Author: Chaitanya Ravi
Publisher: Oxford University Press
ISBN: 0199091811
Category : Political Science
Languages : en
Pages : 332
Book Description
The US–India nuclear deal, popularly known as the 123 Agreement, announced by George W. Bush and Manmohan Singh on 18 July 2005, was a defining moment in the relationship of the two countries, as also India’s relationship with the non-proliferation regime. The Bush administration’s implied recognition of India’s nuclear weapons, and its abrupt reversal of three decades of sanctions to restore Indian access to nuclear fuel, reactors, and dual-use technologies despite being a non-proliferation treaty non-signatory, led to contentious debates in both India and the USA. A Debate to Remember emphasizes the multifaceted debate in India over the nuclear deal using concepts from science and technology studies. It focuses on the intense contestation over the civil-military mix of India’s separation plan, the competition between the Iran–Pakistan–India pipeline and the nuclear deal, the role of retired nuclear scientists, and the issue of liability that has stalled the full implementation of the nuclear deal. The impact of domestic factors on issues ranging from the civil-military status of breeder reactors to the Indian insistence on no restriction on future nuclear testing in the 123 Agreement is also revealed in this book.
A Debate to Remember
Author: Chaitanya Ravi
Publisher: Oxford University Press
ISBN: 0199091811
Category : Political Science
Languages : en
Pages : 332
Book Description
The US–India nuclear deal, popularly known as the 123 Agreement, announced by George W. Bush and Manmohan Singh on 18 July 2005, was a defining moment in the relationship of the two countries, as also India’s relationship with the non-proliferation regime. The Bush administration’s implied recognition of India’s nuclear weapons, and its abrupt reversal of three decades of sanctions to restore Indian access to nuclear fuel, reactors, and dual-use technologies despite being a non-proliferation treaty non-signatory, led to contentious debates in both India and the USA. A Debate to Remember emphasizes the multifaceted debate in India over the nuclear deal using concepts from science and technology studies. It focuses on the intense contestation over the civil-military mix of India’s separation plan, the competition between the Iran–Pakistan–India pipeline and the nuclear deal, the role of retired nuclear scientists, and the issue of liability that has stalled the full implementation of the nuclear deal. The impact of domestic factors on issues ranging from the civil-military status of breeder reactors to the Indian insistence on no restriction on future nuclear testing in the 123 Agreement is also revealed in this book.
Publisher: Oxford University Press
ISBN: 0199091811
Category : Political Science
Languages : en
Pages : 332
Book Description
The US–India nuclear deal, popularly known as the 123 Agreement, announced by George W. Bush and Manmohan Singh on 18 July 2005, was a defining moment in the relationship of the two countries, as also India’s relationship with the non-proliferation regime. The Bush administration’s implied recognition of India’s nuclear weapons, and its abrupt reversal of three decades of sanctions to restore Indian access to nuclear fuel, reactors, and dual-use technologies despite being a non-proliferation treaty non-signatory, led to contentious debates in both India and the USA. A Debate to Remember emphasizes the multifaceted debate in India over the nuclear deal using concepts from science and technology studies. It focuses on the intense contestation over the civil-military mix of India’s separation plan, the competition between the Iran–Pakistan–India pipeline and the nuclear deal, the role of retired nuclear scientists, and the issue of liability that has stalled the full implementation of the nuclear deal. The impact of domestic factors on issues ranging from the civil-military status of breeder reactors to the Indian insistence on no restriction on future nuclear testing in the 123 Agreement is also revealed in this book.
Pakistan
Author: International Monetary Fund. Middle East and Central Asia Dept.
