Strategic Marketing in Fragile Economic Conditions PDF Download

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Strategic Marketing in Fragile Economic Conditions

Strategic Marketing in Fragile Economic Conditions PDF Author: Samanta, Irene
Publisher: IGI Global
ISBN: 1466662336
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.