Sport, Promotional Culture and the Crisis of Masculinity PDF Download
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Author: Sarah Gee
Publisher: Palgrave Macmillan
ISBN: 9781137556721
Category : Sports & Recreation
Languages : en
Pages : 0
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Book Description
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.
Author: Sarah Gee
Publisher: Palgrave Macmillan
ISBN: 9781137556721
Category : Sports & Recreation
Languages : en
Pages : 0
Get Book
Book Description
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.
Author: Sarah Gee
Publisher: Emerald Group Publishing
ISBN: 1787698416
Category : Sports & Recreation
Languages : en
Pages : 192
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Book Description
This volume is a collection of works from both expert and emerging scholars with an empirical focus on case studies and ‘real-world’ examples in the sociological study of sport and alcohol that would appeal to a global audience. Implications drawn from the chapters in the book will offer new insights and critiques on the sport-alcohol nexus.
Author: Kevin Young
Publisher: Emerald Group Publishing
ISBN: 1787146421
Category : Sports & Recreation
Languages : en
Pages : 192
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Book Description
In this tenth celebratory volume, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys within the subfield Sociology of Sport.
Author: Elizabeth C.K. Pike
Publisher: Edward Elgar Publishing
ISBN: 1789903602
Category : Sports & Recreation
Languages : en
Pages : 424
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Book Description
This state-of-the-art Research Handbook provides a challenging and critical examination of the complex issues surrounding sports in contemporary societies. Featuring contributions from world-leading scholars, it focuses upon the impact of their research, together with significant social issues and controversies in sport.
Author: Helene Joncheray
Publisher: Routledge
ISBN: 1000411281
Category : Education
Languages : en
Pages : 149
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Book Description
This is the first book to introduce key themes in the study of women’s rugby from multi-disciplinary perspectives, including history, sociology, gender studies, sport development and sport science. Featuring contributions from leading researchers and former international players from across Canada, England, France, New Zealand and the USA, the book opens with a global history of women’s rugby, locating the game in the wider context of the development of women’s sport and exploring important social issues such as race, gender and violence. The book then looks at training and performance analysis at pitch level, helping the reader get a sense of the game from the ground up, before focusing on women’s rugby through the eyes of others (such as rugby coaches), women’s experiences of rugby’s culture and promotional culture. This is fascinating reading for anybody with an interest in women’s sport, rugby, sport and social issues, sport development, or sport history.
Author: Varda Burstyn
Publisher: University of Toronto Press
ISBN: 9780802077257
Category : Social Science
Languages : en
Pages : 412
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Book Description
It gathers more spectators on a global basis than any other activity today. More than just a game, sport has profound political and social consequences, promoting a super-aggressive ideal of manhood and political culture.
Author: Katherine Dashper
Publisher: Emerald Group Publishing
ISBN: 1839829362
Category : Social Science
Languages : en
Pages : 280
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Book Description
This volume unpicks mega-events as gendered entities and showcases how they both position athletes in relation to one of two binary sex positions and also push the boundaries of what we see and accept as a recognisably gendered male or female body.
Author: Michael A. Messner
Publisher: Beacon Press
ISBN: 9780807041055
Category : Sports & Recreation
Languages : en
Pages : 260
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Book Description
Based on interviews with a diverse group of former high school, college, and professional athletes, Power at Play examines the important role sports play in defining masculinity for American men.
Author: Matthew Guschwan
Publisher: Routledge
ISBN: 1317482980
Category : Sports & Recreation
Languages : en
Pages : 195
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Book Description
Citizenship has become a widely significant and hotly contested academic concept. Though the term may seem obvious, citizenship carries a range of subtle social and political meanings. This volume explores citizenship as it relates to sport, on the micro and macro level of analysis and in a variety of geo-political contexts. Citizenship is a central organizing principle of international competition such as the Olympic Games. Furthermore, sport is used to teach, symbolize and perform citizenship. While related to national identity, citizenship pertains more precisely to how citizens are legally and politically recognized by the state and how citizens engage within the nation state. This volume traces the roots of discourses on citizenship before illustrating a variety of ways in which citizenship and sport impinge upon each other in contemporary contexts. This bookw as published as a special issue of Sport in Society.
Author: Lawrence A. Wenner
Publisher: Oxford University Press
ISBN: 0197519032
Category : Sports & Recreation
Languages : en
Pages : 1201
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Book Description
Sport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the early socialization of children into sport, the study of sport and society has developed as a distinctly wide-ranging scholarly enterprise, centered in sociology, sport studies, and cultural, media, and gender studies. In The Oxford Handbook of Sport and Society, Lawrence Wenner brings together contributions from the world's leading scholars on sport and society to create the premier comprehensive and interdisciplinary reference for scholars and students looking to understand key areas of inquiry about the role and impacts of sport in contemporary culture. The Handbook offers penetrating analyses of the key ways that today's outsized sport is integrated into the lives of both athletes and fans and increasingly shapes the social fabric and cultural logics across the world. Featuring 85 leading international scholars, the volume is organized into six sections: society and values, enterprise and capital, participation and cultures, lifespan and careers, inclusion and exclusion, and spectator engagement and media. To aid comprehension and comparison, each chapter opens with a brief introduction to the area of research and features a common organizational scheme with three main sections of key issues, approaches, and debates to guide scholars and students to what is currently most important in the study of each area. Written at an accessible level and offering rich resources to further study each topic, this handbook is an essential resource for scholars and students as well as general readers who wish to understand the growing social, cultural, political, and economic influences of sport in society and our everyday lives.