Publisher: International Monetary Fund
ISBN: 1484321286
Category : Business & Economics
Languages : en
Pages : 92
Book Description
EXECUTIVE SUMMARY Extended Arrangement under the Extended Fund Facility (EFF): A 36 month, SDR 4,393 million (425 percent of quota) Extended Arrangement under the EFF was approved by the Executive Board on September 4, 2013 and the fourth and fifth reviews were completed on December 17, 2014, for a total disbursement of SDR 2,160 million. The sixth tranche amounting to SDR 360 million will be available upon the completion of this review. Status of the program: All end-December 2014 quantitative performance criteria (PCs) were observed, as well as the indicative target on cash transfers under the Benazir Income Support program (BISP). Although the indicative target on federal tax revenues was missed, the authorities have taken actions to address the shortfall and are on track to meet the end-March 2015 indicative target. The end-December 2014 structural benchmark (SB) on amendments to the relevant tax laws and submission of the Anti- Money Laundering Act (AMLA) was met, as were the end-February SBs on enhancing internal operations and risk management of the State Bank of Pakistan (SBP) and improving monetary policy operations. Adjustments to the end-March PCs on NIR and NDA are proposed to reflect higher reserves accumulation by the SBP and new end- June PCs and four new SBs are proposed. Key issues: Discussions focused on: (i) saving the windfall from falling oil prices to strengthen buffers?including foreign exchange reserves and the fiscal stance?against adverse shocks; (ii) preventing a further loss of export competitiveness; (iii) reducing electricity subsidies; (iv) introducing compensatory measures to cover the revenue shortfall; (v) steps to broaden the tax base and improve tax administration; (vi) progress on safeguarding financial stability and expanding credit growth; (vii) enhancing structural reforms in the energy sector, central bank independence, anti-money laundering framework, public debt management, trade, and the business climate to unlock Pakistan’s long-term growth potential. The mission retained its growth projection at 4.3 percent, but lowered inflation forecast to 5.5 percent for FY2014/15. Risks are balanced with downside risks due to political uncertainties and security challenges, and upside risks from further falls in oil prices. Outreach activities included a press release, press conference (held in Dubai) and bilateral interviews with journalists.
Publisher: International Monetary Fund
ISBN: 1484321286
Category : Business & Economics
Languages : en
Pages : 92
Book Description
EXECUTIVE SUMMARY Extended Arrangement under the Extended Fund Facility (EFF): A 36 month, SDR 4,393 million (425 percent of quota) Extended Arrangement under the EFF was approved by the Executive Board on September 4, 2013 and the fourth and fifth reviews were completed on December 17, 2014, for a total disbursement of SDR 2,160 million. The sixth tranche amounting to SDR 360 million will be available upon the completion of this review. Status of the program: All end-December 2014 quantitative performance criteria (PCs) were observed, as well as the indicative target on cash transfers under the Benazir Income Support program (BISP). Although the indicative target on federal tax revenues was missed, the authorities have taken actions to address the shortfall and are on track to meet the end-March 2015 indicative target. The end-December 2014 structural benchmark (SB) on amendments to the relevant tax laws and submission of the Anti- Money Laundering Act (AMLA) was met, as were the end-February SBs on enhancing internal operations and risk management of the State Bank of Pakistan (SBP) and improving monetary policy operations. Adjustments to the end-March PCs on NIR and NDA are proposed to reflect higher reserves accumulation by the SBP and new end- June PCs and four new SBs are proposed. Key issues: Discussions focused on: (i) saving the windfall from falling oil prices to strengthen buffers?including foreign exchange reserves and the fiscal stance?against adverse shocks; (ii) preventing a further loss of export competitiveness; (iii) reducing electricity subsidies; (iv) introducing compensatory measures to cover the revenue shortfall; (v) steps to broaden the tax base and improve tax administration; (vi) progress on safeguarding financial stability and expanding credit growth; (vii) enhancing structural reforms in the energy sector, central bank independence, anti-money laundering framework, public debt management, trade, and the business climate to unlock Pakistan’s long-term growth potential. The mission retained its growth projection at 4.3 percent, but lowered inflation forecast to 5.5 percent for FY2014/15. Risks are balanced with downside risks due to political uncertainties and security challenges, and upside risks from further falls in oil prices. Outreach activities included a press release, press conference (held in Dubai) and bilateral interviews with journalists.
