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Author: Sportsfile
Publisher: Aesculus Press Ltd
ISBN: 9781904328247
Category : Sports & Recreation
Languages : en
Pages : 492
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Book Description
Sports Ticket is the ultimate guide to the premier British and selected international sporting events for 2005, and plenty more besides. and venue, this book will make a visit to the action hassle free and more fun. showpieces in sport as well as enhancing the experience of regular events. Comprehensive guides include pointers, parking tips and travel information. If you want to make a holiday out of your sporting trip, the book provides tips on other local attractions, city information and recommendations for accommodation, wining and dining. World sporting action is also covered. 2005 features top European drama with home nations football teams in World Cup qualifying matches and far flung adventures with the British Lions in New Zealand. is an in-depth appendix to cover all the nagging pieces of information so often forgotten.
Author: Sportsfile
Publisher: Aesculus Press Ltd
ISBN: 9781904328247
Category : Sports & Recreation
Languages : en
Pages : 492
Get Book Here
Book Description
Sports Ticket is the ultimate guide to the premier British and selected international sporting events for 2005, and plenty more besides. and venue, this book will make a visit to the action hassle free and more fun. showpieces in sport as well as enhancing the experience of regular events. Comprehensive guides include pointers, parking tips and travel information. If you want to make a holiday out of your sporting trip, the book provides tips on other local attractions, city information and recommendations for accommodation, wining and dining. World sporting action is also covered. 2005 features top European drama with home nations football teams in World Cup qualifying matches and far flung adventures with the British Lions in New Zealand. is an in-depth appendix to cover all the nagging pieces of information so often forgotten.
Author: Mark Washo
Publisher: MMW Marketing
ISBN: 9780972888400
Category : Employment forecasting
Languages : en
Pages : 127
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Book Description
"I want to be in Marketing, PR or Community Relations" ... that is the phrase heard countless times from candidates looking to land a job with a professional sports team.
Author: James T. Reese
Publisher: Fitness Information Technology
ISBN: 9781935412205
Category : Sales management
Languages : en
Pages : 0
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Book Description
In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters will cover topics such as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.
Author: Scott Rosner
Publisher: Jones & Bartlett Publishers
ISBN: 0763780782
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Author: C. Keith Harrison
Publisher: CRC Press
ISBN: 1498761275
Category : Computers
Languages : en
Pages : 260
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Book Description
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Author: Andrew C. Billings
Publisher: Routledge
ISBN: 1351677608
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena. Whether involving individual athletes, teams, organizations, leagues, or global entities, the process of navigating issues of image repair and/or restoration and crisis-based communication has never been more byzantine with a plethora of communicative media outlets functioning in myriad manners. Reputational Challenges in Sport explores the intersection of reputation, sport, and society. In doing so, the book advances theory and then explores individual, team, and organizational applications from varied methodological perspectives as they relate to reputation and identity management and crisis orientations. The book provides a synthesis of previous works while offering a contemporary advancement of these subjects from a variety of epistemological approaches. It gives voice to variety of perspectives that offer a robust advancement of issues relating to reputation, sport, and modern society.
Author: Mark Dodds
Publisher: Routledge
ISBN: 1317486528
Category : Business & Economics
Languages : en
Pages : 541
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Book Description
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.
Author: Larry DeGaris
Publisher: Routledge
ISBN: 1136223460
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Author: United States. Congress. House. Committee on Ways and Means
Publisher:
ISBN:
Category : Income tax
Languages : en
Pages : 612
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Book Description
Author: Bernard James Mullin
Publisher: Human Kinetics
ISBN: 9780736060523
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
