Sport, Promotional Culture and the Crisis of Masculinity PDF Download
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Author: Sarah Gee
Publisher: Palgrave Macmillan
ISBN: 9781137556721
Category : Sports & Recreation
Languages : en
Pages : 0
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Book Description
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.
Author: Sarah Gee
Publisher: Palgrave Macmillan
ISBN: 9781137556721
Category : Sports & Recreation
Languages : en
Pages : 0
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Book Description
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.
Author: Sarah Gee
Publisher: Emerald Group Publishing
ISBN: 1787698416
Category : Sports & Recreation
Languages : en
Pages : 193
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Book Description
This volume is a collection of works from both expert and emerging scholars with an empirical focus on case studies and ‘real-world’ examples in the sociological study of sport and alcohol that would appeal to a global audience. Implications drawn from the chapters in the book will offer new insights and critiques on the sport-alcohol nexus.
Author: Kevin Young
Publisher: Emerald Group Publishing
ISBN: 1787430014
Category : Sports & Recreation
Languages : en
Pages : 190
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Book Description
In this tenth celebratory volume, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys within the subfield Sociology of Sport.
Author: Elizabeth C.K. Pike
Publisher: Edward Elgar Publishing
ISBN: 1789903602
Category : Sports & Recreation
Languages : en
Pages : 421
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Book Description
This state-of-the-art Research Handbook provides a challenging and critical examination of the complex issues surrounding sports in contemporary societies. Featuring contributions from world-leading scholars, it focuses upon the impact of their research, together with significant social issues and controversies in sport.
Author: Katherine Dashper
Publisher: Emerald Group Publishing
ISBN: 1839829362
Category : Social Science
Languages : en
Pages : 280
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Book Description
This volume unpicks mega-events as gendered entities and showcases how they both position athletes in relation to one of two binary sex positions and also push the boundaries of what we see and accept as a recognisably gendered male or female body.
Author: Matthew Guschwan
Publisher: Routledge
ISBN: 1317482999
Category : Sports & Recreation
Languages : en
Pages : 157
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Book Description
Citizenship has become a widely significant and hotly contested academic concept. Though the term may seem obvious, citizenship carries a range of subtle social and political meanings. This volume explores citizenship as it relates to sport, on the micro and macro level of analysis and in a variety of geo-political contexts. Citizenship is a central organizing principle of international competition such as the Olympic Games. Furthermore, sport is used to teach, symbolize and perform citizenship. While related to national identity, citizenship pertains more precisely to how citizens are legally and politically recognized by the state and how citizens engage within the nation state. This volume traces the roots of discourses on citizenship before illustrating a variety of ways in which citizenship and sport impinge upon each other in contemporary contexts. This bookw as published as a special issue of Sport in Society.
Author: Garry Whannel
Publisher: Routledge
ISBN: 1134698712
Category : Social Science
Languages : en
Pages : 289
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Book Description
Media Sport Stars considers how masculinity and male identity are represented through images of sport and sport stars. From the pre-radio era to today's specialist TV channels, newspaper supplements and websites, Whannel traces the growing cultural importance of sport and sportmen, showing how the very practices of sport are still bound up with the production of masculinities. Through a series of case studies of British and American sportsmen, Whannel traces the emergence of of the sporting 'hero' and 'star' , and considers the ways in which the lives of sport stars are narrated through the media. Focusing on figures like Muhammad Ali and David Beckham, whose fame has spread well beyond the world of sport, he shows how growing media coverage has helped produced a sporting system, and examines how modern celebrity addresses the issues of race and nation, performance and identity, morality and violence. From Babe Ruth to Mike Tyson, Media Sport Stars demonstrates that, in an era in which both morality and masculinity are percieved to be 'in crisis', sport holds a central place in contemporary culture, and sport stars become the focal point for discourses of masculinity and morality.
Author: Lawrence A. Wenner
Publisher: Oxford University Press
ISBN: 0197519032
Category : Sports & Recreation
Languages : en
Pages : 1201
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Book Description
Sport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the early socialization of children into sport, the study of sport and society has developed as a distinctly wide-ranging scholarly enterprise, centered in sociology, sport studies, and cultural, media, and gender studies. In The Oxford Handbook of Sport and Society, Lawrence Wenner brings together contributions from the world's leading scholars on sport and society to create the premier comprehensive and interdisciplinary reference for scholars and students looking to understand key areas of inquiry about the role and impacts of sport in contemporary culture. The Handbook offers penetrating analyses of the key ways that today's outsized sport is integrated into the lives of both athletes and fans and increasingly shapes the social fabric and cultural logics across the world. Featuring 85 leading international scholars, the volume is organized into six sections: society and values, enterprise and capital, participation and cultures, lifespan and careers, inclusion and exclusion, and spectator engagement and media. To aid comprehension and comparison, each chapter opens with a brief introduction to the area of research and features a common organizational scheme with three main sections of key issues, approaches, and debates to guide scholars and students to what is currently most important in the study of each area. Written at an accessible level and offering rich resources to further study each topic, this handbook is an essential resource for scholars and students as well as general readers who wish to understand the growing social, cultural, political, and economic influences of sport in society and our everyday lives.
Author: Carmen Dexl
Publisher: Springer Nature
ISBN: 3030886042
Category : Social Science
Languages : en
Pages : 330
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Book Description
This international and multidisciplinary volume focuses on the male body and constructions of gender in a variety of cultural productions and formats. Locating the subject matter in relevant theoretical fields, it looks at representations of male bodies in various contexts through paranoid and reparative lenses. Organized into four major sections, the contributions assembled in this book feature engaging readings of ‘non/conforming bodies’, ‘fashionable bodies’, ‘passing bodies’, and ‘pioneering bodies’ that to different degrees foreground their critical and creative potentials. In its full scope, the book acknowledges the plurality of gendered experiences and the diversity of male bodies. The Male Body in Representation: Returning to Matter adds to Cultural Studies scholarship interested in the body and gender in general and contributes to the fields of Masculinity and Body Studies in particular.
Author: Lawrence A. Wenner
Publisher: Peter Lang
ISBN: 9781433100765
Category : Art
Languages : en
Pages : 340
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Book Description
Contemporary gendered identity." --Book Jacket.