Strategic Sellout
Author: P. K. Iyengar
Publisher: Pentagon Press
ISBN: 9788182744325
Category : History
Languages : en
Pages : 580
Book Description
The controversial civilian nuclear cooperation deal with the United States fueled controversial civilian nuclear cooperation deal with the United States fueled controversy and opposition to in a way that no foreign policy issue has done in recent memory. This happened for the good reason that the country`s ``Janes-faced`` or dual-purpose nuclear energy programme is the jewel in the crown of the Indian state and spearheads the longstanding policy of government to make Indian an advanced scientific and technological power. The nuclear deal has come to be seen as undermining this national intent and ambition by substituting self-reliance with risky dependence on foreign Countries and Companies. The deal promised facilitation of trade and commerce in frontline nuclear technologies. But the only technology readily on offer is seen to be the light water reactor that are finding it difficult to be peddled elsewhere, including in their own countries, to their own people, because of the widespread concerns about nuclear accidents, radiation hazards, and environmental damage, a `la Three Mile Island and Chernobyl. The fact that India was unlikely easily to access other technologies after the enabling US law the so-called ``Hyde Act``, was legislated in December 2006 by the US Congress. This Act expressly forbids sale or transfer of any technology related to uranium enrichment, plutonium reprocessing, and heavy water production. Worse, even for this limited nuclear deal, Washington extracted some very onerous terms requiring, among other things, that India separate its hitherto integrated nuclear energy programme into its military and civilian components and erect ``firewalls`` between them thereby, at a stroke, destroying its cohension and the scheme of the best and most economical use of scarce human, financial, and material resources; agree to put the bulk of hte civilian-use reactors under international safeguards; and, to accept the 1968 nuclear Non-Proliferation Treaty strictures even though India is not a signatory and not bound by it terms. Most worryingly, however, is the Indian government`s acceptance of the no-testing condition as the basis for the deal. It amounts to India signing, de facto, the Comprohensive Test Ban Treaty strategically the worst thing the country can do at a time when further testing, particularly of the thermonuclear warheads and weapons is an urgent imperative, considering that the test of the fusion device in 1998 had fizzled out. Without more tests, India`s deterrent will lack credibility and its thermonuclear armaments will neither be reliable nor safe. This is intolerable from the point of view of national security. The four authors three of them stalwarts of the nuclear programme and the fourth, a highly regarded strategic expert-wrote extensively about these and other negatives of the nuclear deal. This is a compilation of their writings in newspapers and journals critical of the deal ands why it will turn out to be aliability.P.K. Iyenger, a theoretical physicist of international repute, was successively head of the Physics Group that designed the 1974 implosion device, director of the Bhabha Atomic Research Centre (BARC), Trombay, and Chairman, Atomic Energy Commission. A.N. Prasad is an expert in plutonium reprocessing and retired as Director, BARC, and Member of the Atomic Energy Commission. For many years, he was also Adviser to the International Atomic Energy Agency, Vienna. A. Gopalakrishnan, a Berkeley-trained engineer, was involved in various prestigious nuclear energy projects, retiring as Chairman, Atomic Energy Regulatory Board responsible for the safety of nuclear installations in the country. He has been a Fellow at Harvard University. Bharat Karnad is Professor at the Centre for Policy Research, New Delhi, and author of India`s Nuclear Policy and Nuclear Weapons and Indian Security. He was member of the Nuclear Doctrine Drafting Group and Formely, Adviser, Defence Expenditure, Finance Commission.
Publisher: Pentagon Press
ISBN: 9788182744325
Category : History
Languages : en
Pages : 580
Book Description
The controversial civilian nuclear cooperation deal with the United States fueled controversial civilian nuclear cooperation deal with the United States fueled controversy and opposition to in a way that no foreign policy issue has done in recent memory. This happened for the good reason that the country`s ``Janes-faced`` or dual-purpose nuclear energy programme is the jewel in the crown of the Indian state and spearheads the longstanding policy of government to make Indian an advanced scientific and technological power. The nuclear deal has come to be seen as undermining this national intent and ambition by substituting self-reliance with risky dependence on foreign Countries and Companies. The deal promised facilitation of trade and commerce in frontline nuclear technologies. But the only technology readily on offer is seen to be the light water reactor that are finding it difficult to be peddled elsewhere, including in their own countries, to their own people, because of the widespread concerns about nuclear accidents, radiation hazards, and environmental damage, a `la Three Mile Island and Chernobyl. The fact that India was unlikely easily to access other technologies after the enabling US law the so-called ``Hyde Act``, was legislated in December 2006 by the US Congress. This Act expressly forbids sale or transfer of any technology related to uranium enrichment, plutonium reprocessing, and heavy water production. Worse, even for this limited nuclear deal, Washington extracted some very onerous terms requiring, among other things, that India separate its hitherto integrated nuclear energy programme into its military and civilian components and erect ``firewalls`` between them thereby, at a stroke, destroying its cohension and the scheme of the best and most economical use of