SRDS Consumer Magazine Advertising Source PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 920
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Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 920
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Book Description
Author: Standard Rate & Data Service
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 1016
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 1018
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Author: Standard Rate & Data Service
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 870
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Book Description
Provides complete planning information on U.S. and international consumer magazines. This database contains standardized ad rates, dates, contact information, and links to online media kits, Web sites, and audit statements that provide additional facts on readership information and positioning.
Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 9780761927716
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author: Standard Rate & Data Service
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 608
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Author: Standard Rate & Data Service
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 623
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Book Description
Author: Fred E. Hahn
Publisher: John Wiley & Sons
ISBN: 0471446475
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 1076
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Book Description
