Start-up Marketing Strategies in India PDF Download
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Author: M. Anil Ramesh
Publisher: Emerald Group Publishing
ISBN: 1787567559
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Author: M. Anil Ramesh
Publisher: Emerald Group Publishing
ISBN: 1787567559
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Author: Shishir Mishra
Publisher: Business Expert Press
ISBN: 1951527879
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
ISBN: 1599183838
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Author: Anand Srinivasan
Publisher: CreateSpace
ISBN: 9781497599758
Category : Fiction
Languages : en
Pages : 254
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Book Description
Aspiring entrepreneurs have a number of concerns that stop them from launching their own business - How do you pay your monthly bills when you are not making money? How do you find the right manufacturer so that you do not get swindled? How do you find the right developer? How do you actually find customers? What happens if you fail and do not find a job again? Unlike what is commonly believed, most entrepreneurs are pretty risk averse. What separates them from aspiring entrepreneurs is their ability to take calculated financial decisions and actually doing things that they are passionate about. So how do you be like them? In this book, author Anand Srinivasan; a digital media consultant and a struggling entrepreneur himself, talks to 100 different entrepreneurs about the challenges they faced while starting up and how they overcame them. Entrepreneurs interviewed include the likes of Matt Barrie from Freelancer.com; the world's largest online freelancer marketplace, Beth Shaw from YogaFit; the world's largest Yoga training school and Dianne Crowley from Wild Wing Cafe; a popular restaurant chain in South Eastern USA. The list of interviewed entrepreneurs include people from all hues and backgrounds - people who grew their business as a side-job, those who risked it all and jumped in to entrepreneurship, mommy entrepreneurs who had to take care of children, entrepreneur couples who did not have the luxury of a stable spouse income. The idea for this book is simple - we want to understand the struggles of entrepreneurship from multiple perspectives; including those who failed and had to go back to a regular job. This is a book targeted at all aspiring entrepreneurs and those like the author himself who are still struggling to make their business successful. Get to learn the tips and tricks that made other entrepreneurs successful. Learn how they really did it. List of chapters1 : Validating Your Business Idea 2 : Setting Your Finances Straight 3 : How To Fund Your Start-up 4 : Finding The Right Manufacturer 4a – Setting Up Your Own Manufacturing 5 : Finding A Development Team 6 : How To Get The Very First Customers 7 : Getting Those First Big Customers 8 : Tackling The Chicken & Egg Problem 9 : Growth vs. Revenue - What Comes First? 10 : What Do You Charge Your Customers? 11 : Challenges With Increasing Demand 12 : Strategies To Retain Your Customers 13 : Handling Negative Press & Reviews 14 : Achieving Work-Life Balance 15 : Entrepreneur Couples And Finance Planning 16 : Female Entrepreneurs' Challenges 17 : Raising Kids While Starting Up 18 : Tech Startups Outside USA 19 : Hiring – Mistakes & Lessons Learned 20 : How Important Is A Co-Founder? 21 : Rejected By VCs. Are VCs Necessary? 22 : Start-up Failure – How Do You Recover? 23 : Risk Taking For Starting Up 24 : Selling Your Business 25 : The Lows Of Entrepreneurship 26 – Lessons From Startup Journey
Author: Gary W. Randazzo
Publisher: Business Expert Press
ISBN: 1606499610
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author: Tom Eisenmann
Publisher: Crown Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author: Uday Shetty
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Looking to start your own business in India? Look no further than "The Indian Startup Revolution: 101 Ideas for Starting and Scaling Indian Businesses." This comprehensive guidebook offers 101 innovative and successful startup ideas that are specifically tailored to the unique needs and opportunities of the Indian market. Whether you're interested in e-commerce, healthcare, education, finance, or any other industry, you're sure to find a wealth of practical and actionable ideas in these pages. But "The Indian Startup Revolution" isn't just a list of potential business ventures. It's also a step-by-step guide to building a successful startup, from developing a business plan to securing funding to marketing your product or service to the right audience. With insights from experienced entrepreneurs and industry experts, you'll learn how to navigate the challenges and opportunities of the Indian business landscape and build a thriving company. So if you're ready to take the leap and start your own business, let "The Indian Startup Revolution" be your guide. With its practical advice and proven strategies, it's the ultimate resource for aspiring Indian entrepreneurs.
Author: Mrs Anupama Venugopal
Publisher: Archers & Elevators Publishing House
ISBN: 9394958851
Category : Antiques & Collectibles
Languages : en
Pages : 25
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Book Description
Author: Sharma, Renuka
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
The disruptive potential of technologies such as Artificial Intelligence (AI), blockchain, the Internet of Things (IoT), and biotechnology catalysts redefine traditional business models and serve as instrumental forces in attracting venture capital investments. The lower barriers to entry, facilitated by these disruptive technologies, empower entrepreneurs to bring their ideas to market, creating a more accessible landscape for funding and innovation. Fostering Innovation in Venture Capital and Startup Ecosystems explores this transformative intersection, where emerging technologies catalyze change, fuel innovation, and redefine the dynamics of financial investments and entrepreneurial endeavors. Moreover, the book delves into how embracing AI, IoT, blockchain, and augmented reality/virtual reality can expedite innovation, enhance efficiency, and scale businesses. Through a multidisciplinary lens, readers understand how these technologies influence established markets, drive economic growth, and create job opportunities. This book is ideal for venture capitalists, angel investors, entrepreneurs, startup founders, and policymakers.
Author: Baporikar, Neeta
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Those who venture into the realm of ecosystem advantage will discover a complex web of relationships, interfaces, and processes designed to efficiently deliver customer value. One important factor in the process of building an enterprise that is often overlooked is that a business's success is inevitably entwined with the performance of its surrounding ecosystem. Spanning a tapestry of firms, institutions, and individuals, this ecosystem forms the linchpin of success. However, the journey to prosperity demands more than the mere existence of a thriving ecosystem; it necessitates adept management and cultivation of relationships within it. Ecosystem Dynamics and Strategies for Startups Scalability uncovers the nuances of connecting complementary participants, navigating uncertainty among diverse partners, and securing a substantial share of the created value. As a testament to its academic rigor, the book discerns that fostering an ecosystem often hinges upon a "lead firm" orchestrating key value-contributing elements, or that the government enacting conducive policies. The book also extends far into diverse facets of resource management, ecosystem construction, and startup scalability, all rooted in comprehensive theoretical analysis. Bridging theory and practice, it furnishes case studies and best practices to accentuate these concepts. As economies worldwide reset post-pandemic, the book assumes greater relevance, illuminating the path for startups to thrive in emerging markets. Scholars, postgraduates, practitioners, and policymakers alike stand to gain a wealth of knowledge, from the evolution of resource management and ecosystems to their pivotal roles in startup success.
