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Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1800712669
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1800712669
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author: W. Timothy Coombs
Publisher: Routledge
ISBN: 1317554914
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
Author: Ayse Simin Kara
Publisher: Cambridge Scholars Publishing
ISBN: 1527523268
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western cultures are scarce; this book fills these gaps through two distinct studies. The first highlights crisis management types and strategies by reflecting on interview responses collected from 35 different sectors and sub-sectors in Turkey. While interview findings are used to inform strategical know-how regarding the shift from crisis to opportunity during times of turbulence, the elicited responses reveal how practitioners perceive and respond to crises in the contemporary media landscape. The second analyses the recent upheaval caused by Watsons Turkey as a case study to stress the vital role of public relations in times of crisis.
Author: Jennifer H. Waldeck
Publisher: Cengage Learning
ISBN: 9780495807988
Category : Performing Arts
Languages : en
Pages : 400
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Book Description
BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build students' business and professional communication competence. The interactive, multimedia nature of this text emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing students to develop an in-depth understanding of business and professional communication in the 21st century. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Aurona Gerber
Publisher: Springer Nature
ISBN: 3030867617
Category : Computers
Languages : en
Pages : 201
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Book Description
This book constitutes revised and selected papers from the First International Conference on Society 5.0, Society 5.0 2021, held virtually in June 2021. The 12 full papers and 3 short papers presented in this volume were thoroughly reviewed and selected from the 54 qualified submissions. The papers discuss topics on application of the fourth industrial revolution innovations (e.g. Internet of Things, Big Data, Artificial intelligence, and the sharing economy) in healthcare, mobility, infrastructure, politics, government, economy and industry.
Author: Derina Holtzhausen
Publisher: Routledge
ISBN: 1136207120
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Author: K?r, Serpil
Publisher: IGI Global
ISBN: 1799810453
Category : Computers
Languages : en
Pages : 369
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Book Description
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Author: David L. Rogers
Publisher: Yale University Press
ISBN: 030016601X
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
Author: Laurie Lewis
Publisher: John Wiley & Sons
ISBN: 1444340352
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year
Author: Joachim Klewes
Publisher: Springer
ISBN: 3319418459
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
