Strategic Brand Engagement

Strategic Brand Engagement PDF Author: John G Fisher
Publisher: Kogan Page Publishers
ISBN: 0749470143
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies.

Strategic Brand Engagement

Strategic Brand Engagement PDF Author: John G Fisher
Publisher: Kogan Page Publishers
ISBN: 0749470143
Category : Business & Economics
Languages : en
Pages : 232

Get Book Here

Book Description
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies.

Circular Economy and Re-Commerce in the Fashion Industry

Circular Economy and Re-Commerce in the Fashion Industry PDF Author: Shrivastava, Archana
Publisher: IGI Global
ISBN: 1799827291
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.

Leveraging Effective Brand Engagement Strategies

Leveraging Effective Brand Engagement Strategies PDF Author:
Publisher:
ISBN: 9780314275707
Category : Branding (Marketing)
Languages : en
Pages : 0

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Book Description
Leveraging Effective Brand Engagement Strategies provides an authoritative, insiders perspective on inspiring customers and motivating employees with a compelling branding strategy. Featuring marketing executives from some of the top companies in the nation, this book analyzes how differentiation, strategic messaging, customer relevancy, and personal connections can influence a companys image and reputation. From improved employee morale to increased word-of-mouth support, the authors highlight the numerous benefits of an effective engagement strategy while demonstrating how to make these initiatives a companywide effort. Additionally, the experts address important factors such as simplicity, transparency, and consistency in communications along with the biggest challenges they face when driving brand engagement. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these executives offer their thoughts on creating a brand engagement strategy that portrays the companys personality, differentiates from the competition, and positions the organization for long-term success.

Customer Engagement Marketing

Customer Engagement Marketing PDF Author: Robert W. Palmatier
Publisher: Springer
ISBN: 3319619853
Category : Business & Economics
Languages : en
Pages : 332

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Book Description
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Customer Engagement

Customer Engagement PDF Author: Roderick J. Brodie
Publisher: Routledge
ISBN: 1317533151
Category : Business & Economics
Languages : en
Pages : 315

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Book Description
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Brand Triad

Brand Triad PDF Author: Bill Nissim
Publisher: iUniverse
ISBN: 0595525849
Category : Business & Economics
Languages : en
Pages : 134

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Book Description
Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

The New Strategic Brand Management

The New Strategic Brand Management PDF Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749450851
Category : Business & Economics
Languages : en
Pages : 576

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Book Description
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Market Mastery: Unveiling the Secrets of Strategic Branding and Customer Engagement

Market Mastery: Unveiling the Secrets of Strategic Branding and Customer Engagement PDF Author: Sumit Jha
Publisher: Skillworldhub
ISBN:
Category : Business & Economics
Languages : en
Pages : 52

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Book Description
In "Global Marketing Mastery," delve into the dynamic world of international marketing strategies, where cultural sensitivity meets strategic innovation. This comprehensive guide equips business leaders, marketers, and entrepreneurs with essential insights into navigating diverse global markets. From crafting localized campaigns to leveraging digital technologies and fostering cross-cultural collaboration, this book offers practical frameworks, case studies, and expert advice to unlock growth opportunities and achieve sustainable success on a global scale. Whether you're expanding into new territories or refining existing global strategies, "Global Marketing Mastery" is your indispensable companion to mastering the complexities of global marketing and thriving in today's interconnected world.

Profitable Customer Engagement

Profitable Customer Engagement PDF Author: V. Kumar
Publisher: SAGE Publications Pvt. Limited
ISBN: 9788132113409
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522551883
Category : Business & Economics
Languages : en
Pages : 1755

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Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.