of US power projection, and the aerospace industry's views on what the Air Force of the future will set as its acquisition priorities and strategies. The authors agree that aerospace forces will be an essential and formidable tool in US security policies into the next century. The contributors include academics, high-level military leaders, government officials, journalists, and top executives from aerospace and defense contractors.

Guide for All-Hazard Emergency Operations Planning

Guide for All-Hazard Emergency Operations Planning PDF Author: Kay C. Goss
Publisher: DIANE Publishing
ISBN: 078814829X
Category :
Languages : en
Pages : 277

Get Book Here

Book Description
Meant to aid State & local emergency managers in their efforts to develop & maintain a viable all-hazard emergency operations plan. This guide clarifies the preparedness, response, & short-term recovery planning elements that warrant inclusion in emergency operations plans. It offers the best judgment & recommendations on how to deal with the entire planning process -- from forming a planning team to writing the plan. Specific topics of discussion include: preliminary considerations, the planning process, emergency operations plan format, basic plan content, functional annex content, hazard-unique planning, & linking Federal & State operations.

HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

HBR's 10 Must Reads on Change Management (including featured article Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1422172066
Category : Business & Economics
Languages : en
Pages : 222

Get Book Here

Book Description
Most company's change initiatives fail. Yours don't have to. If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: Lead change through eight critical stages Establish a sense of urgency Overcome addiction to the status quo Mobilize commitment Silence naysayers Minimize the pain of change Concentrate resources Motivate change when business is good This collection of best-selling articles includes: featured article "Leading Change: Why Transformation Efforts Fail" by John P. Kotter, "Change Through Persuasion," "Leading Change When Business Is Good: An Interview with Samuel J. Palmisano," "Radical Change, the Quiet Way," "Tipping Point Leadership," "A Survival Guide for Leaders," "The Real Reason People Won't Change," "Cracking the Code of Change," "The Hard Side of Change Management," and "Why Change Programs Don't Produce Change."

"In Lieu Of" Myth: Airmen in Joint Ground Operations

Author: David W. Marttala
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Get Book Here

Book Description


Digital Marketing

Digital Marketing PDF Author: Dave Chaffey
Publisher: Pearson Higher Ed
ISBN: 0273746227
Category : Business & Economics
Languages : en
Pages : 727

Get Book Here

Book Description
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.