scarce human, financial, and material resources; agree to put the bulk of hte civilian-use reactors under international safeguards; and, to accept the 1968 nuclear Non-Proliferation Treaty strictures even though India is not a signatory and not bound by it terms. Most worryingly, however, is the Indian government`s acceptance of the no-testing condition as the basis for the deal. It amounts to India signing, de facto, the Comprohensive Test Ban Treaty strategically the worst thing the country can do at a time when further testing, particularly of the thermonuclear warheads and weapons is an urgent imperative, considering that the test of the fusion device in 1998 had fizzled out. Without more tests, India`s deterrent will lack credibility and its thermonuclear armaments will neither be reliable nor safe. This is intolerable from the point of view of national security. The four authors three of them stalwarts of the nuclear programme and the fourth, a highly regarded strategic expert-wrote extensively about these and other negatives of the nuclear deal. This is a compilation of their writings in newspapers and journals critical of the deal ands why it will turn out to be aliability.P.K. Iyenger, a theoretical physicist of international repute, was successively head of the Physics Group that designed the 1974 implosion device, director of the Bhabha Atomic Research Centre (BARC), Trombay, and Chairman, Atomic Energy Commission. A.N. Prasad is an expert in plutonium reprocessing and retired as Director, BARC, and Member of the Atomic Energy Commission. For many years, he was also Adviser to the International Atomic Energy Agency, Vienna. A. Gopalakrishnan, a Berkeley-trained engineer, was involved in various prestigious nuclear energy projects, retiring as Chairman, Atomic Energy Regulatory Board responsible for the safety of nuclear installations in the country. He has been a Fellow at Harvard University. Bharat Karnad is Professor at the Centre for Policy Research, New Delhi, and author of India`s Nuclear Policy and Nuclear Weapons and Indian Security. He was member of the Nuclear Doctrine Drafting Group and Formely, Adviser, Defence Expenditure, Finance Commission.
Absolutely Vulnerable, the Crisis of Strategic Business Planning in America
Author: Thomas Malm
Publisher: Lulu.com
ISBN: 0578016869
Category : Business & Economics
Languages : en
Pages : 197
Book Description
What is "strategic planning?" It is a process that only as few as 10% of America's CEO's have been trained to execute. Why is it important? The statistics say that a strategic approach to business management will increase success by over 1600%. ABSOLUTELY VULNERABLE is a quick-reading book rife with thought provoking anecdotes that caution, inspire, and amuse. Examples like Brother International, IBM, and RJ Reynolds to describe how a culture can guide a company into re-invention. Other examples of success and failure come from Consumer Goods, US Auto Industry, Office Products, Wholesale Distribution, Education, Private Aviation, Politics, Sports Marketing, Coaching, and Music Products Malm's stories are thought provoking, substantiated, and entertaining. This is a book on marketing and business management, for sure. Yet, it has a general interest quality that makes it interesting for a broad readership.
Publisher: Lulu.com
ISBN: 0578016869
Category : Business & Economics
Languages : en
Pages : 197
Book Description
What is "strategic planning?" It is a process that only as few as 10% of America's CEO's have been trained to execute. Why is it important? The statistics say that a strategic approach to business management will increase success by over 1600%. ABSOLUTELY VULNERABLE is a quick-reading book rife with thought provoking anecdotes that caution, inspire, and amuse. Examples like Brother International, IBM, and RJ Reynolds to describe how a culture can guide a company into re-invention. Other examples of success and failure come from Consumer Goods, US Auto Industry, Office Products, Wholesale Distribution, Education, Private Aviation, Politics, Sports Marketing, Coaching, and Music Products Malm's stories are thought provoking, substantiated, and entertaining. This is a book on marketing and business management, for sure. Yet, it has a general interest quality that makes it interesting for a broad readership.
SEC Docket
Author: United States. Securities and Exchange Commission
Publisher:
ISBN:
Category : Securities
Languages : en
Pages : 1262
Book Description
Publisher:
ISBN:
Category : Securities
Languages : en
Pages : 1262
Book Description
Shaping the Emerging World
Author: Waheguru Pal Singh Sidhu
Publisher: Rowman & Littlefield
ISBN: 0815725159
Category : Political Science
Languages : en
Pages : 369
Book Description
India faces a defining period. Its status as a global power is not only recognized but increasingly institutionalized, even as geopolitical shifts create both opportunities and challenges. With critical interests in almost every multilateral regime and vital stakes in emerging ones, India has no choice but to influence the evolving multilateral order. If India seeks to affect the multilateral order, how will it do so? In the past, it had little choice but to be content with rule taking—adhering to existing international norms and institutions. Will it now focus on rule breaking—challenging the present order primarily for effect and seeking greater accommodation in existing institutions? Or will it focus on rule shaping—contributing in partnership with others to shape emerging norms and regimes, particularly on energy, food, climate, oceans, and cyber security? And how do India's troubled neighborhood, complex domestic politics, and limited capacity inhibit its rule-shaping ability? Despite limitations, India increasingly has the ideas, people, and tools to shape the global order—in the words of Jawaharlal Nehru, "not wholly or in full measure, but very substantially." Will India emerge as one of the shapers of the emerging international order? This volume seeks to answer that question.
