Strategic Planning for Social Media in Libraries PDF Download
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Author: Sarah K. Steiner
Publisher: American Library Association
ISBN: 1555708331
Category : Language Arts & Disciplines
Languages : en
Pages : 130
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Book Description
This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan.
Author: Sarah K. Steiner
Publisher: American Library Association
ISBN: 1555708331
Category : Language Arts & Disciplines
Languages : en
Pages : 130
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Book Description
This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan.
Author: Sarah K. Steiner
Publisher: American Library Association
ISBN: 1555707793
Category : Computers
Languages : en
Pages : 130
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Book Description
As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.
Author: Tella, Adeyinka
Publisher: IGI Global
ISBN: 1466674164
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.
Author: Joy L. Fuller
Publisher: Library Association Publishing (UK)
ISBN: 9780838947753
Category : Organizational change
Languages : en
Pages : 0
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Book Description
Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.
Author: Amanda Bielskas
Publisher: American Library Association
ISBN: 1555707823
Category : Computers
Languages : en
Pages : 122
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Book Description
This manual offers insightful information on the technological aspects of providing an SMS and IM service, as well as how to create a training programme for librarians and how to build an internship programme to expand the service.
Author: Nina Verishagen
Publisher: Chandos Publishing
ISBN: 008102410X
Category : Social Science
Languages : en
Pages : 302
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Book Description
Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. - Includes a step-by-step guide on the use of social media for academic libraries - Presents practical experience leveraged in the form of case studies - Provides quick, concise, and systematic recommendations for the use of social media - Written by academic librarians for academic librarians
Author: Mark Aaron Polger
Publisher: Rowman & Littlefield
ISBN: 1538125811
Category : Language Arts & Disciplines
Languages : en
Pages : 333
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Book Description
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Author: Bonnand, Sheila
Publisher: IGI Global
ISBN: 1466683937
Category : Language Arts & Disciplines
Languages : en
Pages : 399
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Book Description
The library has always been an essential part of the collegiate experience, providing students with access to knowledge and literature. However, as virtual services and online learning become more prominent within collegiate environments, the ways students conduct research and access resources has been altered. Innovative Solutions for Building Community in Academic Libraries examines new methods librarians use to engage both on-campus and online users in library services, taking into account the significant impacts of online learning on students’ interaction with library resources. Focusing on various outreach practices, techniques of literacy instruction, and the utilization of library spaces, this research-supported book is a pivotal reference source for distance educators, program planners, academics, and library professionals interested in new ways to attract users to library services.
Author: Iris Xie
Publisher: Elsevier
ISBN: 0124201059
Category : Language Arts & Disciplines
Languages : en
Pages : 390
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Book Description
Discover Digital Libraries: Theory and Practice is a book that integrates both research and practice concerning digital library development, use, preservation, and evaluation. The combination of current research and practical guidelines is a unique strength of this book. The authors bring in-depth expertise on different digital library issues and synthesize theoretical and practical perspectives relevant to researchers, practitioners, and students. The book presents a comprehensive overview of the different approaches and tools for digital library development, including discussions of the social and legal issues associated with digital libraries. Readers will find current research and the best practices of digital libraries, providing both US and international perspectives on the development of digital libraries and their components, including collection, digitization, metadata, interface design, sustainability, preservation, retrieval, and evaluation of digital libraries. - Offers an overview of digital libraries and the conceptual and practical understanding of digital libraries - Presents the lifecycle of digital library design, use, preservation and evaluation, including collection development, digitization of static and multimedia resources, metadata, digital library development and interface design, digital information searching, digital preservation, and digital library evaluation - Synthesizes current research and the best practices of digital libraries, providing both US and international perspectives on the development of digital libraries - Introduces new developments in the area of digital libraries, such as large-scale digital libraries, social media applications in digital libraries, multilingual digital libraries, digital curation, linked data, rapid capture, guidelines for the digitization of multimedia resources - Highlights the impact, challenges, suggestions for overcoming these challenges, and trends of present and future development of digital librariesOffers a comprehensive bibliography for each chapter
Author: Susanne Caro
Publisher: American Library Association
ISBN: 0838915973
Category : Language Arts & Disciplines
Languages : en
Pages : 257
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Book Description
Winner of the 2019 Margaret T. Lane/Virginia F. Saunders Memorial Research Award Government documents, both physical and electronic, constitute a rich and varied resource that calls for special attention. And because government information is useful and pervasive in nearly every kind of library, more and more librarians of all types need to know how to work effectively with federal, state, and international resources. This contributed volume gathers the expertise of experienced government information librarians from across the country. Providing real-world insight into the work, collections, and interests of this discipline, this book surveys the wide variety of government information and the people who use it; discusses what it's like to be a government documents librarian, from the first day on the job through taking on a management role; addresses networking, training, and other essential tools for collaboration and learning; covers space planning, streamlining, disaster preparedness and response, the increasing prevalence of digital information, and other key collection issues; offers best practices for connecting library users with government information; looks at research guides, workshops, and other teaching and training topics; and explores advocating for transparency and access to information, promoting government documents to library users, and using exhibits as community outreach. With more government publications becoming freely available, this volume fills an important need, presenting concrete guidance that will help librarians flourish in this crucial field.
