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Author: Steve Cone
Publisher: John Wiley & Sons
ISBN: 1118146913
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.
Author: Steve Cone
Publisher: John Wiley & Sons
ISBN: 1118146913
Category : Business & Economics
Languages : en
Pages : 186
Get Book Here
Book Description
The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.
Author: Eva Ibbotson
Publisher: Pan Macmillan
ISBN: 0330477692
Category : Juvenile Fiction
Languages : en
Pages : 167
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Book Description
Under Platform 13 at King's Cross Station there is a secret door that leads to a magical island . . . It appears only once every nine years. And when it opens, four mysterious figures step into the streets of London. A wizard, an ogre, a fey and a young hag have come to find the prince of their kingdom, stolen as a baby nine years before. But the prince has become a horrible rich boy called Raymond Trottle, who doesn't understand magic and is determined not to be rescued. Shortlisted for the Smarties Prize, The Secret of Platform 13 is an exciting magical adventure from Eva Ibbotson, the award-winning author of Journey to the River Sea. 'This kind of fun will never fail to delight' Philip Pullman
Author: Gabriela Pereira
Publisher: Penguin
ISBN: 1599639343
Category : Language Arts & Disciplines
Languages : en
Pages : 306
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Book Description
Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.
Author: Alexandra Styron
Publisher: Penguin
ISBN: 0451479378
Category : Young Adult Nonfiction
Languages : en
Pages : 226
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Book Description
A walk-the-walk, talk-the-talk, hands-on, say-it-loud handbook for activist kids who want to change the world! Inspired by Abbie Hoffman's radical classic, Steal This Book, author Alexandra Styron's stirring call for resistance and citizen activism will be clearly heard by young people who don't accept "it is what it is," who want to make sure everybody gets an equal piece of the American pie, and who know that the future of the planet is now. Styron's irreverent and informative primer on how to make a difference is organized into three sections: The Why, The What, and The How. The book opens with a personal essay and a historic look at civil disobedience and teenage activism in America. That's followed by a deep dive into several key issues: climate change, racial justice, women's rights, LGBTQIA rights, immigration, religious understanding, and intersectionality. Each chapter is introduced by an original full page comic and includes a summary of key questions, interviews with movers and shakers--from celebrities to youth activists--and spotlights on progressive organizations. The book's final section is packed with how-to advice on ways to engage, from group activities such as organizing, marching, rallying, and petitioning to individual actions like voting with your wallet, volunteering, talking with relatives with different viewpoints, and using social activism to get out a progressive message. This is a perfect book for older middle-schoolers and teens who care about the planet, the people with whom they share it, and the future for us all.
Author: Steve Cone
Publisher: John Wiley & Sons
ISBN: 0470885076
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.
Author: Natalie Turner
Publisher: Pearson UK
ISBN: 1292218185
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
YES, YOU CAN INNOVATE! IS A PRACTICAL HOW-TO GUIDE TO HELP YOU DISCOVER YOUR INNOVATION STRENGTHS. USE THE FREE ONLINE ASSESSMENT TO IMPROVE YOUR ABILITY TO CREATE VALUE OUT OF NEW IDEAS. Covering the six stages of innovation, find out which of the 6’I’s® is your personal strength: • IDENTIFY opportunities by understanding trends, patterns and future areas of growth • IGNITE ideas by creating novel solutions • INVESTIGATE by prototyping, testing and researching ideas • INVEST by having the courage, to create business models and persuade others to back ideas • IMPLEMENT by making an idea happen and creating value from it • IMPROVE by optimising your ideas and learning from success and failure Discover the skills required to successfully innovate, how to understand the problem you want to solve, and how to cultivate and implement innovative ideas. Whether you work for an organisation or are an entrepreneur, each chapter will equip you with a practical toolkit containing examples, activities and resources to help you build and improve your innovation skills. TAKE THE FREE ONLINE ASSESSMENT TO UNDERSTAND YOUR INNOVATION STRENGTHS, AND CHALLENGES, AND HOW TO HARNESS YOUR SKILLS, AS WELL AS THE SKILLS OF OTHERS, TO MAKE YOUR IDEAS HAPPEN.
Author: Austin Kleon
Publisher: Workman Publishing
ISBN: 076117897X
Category : Self-Help
Languages : en
Pages : 225
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Book Description
In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey—getting known. Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive. In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.
Author: Michael Port
Publisher: Houghton Mifflin Harcourt
ISBN: 054455518X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
A powerful way to master every performance in your career and life, from presentations and sales pitches to interviews and tough conversations, drawing on the methods the author applied as a working actor and has honed over a decade of coaching salespeople, marketers, managers, and business owners.
Author: Austin Kleon
Publisher: Workman Publishing
ISBN: 0761185682
Category : Games & Activities
Languages : en
Pages : 225
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Book Description
From the New York Times bestselling author of Steal Like an Artist and Show Your Work! comes an interactive journal and all-in-one logbook to get your creative juices flowing, and keep a record of your ideas and discoveries. The Steal Like an Artist Journal is the next step in your artistic journey. It combines Austin Kleon’s unique and compelling ideas with the physical quality that makes journals like Moleskines so enormously popular. Page after page of ideas, prompts, quotes, and exercises are like a daily course in creativity. There are lists to fill in—Ten Things I Want to Learn, Ten Things I Probably Think About More Than the Average Person. Challenges to take. Illustrated creative exercises—Make a Mixtape (for someone who doesn’t know you) and Fill in the Speech Balloons. Pro and con charts—What Excites You?/What Drains You? The journal has an elastic band for place-marking and a special pocket in the back—a “swipe file” to store bits and pieces of inspiration. Because if you want to steal like an artist, you need a place to keep your loot.
Author: Austin Kleon
Publisher: Workman Publishing Company
ISBN: 0761171258
Category : Self-Help
Languages : en
Pages : 161
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Book Description
Unlock your creativity. An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life. Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. Follow interests wherever they take you—what feels like a hobby may turn into you life’s work. Forget the old cliché about writing what you know: Instead, write the book you want to read, make the movie you want to watch. And finally, stay Smart, stay out of debt, and risk being boring in the everyday world so that you have the space to be wild and daring in your imagination and your work. “Brilliant and real and true.”—Rosanne Cash