Publisher: Rowman & Littlefield
ISBN: 0815725159
Category : Political Science
Languages : en
Pages : 369
Book Description
India faces a defining period. Its status as a global power is not only recognized but increasingly institutionalized, even as geopolitical shifts create both opportunities and challenges. With critical interests in almost every multilateral regime and vital stakes in emerging ones, India has no choice but to influence the evolving multilateral order. If India seeks to affect the multilateral order, how will it do so? In the past, it had little choice but to be content with rule taking—adhering to existing international norms and institutions. Will it now focus on rule breaking—challenging the present order primarily for effect and seeking greater accommodation in existing institutions? Or will it focus on rule shaping—contributing in partnership with others to shape emerging norms and regimes, particularly on energy, food, climate, oceans, and cyber security? And how do India's troubled neighborhood, complex domestic politics, and limited capacity inhibit its rule-shaping ability? Despite limitations, India increasingly has the ideas, people, and tools to shape the global order—in the words of Jawaharlal Nehru, "not wholly or in full measure, but very substantially." Will India emerge as one of the shapers of the emerging international order? This volume seeks to answer that question.
Managing Sport Facilities
Author: Gil Fried
Publisher: Human Kinetics
ISBN: 1492585106
Category : Business & Economics
Languages : en
Pages : 440
Book Description
Managing Sport Facilities, Third Edition, continues the tradition set by its predecessors of providing future and current sport facility managers with the knowledge they need in order to make the proper decisions in all areas of facility management. Like the previous two versions, the third edition provides a comprehensive understanding of crafting a career in running a sport facility. The third edition of Managing Sport Facilities engages students with a clear writing style, extensive real-world examples, and information on managing a range of facilities, from smaller health clubs, colleges, and recreational environments to professional sport stadiums. Because managers require current information to meet the needs of new facilities and audiences, this edition has been updated to include the following: • A new chapter on green facility management • Updated Sport Facility Management Profiles featuring industry experts introducing applied connections for each chapter • Expanded Facility Focus sidebars presenting facts and strategies used by real facilities • An updated instructor ancillary package, now including instructor videos that feature professionals in the field offering advice and insight In response to its increasing importance over the last decade, the newest chapter in this text focuses on implementing and maintaining green facilities. This chapter details items that should be considered during the construction of new environmentally conscious facilities as well as information on retrofitting and updating older facilities with green technology, such as recycling initiatives and solar panels. A facility built according to Leadership in Energy and Environmental Design (LEED) standards may lose its certification if not properly maintained over time, so tips for preserving green facilities are also included. In Managing Sport Facilities, Third Edition, students will learn the history of the sport facility industry and the primary goals and objectives of facility managers; how to build and finance a facility; facility operation; administration of marketing, finance, and other critical areas; and event administration and management. A comprehensive approach to understanding the wide-ranging job of sport facility managers has been applied, with a structure that builds from general to specific, and finally to practical knowledge in the final chapter. In addition, the text offers updated content in the Sport Facility Management Profiles, Facilities Trivia, Behind the Scenes, and Facility Focus sidebars in each chapter, which bring the theories and concepts to life by citing specific examples of strategies used in making a facility—and the facility manager—more successful. New instructor videos that can be shared during class provide students with a glimpse into the lives of real-world professionals as they provide insight and advice. Managing Sport Facilities, Third Edition, contains extensive textbook learning aids, including real-world checklists and forms that allow students a glimpse of some of the tools and guidelines that professionals use in their work. Each chapter begins with objectives and an overview and concludes with a summary and discussion questions and activities. The instructor ancillaries will help instructors prepare for and teach classes, and the text itself has an engaging style that makes the reading cogent and easy to remember. Starting from its already-solid foundation, the new material, updates, ancillaries, and practical learning aids make this third edition the most complete and up-to-date text on the subject. Students using this text will learn what it takes to blend leadership, operations management, and creativity in promotions as they begin their journey to being top-notch sport facility managers.
