Strategic Sport Development PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Strategic Sport Development PDF full book. Access full book title Strategic Sport Development by Stephen Robson. Download full books in PDF and EPUB format.
Author: Stephen Robson
Publisher: Routledge
ISBN: 0415544009
Category : Sports & Recreation
Languages : en
Pages : 290
Get Book
Book Description
This text helps students develop the practical skills needed to contribute to development strategy in a vocational context, and gives practitioners the confidence and know-how to improve the strategic development of their sports organisation.
Author: Stephen Robson
Publisher: Routledge
ISBN: 0415544009
Category : Sports & Recreation
Languages : en
Pages : 290
Get Book
Book Description
This text helps students develop the practical skills needed to contribute to development strategy in a vocational context, and gives practitioners the confidence and know-how to improve the strategic development of their sports organisation.
Author: Paul M. Pedersen
Publisher: Human Kinetics Publishers
ISBN: 1492594490
Category : Communication in sports
Languages : en
Pages : 474
Get Book
Book Description
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Author: Danny O'Brien
Publisher: Routledge
ISBN: 1351970801
Category : Business & Economics
Languages : en
Pages : 217
Get Book
Book Description
What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.
Author: Guy Masterman
Publisher: Routledge
ISBN: 0750659831
Category : Business & Economics
Languages : en
Pages : 267
Get Book
Book Description
Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events.
Author: W. Timothy Coombs
Publisher: Routledge
ISBN: 100043737X
Category : Business & Economics
Languages : en
Pages : 158
Get Book
Book Description
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.
Author: Michal Varmus
Publisher: Springer Nature
ISBN: 3030667332
Category : Business & Economics
Languages : en
Pages : 144
Get Book
Book Description
Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial differences around the world, but also within Europe. The authors explain the key characteristics of the management of sports organizations as opposed to other organizations. These include the strategic management and setting of long-term goals such as sporting success, sustainable funding, youth training, and community building. The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successful and unsuccessful sports organizations are identified.
Author: Emma Sherry
Publisher: Routledge
ISBN: 1317622960
Category : Sports & Recreation
Languages : en
Pages : 210
Get Book
Book Description
Sport development has become a significant part of the international sport industry. The development of sport (creating pathways for participation and talent development) and sport for development (using sport as a tool to achieve outcomes beyond sport) are now fundamental aspects of the organisation and governance of sport around the world. Consequently, any manager working in sport today needs to understand what sport development is and how sport development programs can be managed, implemented and evaluated. This is the first undergraduate textbook to offer a complete introduction to sport development, covering theory and its application to managerial practice, with examples from international contexts. The book integrates discussion of the development of sport and sport for development in every chapter, with international case studies to illustrate the significance and application of both. Each chapter introduces key theory, examines the implications of theory for practice and critically analyses practical managerial issues. Discussion of both able-bodied and disability sport are embedded throughout, and the book includes a range of useful features to aid understanding, such as learning objectives, real world data and examples, key terms, review questions, and a companion website containing slides and a test bank for instructors. Managing Sport Development is an essential text for any introductory sport development course, and invaluable reading for any course on international sport management, sport policy, sport governance, sport and social issues, or coach education.
Author: Peter Bramham
Publisher: Routledge
ISBN: 1135801444
Category : Sports & Recreation
Languages : en
Pages : 257
Get Book
Book Description
First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Paul Mark Pedersen
Publisher: Human Kinetics
ISBN: 9780736065245
Category : Business & Economics
Languages : en
Pages : 416
Get Book
Book Description
This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.
Author: Ruth M. Crabtree
Publisher: Routledge
ISBN: 1000575519
Category : Sports & Recreation
Languages : en
Pages : 272
Get Book
Book Description
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
