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Author: Rosy Boardman
Publisher: Springer
ISBN: 3030036170
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Author: Rosy Boardman
Publisher: Springer
ISBN: 3030036170
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Author: Ashraf Chaudhry
Publisher:
ISBN: 9781590958315
Category : Career development
Languages : en
Pages : 184
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Book Description
AN EXCEPTIONAL BOOK ON JOB-HUNTING, SELF-GROWTH & CAREER MANAGEMENT During our entire life, we're engaged in one of two sorts of activities; either we're selling something or we're sleeping. The Selling in life starts with first 'cry for milk' of the baby and it continues till........ One of the most crucial but equally neglected areas of our life is realizing our innate talent and skills and passionately selling them in the marketplace at premium. Sometimes, we fail to sell our most valuable product in the job market and sometimes we under-sell ourselves. Rare are the individuals who systematically plan to invent and package themselves to sell to the best and the highest bidder. Captains of Industry Speak... "If you are the kind of person who loves to serve others, you will be well served by reading this new book. When you sell yourself, you are selling a promise to serve other people well. Keep that promise and watch your business grow." "Ron Kaufman Author, UP Your Service! " "Packed with meaningful information to grow your professional career, this book is worth a thorough read." "Dr. Nido Qubein President, High Point University" "No one should remain jobless after reading this book." "Murtaza Hashwani Chief Executive Pearl-Continental & Marriott Hotel chains, Pakistan" "A brilliant handbook for all professionals! Packed with invaluable advice and techniques, this book will help you build value in the most important piece of the sales equation - YOU. Highly recommended!" "Mike Brooks Author of, The Real Secrets of the Top 20%" "Ashraf has clearly articulated the first step to selling success Once you understand the importance of 'YOU' in the selling equations, everything is possible." "Barry Siskind Author of, Selling from the Inside Out & Powerful Exhibit Marketing" "The book is practical without fluff of exotic theories. Universities should make "The Craft of Selling "Yourself"" a part of their syllabus." "Siddique Shahid Noor Islamic Bank, Dubai" "Ashraf has provided a powerful tools kit to young aspiring graduates as well as corporate executives to catapult themselves to their ideal jobs." "Abdul Mateen Khan General Manager, Saudi Pak Bank" "Ashraf has touched upon a very important subject which most of the experienced professionals often forget! It's an exceptionally valuable guide for career professionals from internship to retirement and beyond." "Parvez Abbasi Chief Executive, Mobilezone" Ashraf Chaudhry started his life as an errand boy in a small town in Pakistan. Today, he's a successful corporate executive turned highly sought-after sales trainer. With an MBA degree from a top-notch business school of the country, Institute of Business Administration (IBA), he worked for around 15 years in Sales & Marketing fields with organizations like Caltex, Pearl-Continental & Marriott Hotel chains, Tapal Tea & WorldCall Group. His life is a success story of transformation and turn-around. For training assignments, he currently travels from Lahore/Pakistan.
Author: Naomi King
Publisher: Penguin
ISBN: 1101574887
Category : Fiction
Languages : en
Pages : 306
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Book Description
Generations of Amish neighbors and friends enjoy the simple things in life in the lush countryside of Cedar Creek, Missouri. But matters of the heart have a way of complicating the most clear-cut plans.... Everyone knows the Lambright family, since they own a greenhouse and a dry goods store in which their eldest daughter, Abby, runs her own sewing shop. There Abby spends just as much time mending townspeople’s torn relationships as their clothes. But the local maidel has sworn off any suitors of her own because of her unrequited love for James Graber, the buggy maker across the road—the man her younger sister, Zanna, is about to marry. Then the wedding day arrives and Zanna is nowhere to be found, breaking James’ heart. Zanna has brought shame to her family, but there’s more in store for them when they discover how far she has fallen. Long-buried secrets come to light, and they test the faith and friendship between the two families, as well as the bonds of the Cedar Creek community. Abby is at the center of it all, trying to maintain everyone’s happiness. But will she ever find her own?
Author: Regina Puckett
Publisher: CreateSpace
ISBN: 9781479103966
Category :
Languages : en
Pages : 222
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Book Description
Gregory believes a promise should never be broken. At the age of twelve he promises to wait on four year old Mary Elizabeth. While everyone else believes it was just a sweet exchange between two children, Gregory never forgets his promise of marriage. Even though Mary Elizabeth doesn't believe in fairy tales, she does believe in Gregory. While her parents continue to insist he won't keep his promise, she knows he will. Years before, her young heart recognized the person it belonged to. But just when she believes her perfect future is about to come true, a spiteful adversary causes her to doubt Gregory's sincerity. Now the future doesn't seem quite so bright or certain. Gregory and Mary Elizabeth will have to overcome many obstacles in order to stop waiting and to finally begin living and loving.
Author: Ozuem, Wilson
Publisher: IGI Global
ISBN: 1522526986
Category : Business & Economics
Languages : en
Pages : 483
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Book Description
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Author: Rosy Boardman
Publisher: Routledge
ISBN: 0429868987
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Author: Catherine Bybee
Publisher: Not Quite
ISBN: 9781612187143
Category : Fiction
Languages : en
Pages : 0
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Book Description
Waitress and single mom Jessica "Jessie" Mann doubts a carefree dreamer like Jack can provide the financial stability she needs. But she doesn't know that he is heir to the Morrison luxury hotel empire--and Jack's daring charade may rob him of the holiday wish he wants most of all.
Author: Margaret Moyes Black
Publisher:
ISBN:
Category : Authors, Scottish
Languages : en
Pages : 172
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Book Description
Author: Reima Linnanvirta
Publisher:
ISBN:
Category :
Languages : en
Pages : 110
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Book Description
#StartupTipOfTheDay includes 365 tips to boost your startup, one for each day of the year. The author Reima Linnanvirta published the tips originally as social media posts in 2021. For this paperback edition, the tips have been organized in different areas, covering the whole lifecycle of a startup. Starting from the problem and the solution; moving through the team, advisors, and board of directors; selling, marketing, and the customers; scaling; planning and monitoring; fundraising; and many more all the way to the exit. These tips are based on the author's experience in working with 35 portfolio companies as an investor, board member, and advisor.
Author: Martin Dawber
Publisher: Anova Books
ISBN: 9780713490459
Category : Art
Languages : en
Pages : 388
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Book Description
Following the success of the bestselling New Fashion Illustration comes this exciting visual bible for illustrators and graphic designers. Featuring nearly 1,000 new and innovative images, it provides an unprecedented variety of approaches to the field. An international array of artists offer inspirational examples of every technique, from traditional watercolors, acrylics, and pencil drawings to cutting-edge designs using the latest technology from Adobe Photoshop, Macromedia FreeHand, and digital photography. The fabulous fashions include womenswear (including couture and bridal); menswear (from t-shirts to bespoke); children's clothing (tots to teens); and the hottest youth styles. Plus, there's stuff for sport and leisure, cool accessories, and beauty and glamour illustrations. This eye-catching resource is a must-have for any designer--and for anyone who loves fashion.
