Author: Roumen Dimitrov
Publisher: Routledge
ISBN: 1317329295
Category : Business & Economics
Languages : en
Pages : 255
Get Book Here
Book Description
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication. Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent? Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.
Author: Moy McCrory
Publisher: Routledge
ISBN: 1000346889
Category : Language Arts & Disciplines
Languages : en
Pages : 177
Get Book Here
Book Description
This unique book takes silence as its central concept and questions the range of meanings and values which inform the idea as it impinges on the creative process and its content and contexts. The thematic core of silence allows a consideration of silencing and silence as opposite ends of a spectrum: one shutting down, the other enabling and opening up. As a multidisciplinary collection of essays derived from the teaching and implementation of Creative Writing at university level, the contributors consider silence as strategic, both through the need for silence and as something which compels resistance. They explore how writing has employed images and tropes of silence in the past, and used silence and gaps technically. In considering marginalised and forgotten voices, this book shows how writers bring their diverse range of backgrounds and experience to work with and against silence in Creative Writing Studies. The first theoretical work on silence in Creative Writing, this field-shifting book is an essential read for both practitioners and students of Creative Writing at the higher education level.
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 041550676X
Category : Business & Economics
Languages : en
Pages : 552
Get Book Here
Book Description
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1135848009
Category : Business & Economics
Languages : en
Pages : 457
Get Book Here
Book Description
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Author: Deborah A. Silverman
Publisher: Taylor & Francis
ISBN: 1003849512
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Author: Isabella Bakker
Publisher: Zed Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
Get Book Here
Book Description
Applying a gender-aware analysis to macroeconomics, this book on restructuring and adjustment presents a global picture, highlighting the similarities and contradictions in gender relations arising out of the restructuring process. The contributors consider macroeconomic methods and policies in order to propose elements of a more gender-aware economics. Whilst some fall within the neo-classical framework, others suggest an epistemological break with the homogenizing thrust of Western economism towards multiple objective worlds, each with their own validity. Based on case studies from North and South, the book reflects on the state, economy and household within the broader context of concrete methodological observations.
Author: Adam Jaworski
Publisher: SAGE
ISBN: 0803949677
Category : Language Arts & Disciplines
Languages : en
Pages : 208
Get Book Here
Book Description
This book provides a theoretical account of a variety of different communicative aspects of silence and explores new ways of studying socially-motivated language. A research overview shows the influence of related work in the fields of media studies, politics, gender studies, aesthetics and literature. The author argues that in theoretically pragmatic terms, silence can be accounted for by the same principles as those of speech. A later, more applied section of the book explores the power of silencing in politics. A concluding chapter shows the importance of silence beyond linguistics and politics in terms of artistic expression. The approach is intentionally eclectic in order to explore the concept of silence as a rich and
Author: Aishwary Singh
Publisher: Aishwary Singh
ISBN:
Category : Self-Help
Languages : en
Pages : 74
Get Book Here
Book Description
"Unlock the Power of Connection: Mastering Communication Skills" is a comprehensive guide that navigates the intricacies of effective communication. From honing active listening to mastering assertiveness, this book provides practical strategies and real-life examples to enhance your interpersonal communication. Whether you're navigating professional relationships or seeking to improve personal connections, discover the keys to articulate expression, empathetic understanding, and fostering meaningful connections in every aspect of your life. Elevate your communication skills and unlock doors to success and fulfillment.
Author: Craig E. Carroll
Publisher: SAGE Publications
ISBN: 1483376532
Category : Business & Economics
Languages : en
Pages : 1876
Get Book Here
Book Description
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Author: Martin J. Medhurst
Publisher: Texas A&M University Press
ISBN: 9781585444717
Category : Political Science
Languages : en
Pages : 236
Get Book Here
Book Description
For George H. W. Bush, the distinction between campaigning (“politics”) and governing (“principles”) was crucial. Once in office, he abandoned his campaign mode and with it the rhetorical strategies that brought electoral success. Not recognizing the crucial importance of rhetoric to policy formation and implementation, Bush forfeited the resources of the bully pulpit and paid the price of electoral defeat. In this first-ever analysis of Bush’s rhetoric to draw on the archives of the Bush Presidential Library, scholars explore eight major events or topics associated with his presidency: the first Gulf War, the fall of the Berlin wall, the “New World Order,” Bush’s “education presidency,” his environmental stance, the “vision thing,” and the influence of the Religious Right. The volume concludes with a cogent of the 1992 re-election campaign and Bush’s last-gasp use of economic rhetoric.Drawing on the resources of the Bush Presidential Library and interviews with many of Bush’s White House aides, the scholars included in this tightly organized volume ask, How well did President Bush and his administration respond to events, issues, and situations? In the process, they also suggest how a more perceptive embrace of the art of rhetoric might have allowed them to respond more successfully.The Rhetorical Presidency of George H. W. Bush breaks important ground for our understanding of the forty-first president’s time in office and the reasons it ended so quickly.
