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Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1136172483
Category : Business & Economics
Languages : en
Pages : 551
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Book Description
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Author: Roumen Dimitrov
Publisher: Routledge
ISBN: 9780367874667
Category :
Languages : en
Pages : 242
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Book Description
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication. Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent? Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1136172483
Category : Business & Economics
Languages : en
Pages : 551
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Book Description
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Author: Maria-Luisa Achino-Loeb
Publisher: Berghahn Books
ISBN: 1782387498
Category : Social Science
Languages : en
Pages : 192
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Book Description
This book is about silence and power and how they interact. It argues that only by studying how silence works—how it is implicated in the construction of meaning—can we arrive at the elusive roots of power in all its dimensions. Silence becomes the currency of power by delineating the margins or what we perceive and through a sleight of hand wherein behaviors undertaken in the service of self-interest appear instead as inevitable and devoid of human agency. The theoretical load of this argument is carried by vivid ethnographic material dealing with music, linguistic behavior, racial conflicts, work dislocations, and the construction of anthropological subjects and texts.
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1135848009
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Author: Deborah A. Silverman
Publisher: Taylor & Francis
ISBN: 1003849512
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Author: Timothy Collins
Publisher: via tolino media
ISBN: 3757969480
Category : Social Science
Languages : en
Pages : 125
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Book Description
Explore the art and science of effective interrogation with 'Interrogation Techniques.' This comprehensive guide delves into the psychology, communication, and strategies behind successful interrogations. From building rapport and reading nonverbal cues to navigating high-stress situations and ethical considerations, this book equips professionals with the tools to obtain accurate information while upholding legal and ethical standards.
Author: Cheryl Glenn
Publisher: SIU Press
ISBN: 9780809325849
Category : Language Arts & Disciplines
Languages : en
Pages : 252
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Book Description
In our talkative Western culture, speech is synonymous with authority and influence while silence is frequently misheard as passive agreement when it often signifies much more. In her groundbreaking exploration of silence as a significant rhetorical art, Cheryl Glenn articulates the ways in which tactical silence can be as expressive and strategic an instrument of human communication as speech itself. Drawing from linguistics, phenomenology, feminist studies, anthropology, ethnic studies, and literary analysis, Unspoken: A Rhetoric of Silence theorizes both a cartography and grammar of silence. By mapping the range of spaces silence inhabits, Glenn offers a new interpretation of its complex variations and uses. Glenn contextualizes the rhetoric of silence by focusing on selected contemporary examples. Listening to silence and voice as gendered positions, she analyzes the highly politicized silences and words of a procession of figures she refers to as "all the President's women," including Anita Hill, Lani Guiner, Gennifer Flowers, and Chelsea Clinton. She also turns an investigative ear to the cultural taciturnity attributed to various Native American groups--Navajo, Apache, Hopi, and Pueblo--and its true meaning. Through these examples, Glenn reinforces the rhetorical contributions of the unspoken, codifying silence as a rhetorical device with the potential to deploy, defer, and defeat power. Unspoken concludes by suggesting opportunities for further research into silence and silencing, including music, religion, deaf communities, cross-cultural communication, and the circulation of silence as a creative resource within the college classroom and for college writers.
Author: Louise Dunlap
Publisher: New Village Press
ISBN: 1613320736
Category : Education
Languages : en
Pages : 240
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Book Description
Undoing the Silence offers guidance to help both citizens and professionals influence democratic process through letters, articles, reports and public testimony. Louise Dunlap, PhD, began her career as an activist writing instructor during the Free Speech Movement of the 1960s. She learned that listening and gaining a feel for audience are just as important to social transformation as the outspoken words of student leaders atop police cars. "Free speech is a first step, but real communication matches speech with listening and understanding. That is when thinking shifts and change happens." Dunlap felt compelled to go where the silences were deepest because her work aimed not just at teaching but also at healing both individual voices and an ailing collective voice. Her tales of those adventures and what she knows about the culture of silence -- how gender, race, education, class, and family work to quiet dissent -- are interwoven with practical methods for people to put their most challenging ideas into words. Louise Dunlap gives writing workshops around the country for universities and social justice, environmental, and peace organizations that help reluctant writers get past their internal censors to find their powerful voice. Her insight strengthens strategic thinking and her "You can do it!" approach makes social-action writing achievable for everyone.
Author: Katherine Schultz
Publisher: Teachers College Press
ISBN: 0807750174
Category : Education
Languages : en
Pages : 193
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Book Description
Katherine Schultz examines the complex role student silence can play in teaching and learning. Urging teachers to listen to student silence in new ways, this book offers real-life examples and proven strategies for "rethinking classroom participation" to include all students--those eager to raise their hands to speak and those who may pause or answer in different ways. --from publisher description.
Author: DoVeanna S. Fulton
Publisher: SUNY Press
ISBN: 9780791466384
Category : Social Science
Languages : en
Pages : 184
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Book Description
Analyzes Black women’s rhetorical strategies in both autobiographical and fictional narratives of slavery.