Publisher: Human Kinetics
ISBN: 1492585106
Category : Business & Economics
Languages : en
Pages : 440
Book Description
Managing Sport Facilities, Third Edition, continues the tradition set by its predecessors of providing future and current sport facility managers with the knowledge they need in order to make the proper decisions in all areas of facility management. Like the previous two versions, the third edition provides a comprehensive understanding of crafting a career in running a sport facility. The third edition of Managing Sport Facilities engages students with a clear writing style, extensive real-world examples, and information on managing a range of facilities, from smaller health clubs, colleges, and recreational environments to professional sport stadiums. Because managers require current information to meet the needs of new facilities and audiences, this edition has been updated to include the following: • A new chapter on green facility management • Updated Sport Facility Management Profiles featuring industry experts introducing applied connections for each chapter • Expanded Facility Focus sidebars presenting facts and strategies used by real facilities • An updated instructor ancillary package, now including instructor videos that feature professionals in the field offering advice and insight In response to its increasing importance over the last decade, the newest chapter in this text focuses on implementing and maintaining green facilities. This chapter details items that should be considered during the construction of new environmentally conscious facilities as well as information on retrofitting and updating older facilities with green technology, such as recycling initiatives and solar panels. A facility built according to Leadership in Energy and Environmental Design (LEED) standards may lose its certification if not properly maintained over time, so tips for preserving green facilities are also included. In Managing Sport Facilities, Third Edition, students will learn the history of the sport facility industry and the primary goals and objectives of facility managers; how to build and finance a facility; facility operation; administration of marketing, finance, and other critical areas; and event administration and management. A comprehensive approach to understanding the wide-ranging job of sport facility managers has been applied, with a structure that builds from general to specific, and finally to practical knowledge in the final chapter. In addition, the text offers updated content in the Sport Facility Management Profiles, Facilities Trivia, Behind the Scenes, and Facility Focus sidebars in each chapter, which bring the theories and concepts to life by citing specific examples of strategies used in making a facility—and the facility manager—more successful. New instructor videos that can be shared during class provide students with a glimpse into the lives of real-world professionals as they provide insight and advice. Managing Sport Facilities, Third Edition, contains extensive textbook learning aids, including real-world checklists and forms that allow students a glimpse of some of the tools and guidelines that professionals use in their work. Each chapter begins with objectives and an overview and concludes with a summary and discussion questions and activities. The instructor ancillaries will help instructors prepare for and teach classes, and the text itself has an engaging style that makes the reading cogent and easy to remember. Starting from its already-solid foundation, the new material, updates, ancillaries, and practical learning aids make this third edition the most complete and up-to-date text on the subject. Students using this text will learn what it takes to blend leadership, operations management, and creativity in promotions as they begin their journey to being top-notch sport facility managers.
Managing Sport Facilities, 3E
Author: Fried, Gil
Publisher: Human Kinetics
ISBN: 145046811X
Category : Business & Economics
Languages : en
Pages : 440
Book Description
Managing Sport Facilities, Third Edition, provides students with the vital information and vocabulary to make smart decisions in all areas of facility management. This edition includes a new chapter on green facility management.
Publisher: Human Kinetics
ISBN: 145046811X
Category : Business & Economics
Languages : en
Pages : 440
Book Description
Managing Sport Facilities, Third Edition, provides students with the vital information and vocabulary to make smart decisions in all areas of facility management. This edition includes a new chapter on green facility management.
Strategic Shopper Marketing
Author: Georg August Krentzel
Publisher: Routledge
ISBN: 0429574711
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution. Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper marketing and describes the newest developments and changes in the marketplace that impact how shoppers need to be activated to generate profitable sales and loyalty. The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels. Focused on practice, but with solid theoretical foundations, practical insights and methodologies, and enriched with examples, this book is ideal for marketing practitioners at strategic levels looking to integrate shopper marketing principles into their organization, as well as for those less experienced practitioners learning the principles, and those in marketing education.
Publisher: Routledge
ISBN: 0429574711
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution. Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper marketing and describes the newest developments and changes in the marketplace that impact how shoppers need to be activated to generate profitable sales and loyalty. The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels. Focused on practice, but with solid theoretical foundations, practical insights and methodologies, and enriched with examples, this book is ideal for marketing practitioners at strategic levels looking to integrate shopper marketing principles into their organization, as well as for those less experienced practitioners learning the principles, and those in marketing education.
Taiwan Communique and Separation of Powers
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Separation of Powers
Publisher:
ISBN:
Category : China
Languages : en
Pages : 328
Book Description
Publisher:
ISBN:
Category : China
Languages : en
Pages : 328
Book Description